MarTech East Speaker:

Michael Tidmarsh

CTO, Ogilvy Worldwide


Mike is Ogilvy’s Global Chief Technology Officer, responsible for fostering an environment where some of the brightest and most innovative marketing and creative technologists can use their knowledge, experience and passion to make a real impact to client results & Brand reputation.

Fascinated by the power and possibility that technology and data increasingly afford, Mike’s driven by the idea that technology does its best work when it’s steered to make a positive improvement to the human experience – and that now, more than ever before, the Brands that get this blend of art and science worked out are the ones that will truly thrive.

Mike advises key clients on Digital Transformation, Martech Strategy, and the realisation of Customer Experience and Engagement Strategies through technology and data. He also sits on the partner advisory boards of a number of major top tier Martech experience and engagement platforms.

He first joined Ogilvy in Australia in 2003 to help run a number of key Global high-tech accounts in the Asia Pacific region, and prior to that spent 11 years as a business, technology & change leader with Coopers & Lybrand and then Deloitte Consulting, based in London and Sydney respectively.

He’s worked extensively across the US, Europe and Asia for a roster of blue chip clients that has included IBM, Lenovo, SC Johnson, Unilever, AstraZeneca, Dyno Nobel, Hoechst, Brambles holdings, Avnet, Goodyear Tire and Rubber, and Dimension Data.

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