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Optimizing SEO Operations for Marketing Leaders

Monday, September 16, 2019 @ the Hynes Convention Center

SEO is unlike other marketing channels. How marketing leaders handle SEO operations determines if your company will be an “SEO Pacesetter” or an “SEO Avoider”.

SEO won’t deliver the results you expect, no matter how skilled your team is, if SEO operations aren’t properly integrated into your organization. Traffic from SEO may grow, but probably not at the pace it could be growing.  

In this marketing-leader level workshop you’ll learn:

  • An SEO framework for marketing operations leadership

  • What your responsibilities are as a marketing leader

  • How to incorporate SEO into your overall vision and marketing capabilities

  • What questions you should be asking your managers about SEO

  • What are SEO Pacesetters doing that most companies aren’t

  • The ONE thing enterprise organizations can do to ensure SEO success that most are not

Two Ways To Attend

Register today to ensure your spot. Seating is limited.

Here are the different ways you can attend:

Last Chance
Aug 18 - Sept 15
Sept 16
All Access + Workshop$2,595$2,895
Last Chance
Aug 18 - Sept 15
Sept 16
Workshop Only$789$939

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available. Don’t delay, book yours now!

Jessica Bowman

About Jessica Bowman

Jessica is Editor at Large at Search Engine Land and the founder of, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, and Yahoo! Inc.