Get the Boss on Board! Attend MarTech

We see it happen all the time: you’re excited to attend MarTech in Boston but convincing your boss can be quite the challenge. Your boss or manager may be wondering if MarTech is worth your company’s time and investment. Put your manager’s thoughts and concerns at ease by demonstrating the value of attending the MarTech Conference.

Attend sessions that match your needs, experience level, and goals

The MarTech agenda is packed with state-of-the-art educational presentations. You’ll build your digital transformation effort with access to experts and up-close look at their strategies.

At MarTech, we strive to deliver an exceptional experience that equips you with the proven strategies that you need to succeed in this software-powered marketing world.

View the Agenda

Networking is just as important… here’s why

Networking is the cornerstone of MarTech. Connecting with your peers is great for personal brand building. The show is also your opportunity to make new friends, partners, and drive awareness to your company.

Identify the benefits that your boss would find with our networking activities. Are you seeking new partners or business solutions? Be sure to be specific when communicating those goals and building your case to attend.

Save on travel and accommodations

Not local to Boston? Then you’re probably facing a task list of expenses, from registering for a conference ticket, purchasing airfare to booking a hotel. With these costs in mind, we understand your need for getting the most bang for your buck.

We worked closely with the Sheraton Boston Hotel and Hilton Boston Back Bay on special rates. Take advantage of our $359/night room rate, which you can lock when you register. If you have questions, feel free to email us at registration@martechconf.com. Hotels are booking up fast in Boston, so register now to get this exclusive rate.

Traveling to Boston doesn’t hurt your pockets either. Average airfare to the East coast is $500 round trip.

Find cheap tickets with Skyscanner and book at the best price!

Take time to reinvent yourself

Getting time outside of the office is rewarding and productive. Your employer knows how valuable you are. So while there’s a cost associated with you being out of the office, it can present real value too.

Attending MarTech provides you with a platform to focus on things that are outside your typical day. Take a step back and reevaluate how to do your job differently… and better. Attending MarTech could be a career-defining decision where you’ll acquire new and effective marketing technology information and learn what it takes to implement them successfully.

For many IT and marketing professionals, attending MarTech provides the perfect boost of insights and fresh ideas to create remarkable customer experiences and the opportunity to keep up with the ever-changing marketing technology landscape.

See what past attendees have said about MarTech:

MarTech was full of ideas and solutions from a host of accomplished speakers and panel members. The topics covered the profound shifts in marketing in a digital world and the challenges it presents along with the ways to overcome them. If you are looking to grow your business in the coming years, you absolutely want to have your key marketing executives attend MarTech!
Jacob Varghese, FITT

It was, by far, the best conference I've been to. Well run, wonderful presenters. I took a lot of ideas away for immediate application within my organization.
Elizabeth Murphy, State Street Global Advisors

MarTech brought me the most actual insights on the current integration of Marketing, Technology and IT. These developments do not only shape our marketing future, but will also be decisive for the business strategy of almost every organization. The conference was powerful and energetic, with an excellent list of speakers. It also offered great opportunities for networking with other participants. In a fast changing marketing landscape this conference is a 'must attend' for every strategist and marketing professional.
Peter Sprenger, Techonomy Europe

MarTech was the only conference I attended this year because I knew it would be worth not only the money but, more importantly, the time. Scott Brinker and his team assembled a vendor-neutral panel, a refreshing break from the conference norm. The group was made up of marketers itching to dive deep into the details of how technology is impacting marketing, as well as improving not only our companies' bottom lines, but also our customers' lives.
Melinda Byerley, Vendorsi

Excellent presenters that have vast industry knowledge and were very informative and it's a fantastic forum to meet and discuss issues and solutions with marketing technologist peers.
Shawn McCallum, Dell

Great topics and speakers. Very engaging and full of insightful information. I have a marketing operations background but it help put focus on the growing challenges we all face across many marketing/tech capabilities.
Jane Marchand, DigitaLBi

I thought MarTech was fantastic; a great investment of time and money. The speakers (especially the keynotes) were first rate; the audience was highly engaged and the venue was seriously amazing. I was a convert before I got there, but I'm now fully convinced that marketing technologists are to marketing today what social media pioneers were in 2005. Despite the progress, everything is still being defined, and that translates to opportunities galore for those who hop on board today. It will be fascinating to see how theory, so passionately evangelized at this inaugural conference translates over time into actionable learning from high profile case studies.
Rick Murray

