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We see it happen all the time: You’re excited to attend the MarTech® Conference, but convincing your boss proves to be a challenge. He or she may be wondering if MarTech is worth your company’s time and investment. You can put your manager’s thoughts and concerns at ease by clearly demonstrating the value of attending MarTech. And we can help.
When you approach your boss, have a plan in place for how your tasks and campaigns will be managed while you are at MarTech. Being proactive and planning ahead will make your boss and team members feel confident and at ease.
Consider these talking points when you meet with your boss to discuss the show:
“I’ll attend sessions that match my needs, experience level, and goals.” The MarTech agenda is packed with state-of-the-art educational presentations. You will expand your digital transformation efforts with access to experts and an up-close look at their strategies. At MarTech, we strive to deliver an exceptional experience that equips you with the proven strategies that you need to succeed in this software-powered marketing world.
“I’ll have access to powerful networking opportunities.” Networking is the cornerstone of MarTech. Connecting with your peers is great for personal brand building. It’s also your opportunity to make new friends, partners, and drive awareness to your company. Identify the benefits that your boss would find with our networking activities. Are you seeking new partners or business solutions? Be specific when communicating those goals and building your case to attend.
“I’ll save on travel and accommodations.” Not local to Boston? Then you’re probably facing a task list of expenses, from registering for a conference ticket to purchasing airfare and booking a hotel. We worked closely with the Sheraton Boston Hotel to ensure special rates for attendees. Take advantage of our $369/night rates, which you can lock when you register. If you have questions, feel free to email us at firstname.lastname@example.org. Hotels are booking up fast, so register now to get this exclusive rate.
Traveling to Boston doesn’t have to hurt your pockets, either. Average airfare from the West Coast to the East Coast is $500 round trip. Find cheap tickets with Skyscanner and book at the best price!
“I’ll get time to reinvent myself.” Getting time outside of the office is rewarding and productive. Your employer knows how valuable you are. So while there’s a cost associated with you being out of the office, it can present real value, too. Attending MarTech provides you with a platform to focus on things that are outside of your typical day. Take a step back and reevaluate how to do your job differently… and better. Attending MarTech could be a career-defining decision. You’ll acquire new and effective marketing technology information and learn what it takes to implement it successfully.
For many marketers, attending MarTech provides the perfect boost of insights and fresh ideas to create remarkable customer experiences and the opportunity to keep up with the ever-changing marketing technology landscape.
If your supervisor needs some more convincing, we’ve prepared a letter to help you.
Just copy the content into an email, customize as you see fit, then send it on for approval. The reasons for coming and the expenses are itemized, so your supervisor will know exactly why you want to come and what it will cost!