OCTOBER 1-3, 2018 | HYNES CONVENTION CENTER | BOSTON, MA

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The MarTech® Agenda

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Want to know what to expect at MarTech? Check out the agenda from our San Jose show.

Expanded & Mobile Agenda

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Calendar

Full Conference Agenda - Monday, October 1st

Pre-Conference Workshops (Additional Fee) - 1:00 PM-5:00 PM

The Right Way To Buy Marketing Technology

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    Workshops

Presented by Tony Byrne

Overview

Nearly everyone attending MarTech is planning to implement a new technology solution in the next year. But what are best practices for evaluating technologies, choosing vendors, and getting your colleagues on board with the process? Tony Byrne will answer those questions and more in this in-depth workshop. Learn More.

Agile Marketing Advantage

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    Workshops

Presented by Andrea Fryrear

Overview

The pace of marketing is accelerating. And marketing teams need to keep pace. This workshop will show you how to do just that! Marketing pioneer Andrea Fryrear will show you how adopting “agile” and “lean” methods will lead to better marketing results. Learn More.

Creating Connected Experiences

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    Workshops

Presented by Jeff Cram

Overview

Want to get the full payoff from your marketing technology investments? Aligning them with your customer experience strategy and digital execution. Attend this workshop for practical frameworks and models to identify and fix cracks in your digital customer experience. Learn More.

Using CDP to Make the Most of Your Customer Data

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    Workshops

Presented by David Raab

Overview

Most marketers, if you really push them, admit that their data is a mess. If you’re one of them, join David Raab for a comprehensive dive into customer data platforms: what are they, why you need one, choosing the right solution, and preparing the business case for adoption. Learn More.

4:45 PM-5:30 PM

Speed Networking

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    General

Overview

Kick off MarTech with a lightning round of speed networking. You’ll meet MarTech attendees, and have an opportunity to forge new bonds before the show gets started!

5:30 PM-7:00 PM

Opening Reception & Expo Hall Grand Opening

Calendar

Full Conference Agenda - Tuesday, October 2nd

7:00-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: Workfront

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    Solutions

Presented by:

Overview

TBA

Sponsor

Workfront is the Enterprise Application Platform for Modern Work Management that helps marketing, IT, and other enterprise teams transform their work from traditional, siloed, and rigid—to modern, connected, and agile. Workfront reaches beyond the confines of traditional project management to meet the needs of the modern workplace as a complete, connected operational system of record. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric, and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront.

9:00-10:30

Martech in 2019: The New, New Rules of Marketing (Scott Brinker)

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    General

Overview

Heading into 2019, marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. But we're still in the early days of systematically harnessing its potential.

In this opening keynote, Scott distills "the new, new rules of marketing" that are being shaped by best-in-class marketing technology and operations processes, strategies and infrastructure. These include:

- As much as possible: centralize data and decentralize experimentation.
- Key architectural principle for martech stacks: design for change.
- The crucial "ops alliance" between marketing, sales and customer service.
- Distributed analytics and innovation at scale with "citizen technology."

Operational excellence with these new, new rules of marketing offers an enormous opportunity for competitive advantage.

Speakers

Scott Brinker

Conference Chair, MarTech & Editor, chiefmartec.com,

Moderator

Scott Brinker
Conference Chair, MarTech & Editor, chiefmartec.com,

Developing a Martech Strategy that Serves Your Customers & Business (Monique Bonner)

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    General

Overview

In 2017, Akamai took an inventory of its marketing technology and discovered 80 applications across 175 marketers in need of a cohesive strategy to guide investment. Soon after, they began a multi-year martech journey that included taking a fresh look governance, procurement and dedicated resources.

In this session, you'll get an inside look into this enterprise-wide process, which ultimately led to a new company mandate: Every decision on tech must align with an external positive impact on customers, as well as an internal positive impact on employees (i.e., productivity, automation, ROI).

You'll learn how Akamai is making this three-year plan a reality as their CMO recounts the challenges and opportunities the company faced along the way. You'll learn:

- How to establish your vision of a customer-centric marketing experience.
- How to build your capability requirements and technology stack to enable your transformation, drive adoption and realize your vision.
- How to be strategic in your martech investments.
- How to connect all touch points, building on each to create a personalized experience aligned to solution, intent, behavior and journey.
- Why a unified marketing technology vision should make sense for your customers and your company.

