OCTOBER 1-3, 2018 | HYNES CONVENTION CENTER | BOSTON, MA

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MarTech East Speaker:

Anuj Agrawal

CMO, Earth Networks

  

As CMO of Earth Networks, I lead worldwide strategic marketing including corporate marketing, product marketing, and demand generation.

I specialize in helping B2B companies utilize modern marketing techniques to strategically scale their businesses and build demand. Through my experience in customer-facing roles, I am highly skilled in delivering analytical insights for end-clients as well as internal teams by leveraging a variety of data sources to uncover key drivers of past performance and develop go-forward optimization strategies. I believe in taking a rigorous test & learn approach with my teams to shorten the time to optimization and expand our learning opportunities.

Prior to Earth Networks, Anuj held leadership positions at companies within the data and analytics space. I recently was VP of Marketing at Orchestro, a SaaS analytics provider - driving demand generation, product positioning, market intelligence, and overall go-to-market strategy. Prior to Orchestro, I led consultative marketing solution development at IXI Services, a data and analytics company delivering consumer and marketing insights to Fortune 1000 firms.

In prior lives, I've held various marketing and consultative analytic roles in the technology industry at companies such as Intel and Virgin Mobile USA. My recent experience has focused on applying data to solve complex problems across a range of vertical markets including financial services, technology, consumer goods, telecommunications, and education. I have always placed a heavy emphasis on employee development and have had the privilege to lead and mentor highly ambitious teams.

Specialties
- Strategic Marketing
- Product Marketing
- Lead Generation / Demand Generation
- Content Development
- Digital Marketing
- Customer Analytics
- Marketing Analytics
- Market Segmentation
- Marketing Automation (Marketo)
- Business / Partner Development
- Market Research
- Financial Modeling

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