MarTech East Speaker:

Shawn Goodin

Chief Marketing Technology Officer, JP Morgan Chase


Shawn Goodin is the Chief Marketing Technology Officer for Consumer & Community Banking at JP Morgan Chase and Company. In his role he leads the vision, strategy and execution for global digital transformation to enable highly personalized cross-channel consumer experiences. Prior to his time at JP Morgan, Shawn was the director of Marketing Technology at The Clorox Company, the director of Digital Marketing at Northwestern Mutual and the head of Marketing Platforms at S.C. Johnson. His twenty years of experience which includes early stage software startups and driving digital transformation at Fortune 500 companies has uniquely positioned him to be a true marketing technology thought leader. Shawn has a unique background that blends cultural anthropology and cognitive science with software development and product management. He lives in the San Francisco Bay Area with his wife and five children.

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