One of the best shows I've been to (and been to many). Content focused and on track - rock-star speakers.
Mitchel Ahern, Cantina

Well done, MarTech! I loved the power packed agenda, awesome speakers and above all that it was not about vendors but about us; the MarTech community. After several years, I finally found the conference that I was searching for; a conference fully focused on the marketing technology space.
Rohit Parbhakar

It was great to pull together all of the MarTech unicorns in one room and hear all about the work they are doing. Excellent speakers.
Jennifer Gruniger, Dell

Well informed speakers, good solutions overall at expo. Hearing perspectives and strategy from other CMOs was useful.
Adam Arnette, Nobilis Healthcare

Relevant sessions, good speakers and loved the quicker format. Great job keeping audience engaged. Vendors were great and offered good mix of practical solutions.
Jeff Bowman, Pecora Corporation

Learned a ton and feel like the information shared will continue to drive my company to stay on the forefront of the MarTech world. Thanks for a great 2 days.
Bryan Greaves, Truthe

Fantastic learning and networking opportunities. Great energy, professionally sponsored and great ability to connect, speak with and learn from industry thought leaders.
Candace Jenum, Ion Interactive

Great presentations, learning experiences and thought invoking opportunities... Lots of vendors in one place. And a VERY well orchestrated conference!
Greg Lindout, Amway

Great topics and speakers, valuable interactions with vendors and peers.
John West, Honeywell Sensing & Control

The best (only?) conference to get a sense of the mar tech landscape, where it is, and where it's going.
Keith Holloway, Envoke.com

Terrific content, fantastic speakers and a wealth of learning and affirmation.
Mike Atwood, Wilde Agency

I find this the only conference that provides information and insight into the skills and tools necessary to navigate the overlap between marketing and technology.
Sue Haddrill, Nestle Purina PetCare

Vendor agnostic program, and 'how we did it' style presentations that are relevant to our organization needs = a conference program that isn't currently available anywhere else.
Stephen Allcock, Questrade

View All Testimonials

When you approach your boss, have a plan in place for how your tasks and campaigns will be managed while you are at MarTech. Being proactive and planning ahead will make your boss and team members very happy.

If your supervisor needs some more convincing, we’ve prepared this letter to help you.

Just copy the content to e-mail or download the Word doc or PDF. Customize as you see fit, then send it on for approval. The reasons for coming and the expenses are itemized, so your supervisor will know exactly why you want to come and what it will cost!

Click either icon at right to download.
Or, click in the text box below to copy. You can then paste the content into an email.

Click to Download or Copy:

Click Ctrl-C (⌘-C on a Mac) to copy/paste the contents below:

Attending MarTech 2018

Please consider approving my request to attend Martech in Boston October 1 to October 3.

Attending this conference is a worthwhile investment. Here's why:

• MarTech sessions provide strategic insights we will implement to drive our digital transformation efforts;
• MarTech is an outstanding networking opportunity. I'll meet other marketers and learn how they're succeeding in this software-powered marketing world.
• MarTech is programmed by Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008.
• Check out this video that explains why MarTech is a must-attend event: https://www.youtube.com/watch?v=5SMtyyKaRqA

The investment in attending MarTech breaks down like this:
Beta rate = $1,745
Airfare: $500
Hotel: (3 nights at $359 +tax) $1,077
Total cost = $3,322

I am requesting approval now so we can take advantage of the beta rate of $1,745 – a $300 savings off the full price. Full conference rates come into effect after October 1.

A MarTech registration includes – for free – lots of money-saving services that other conferences don't provide, including:
• Breakfast and hot lunches every day
• Snacks and drinks all day
• Wi-Fi access so I can stay connected
• Networking events and "Birds of a Feather" lunches so I can meet others working on the same challenges

Thank you for considering this request. Again, if I get approval now, then we can save $300 on the registration. The total investment will be about $3,300.

Explore the intersection of marketing, technology and management with your tribe.

Tell Me More About MarTech!