Networking at MarTech
Connect with the martech community
With more than 1,000 martech professionals, MarTech in Boston is your opportunity to connect directly with the martech community. You’ll participate in 3 days of networking and fun:
Monday, October 2
Pre-conference speed networking – 4:00 pm – 5:10 pm
Join us for an hour of formal and informal networking before the conference kicks off! Open to all, our pre-conference networking event will feature topic tables, speed networking and is designed to get you connected before the show kicks off. Come one, come all! Immediately following this event, Scott Brinker will kick off MarTech with the Stackie Awards: Org Edition and our expo hall opening reception.
Opening Night Reception/Stackies – 5:15 pm – 7:15 pm
Kick off MarTech by attending the Opening Night Reception, sponsored by Workfront & Marketo. You’ll connect with over 1,000 peers in the martech community and obtain invaluable demos and solutions from our marketing technology exhibitors.
Stackies: Org Edition
Celebrate the creativity of marketing technologists at the Stackies, sponsored by Workfront. For our upcoming MarTech conference in Boston, October 2-4, we’re launching a new awards contest — The Stackies: Org Edition.
But for The Stackies: Org Edition, we invite you to submit a single slide (as a 1600×900 JPG, GIF, or PNG image or as a 16:9 PDF slide) that illustrates your marketing department’s “organizational stack” — a visualization of the roles and processes that you’ve created to run marketing.
Best of all, for each valid Stackie submitted, MarTech will donate $100 to charity. This year’s beneficiary is Women Who Code, an organization dedicated to closing the gender gap in technology. We will select five “org stacks” that we think make the best contributions to this contest to receive Stackie trophies at an awards ceremony on Monday evening, October 2.
Tuesday, October 3
Networking Reception – 6:00 pm – 7:00 pm
Attend the Networking Reception, sponsored by Treasure Data. Meet our many participating companies over beverages and munchies.
Community meetups – 7:00 pm – 8:30 pm
We’ve invited several local meetup groups to join us at MarTech. Open to all, pick your favorite topic for extra networking, content, and connections following our networking reception.
To gain access, you’ll need your All Access and/or Expo+ pass:
CMO Confessions: Beyond Marketing Automation, hosted by Daniel Glickman http://cmoconfessions.com/the-meetup/
Marketers today need to straddle many platforms when launching new programs. These may include systems such as Marketing Automation, Web Personalization, Campaign Management, Customer Journey Builders, retargeting platforms, and more. Several different approaches try to solve the growing need for something new. In this meetup, we will discuss the different visions and how marketers today can best adapt to this rapidly evolving technology scene.
Boston Agile Marketing Meet-Up: Experiential Marketing hosted by John Cass https://www.meetup.com/Boston-Agile-Marketing-Group/events/242183928/
Join this panel discussion on the state of agile marketing.
How sales and marketing strategy work together to drive revenue, hosted by Louis Gudema https://www.meetup.com/Sales-and-Marketing-Innovators/
This experienced panel will help you understand how the right sales program for your marketing strategy drives revenue. Guest speakers will share real-life examples of sales force programs given specific marketing strategies, including sales force organization, sales planning, and deployment. Panelists have experience with sales program implementations for start-ups to mature companies. They will share what they learned, what worked, what didn’t work, and where the land mines are. You will also learn how to review, revise, audit and adjust sales programs to improve sales force performance to better drive revenue growth.
Boston New Technology growth talks, hosted by Chris Requena http://BostonNewTechnology.com
Join Boston New Technology and Boston Marketing Technology for 8 short talks geared towards helping you attract prospects, convert users/visitors into leads and customers, and engage them throughout the customer journey. You’ll also learn innovative ways to increase customer value and turn customers into brand advocates, further accelerating the growth of your business. Founders and product experts will present cutting-edge strategies and actionable tactics you can implement for growth, along with live demos, examples and case studies. Each presenter will also take questions from the audience.
Get the mobile app
With the swipe of a finger, you can check out who’s in the expo hall and make connections with others attending MarTech, directly from our mobile app.