Speakers

Monique Bonner

SVP & CMO, Akamai Technologies,

Moderator

Scott Brinker
Conference Chair, MarTech & Editor, chiefmartec.com,

The Inevitable Convergence of Marketing & Sales Technology (Shiva Mirhosseini)

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    General

Overview

TBA

Speakers

Shiva Mirhosseini

VP Marketing Technology and Digital Experience, Aetna

Moderator

Scott Brinker
Conference Chair, MarTech & Editor, chiefmartec.com,

10:30-11:15

Refreshments & Expo Hall time.

11:15-12:00

CX Appeal: Elevating from Marketing Ops to CX Ops

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    Marketing

Overview

Customer data and consent management are emerging as key components of customer experience and brand preference. In this session, Gerry will provide an overview of how AI, commerce and consent will transform customer relationships and marketing (yet again). You'll learn and see:

- How to establish CX Ops across marketing and the enterprise.
- Examples of how channel marketers can enhance each other's ability to improve CX and how marketers can extend those practices to other customer facing departments.
- What a CX Ops team looks like.
- How to lead CX even if you don't own it, make smarter marketing decisions and deliver performance gains to the business.

Speakers

Gerry Murray

Research Manager, IDC

CDP Cures Baldness: Getting Past the Hype about Customer Data Platforms

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    Technology

Overview

Customer Data Platforms offer hope to marketers struggling with disconnected data. But many marketers are still unsure what CDPs are, what they can do, and just as importantly, what they can't do.

This no-nonsense session describes major CDP applications, CDP system capabilities, what distinguishes CDPs from other systems, how CDP vendors differ from each other, and the most important CDP applications. You'll also share in the latest research on CDP industry growth and trends.

You'll leave this session with:
- A clear understanding of CDP strengths and weaknesses.
- Knowledge of the situations in which CDP is the right solution.
- How CDP relates to the rest of your marketing stack.
- Requirements for successful CDP deployments.
- Ways to find the best CDP for your business.
- The truth behind common CDP myths.

Speakers

David Raab

Principal, Raab & Associates

Product Management in Martech and How Marketing and Technology Can Work Even Better Together

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    Management

Overview

"With great power comes great responsibility." The adage applies in marketing as in so many other fields. As marketing's capabilities are enhanced by technologies, product management's oversight responsibilities increase.

In this session, you'll discover how The New York Times applies modern product management discipline to its marketing technology stack. You'll learn:

- The role of the product management team in marketing technology, and how it can bridge the divide between marketing and technology.
- In which organization marketing technology should reside.
- What marketing can learn from technology -- and vice versa -- given their vastly different culture and perspectives.
- How The New York Times' Marketing and Technology organizations work better together.

Speakers

Pamela Della Motta

Director of Product, Marketing Technology, The New York Times

Kristian Kristensen

VP for Engineering, The New York Times

Aprimo

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    Solutions

Presented by:

Overview

TBA

Sponsor

Aprimo is a leader in global marketing operations and digital asset management technology. Aprimo’s performance-driven software gives marketers the advantage to digitally govern and grow their brand. Aprimo delivers the advantage with its innovative Marketing Operations Hub. We allow marketers to manage budgets, people, data, and content throughout the ideation, workflow, and campaign delivery of the brand experience while maximizing provable ROI.

Noon-1:30

Lunch & Expo Hall Time

Lunch Presentation: IBM

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    Solutions

Presented by:

Overview

TBA

Sponsor

IBM Watson Marketing is the world's leading AI-powered marketing platform. Harness your data to deliver competitive advantage by getting actionable insights that lead to better customer understanding. With Watson Marketing, marketers can deliver resonant, personalized experiences at scale while freeing themselves to be more innovative and creative.

Lunch Presentation: Lytics

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    Solutions

Presented by:

Overview

TBA

Sponsor

Lytics offers the only enterprise-grade Customer Data Platform (CDP) used by The Economist, Dr. Martens, Atlassian, and Nestle. With machine learning, Lytics’ CDP makes customer experiences more relevant and profitable. Lytics is headquartered in Portland, Ore. Learn more at getlytics.com.

1:30-2:15

9 Key Insights from Gartner's Marketing Technology Survey to Help You Prepare for 2019 and Beyond

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    Marketing

Overview

In June 2018, Gartner surveyed 500 enterprise marketing leaders in North America and the UK about all things marketing technology: martech team structures, collaboration across the business, adoption status of specific solutions, level of stack utilization, emerging technology investment and much more.

Join Bryan as he unpacks the top findings from this landmark independent research to help you benchmark and prioritize your marketing technology activities for 2019 and beyond.

