MarTech East Speaker:

Shiva Vannavada

CTO, iCrossing


I am a senior technology executive with a broad array of technical, creative, analytical, managerial and digital marketing skills.

As the Chief Technology Officer of iCrossing, I manage the engineering team responsible for technology consulting, application development, product development, data platforms, and IT operations. Since joining the company, I have proven my technology chops while delivering digital solutions for an impressive list of global brands, including Toyota Motor Sales, Bridgestone Retail Operations, The Cosmopolitan of Las Vegas, Jim Beam, Hyundai, Lexus, Mitsubishi, Leo Burnett, LG, Kia, AAA, Adobe, Carlisle, Vail Resorts, CITGO, First Data Bank, Merrill Lynch, Mellon Bank, Chase, Marie Claire, Bermuda Department of Tourism and Mazda.

I have over seventeen years of experience in technical design and architecture of marketing and data platforms. I have a versatile technology background and am an expert in creating technical architecture that involves integration of multiple marketing technology platforms and creation of highly scalable systems utilizing industry-proven technology stacks.

I have a bachelor's degree in mechanical engineering from the College of Engineering, Hyderabad, India and a master's degree in computer science from Long Island University, New York.

Digital Marketing
Technical Strategy
MarTech Stack
AdTech Stack
Data Stack
Technical Architecture
Business Development
Offshore Management
Partner Management
Agile Methodologies

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