He will discuss:
- The state of the modern marketing technology stack, from must-have tools to emerging solutions.
- Key traits of brands that have mastered marketing technology management.
- How marketing aligns with the rest of the business to make smart tech investments.

Speakers

Bryan Yeager

Research Director, Gartner

Everything a Marketer Should Know About SalesTech (But Was Afraid to Ask)

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    Technology

Overview

Finished digesting this year's 6,829-company MarTech Landscape?

Great! You're ready to feast on the SalesTech Landscape, comprising 500 solutions in 43 categories aimed at empowering sales organizations.

Do you know the difference between Sales Enablement and Sales Engagement software? Or the SalesTech categories that are the next best place for marketing to impact?

Join Nancy for:
- A tour of the SalesTech Landscape.
- The lowdown on how SalesTech intersects with the marketing technologies you're using today.
- Ideas for impacting revenue generation further along the sales pipeline.

Speakers

Nancy Nardin

Founder & Co-Founder, Smart Selling Tools & Vendor Neutral

Building (and Finding) a Marketing Technology Team

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    Management

Overview

Marketing technology is quickly becoming a desired career path. However, many companies still do not have marketing technology teams, and many marketing leaders don't know how to build one. Managers don't know how to write job descriptions or advertise these jobs, and job-seekers don't know how to find them.

There isn't an ideal marketing technology team blueprint, or a perfect profile for a marketing technology team member, but this session will help both managers and employees find and build the best marketing technology team possible.

We'll cover:
- How to pitch a marketing technology team to leadership.
- Who your first hire should be, and you second. And how you know when your team is complete.
- Skills or profile types you should look for to build your team.
- The roles and responsibilities of the team, and what responsibilities are out of bounds for the team.
- How to attract and retain top marketing technology talent.
- How job-seekers can stand out to hiring managers.

Speakers

Justin Sharaf

Director, Marketing Operations, LogMeIn,

LeanData Inc.

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    Solutions

Presented by:

Overview

TBA

Sponsor

LeanData’s Demand Management Suite helps companies make the most of their demand by building a frictionless funnel. More than 300 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo and Cloudera rely on our lead-to-account matching and sophisticated routing to increase pipeline, maximize marketing ROI and close more deals.

Maximize your demand with:

Matching - Connect leads to accounts for a 360-view of your target accounts
Routing - Assign leads and contacts in real-time to the right owner every time
Insights - Measure and optimize the performance of your routing process and campaigns
Attribution - Uncover insights of campaign influence on pipeline and revenue

2:15-2:30

Break

2:30-3:15

Using Martech to Deliver Rapid Growth at Scale

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    Marketing

Overview

Experienced marketers know driving growth is hard. And driving growth at scale is even more complex. The complexity arises from two significant challenges -- creating personalized experiences and responding to consumers in real time.

In order to succeed, Dropbox and EA focused on addressing these key questions:
- How do you deal with complexity and create experiences at scale?
- What marketing technology capabilities do you need to create personalized experiences in real time?
- What areas of the funnel do you need to focus on for growth vs. scale?
- What operating processes need to be built to be agile?
- What experimentation frameworks are the right ones to put in place?
- What kind of organization do we need to execute against both scale and growth?

In this session, you'll gain insights into how to transform your team or company into an agile, scalable organization.

Speakers

Kady Srinivasan

Global Head of Digital Marketing, Dropbox

Insights from Inside the Marketing Stack

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    Technology

Overview

Buying marketing software is child's play. Deploying and getting the most from the investment is where the magic happens.

In this session, you'll get insights gleaned from hundreds of B2B and B2C stacks. Then we'll dive deep into the martech stack at Dell and Smarter Travel and learn how they:

- Aligned their stacks with business objectives.
- Selected or built the right anchor platforms for their environment.
- Established their data strategy.
- Managed (or failed) to integrate key components of their stack.
- Dealt with key challenges and the lessons they've learned along the way.
- Addressed the organizational challenges associated with driving stack strategy.
- Are planning for continued stack and organizational evolution.

Speakers

Anita Brearton

Founder/CEO, CabinetM,

Bob Petrillo

Business Enablement & Marketing Automations, Dell

Maya Gumennik

Sr. Director, Traffic Acquisition, SmarterTravel, a TripAdvisor Company

PathFactory

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    Solutions

Presented by:

Overview

TBA

Sponsor

PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.

3:15-4:00

Refreshments & Expo Hall Time

4:00-4:45

Create Your Own Career (Sarah Cooper)

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    General

Overview

How can you connect your varied interests to create a career path that's uniquely you? Comedy, tech, design and writing seemingly have nothing to do with one another, but after spending years bouncing from one to the other, Sarah finally combined them all into a career made just for her, by her.

In this keynote, Sarah takes us through her journey, from working in tech to becoming a full-time writer and comedian, discussing both her failures and successes (and more failures). She'll leave you with a set of tools/questions to create a career that's unique to you.

Speakers

Sarah Cooper

Creator, The Cooper Review

Moderator

Scott Brinker
Conference Chair, MarTech & Editor, chiefmartec.com,

Tealium

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    Solutions

Presented by:

Overview

TBA

Sponsor

Tealium revolutionizes today’s digital businesses with a universal approach to managing the ever-increasing flows of customer data - spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, combined with a turnkey integration ecosystem supporting more than 1,000 vendors and technologies, Tealium’s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalized digital experiences across every channel.

Calendar

Discover MarTech Agenda - Tuesday, October 2nd

10:35-11:00

The Right Way to Buy Marketing Technology

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    Discover MarTech

Presented by:

Overview

Implementing the right technology is a critical precondition to your digital marketing success, yet industry surveys suggest that more than half of all toolset selection projects fail to identify the best solution for the customer's needs. Why? Enterprise selection teams too often follow a "waterfall" method that involves long lists of required features and too little human involvement and testing. In this session, Tony - author of The Right Way to Select Technology - will show you a more agile selection process that incorporates the latest in design thinking.

Speaker

Tony Byrne

Founder, Real Story Group
12:30-12:55

Visualize Your Martech Stack

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    Discover MarTech

Presented by:

Overview

Visualizing the collection of tools and platforms that make up your MarTech stack is essential for understanding your as-is environment. And -- more importantly -- envisioning and implementing your idealized future state.

This fast-paced session will offer some alternative reference models for visualizing your existing and future stacks. Pick and choose which one works best for you, and then take it back home to impress your peers!

Speaker

Tony Byrne

Founder, Real Story Group
3:00-3:25

Get the Right Vendor Short List

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    Discover MarTech

Presented by:

Overview

You've identified a technology gap, but the array of vendor choices can be totally dizzying (just look at the MarTech show floor!). To simplify your selection process, you need to identify the right "short list" of vendors to approach. But how?

This session will show you a different kind of approach to winnowing down a long list of vendors to just a handful of candidates for subsequent testing, using a modern methodology based on design thinking and user stories.

Speaker

Tony Byrne

Founder, Real Story Group
4:30-4:55

Myths Vendors Tell

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    Discover MarTech

Presented by:

Overview

There's a lot of exciting technology on this show floor, but what happens when excitement becomes hype and enterprise decision-makers create plans based on unproven tools or approaches?

In this fast moving session, Tony will reveal 5 key myths that vendors espouse and reveal the reality of each. You'll leave this session with a clearer view of the marketplace and a practical take on the opportunities in front of you.

Speaker

Tony Byrne

Founder, Real Story Group
Calendar

Full Conference Agenda - Wednesday, October 3rd

7:30-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: OneTrust

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    Solutions

Presented by:

Overview

TBA

Sponsor

OneTrust is a global leader in enterprise privacy management software used by more than 1,500 organizations to comply with data privacy regulations across sectors and jurisdictions, including the EU GDPR and ePrivacy. Our comprehensive and integrated platform includes readiness assessments, privacy impact assessments (PIA/DPIA) and data mapping automation, website scanning and cookie compliance, subject rights and consent management, incident reporting, and vendor risk management.

9:00-10:30

How GDPR, Privacy, Identity, and Blockchain Are Shaping the Next Wave in Martech Evolution (Andrew Frank)

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    General

Overview

Just as martech begins to fulfill its promise of deeply personalized relationships with customers, walls are going up around personal data. New privacy laws, eroding trust in data security and the growing dominance of walled garden platforms over every aspect of our digital lives are making it hard for martech to deliver its promise.

Find out how decentralized technologies like blockchain are inspiring innovators to disrupt the digital marketing ecosystem and return power to consumers and brands. We'll cover:

- How GDPR and privacy concerns are impacting marketing and identity management.
- What problems blockchain-based identity and advertising models address.
- How marketers and martech providers can participate in these new models.

Speakers

Andrew Frank

VP, Distinguished Analyst, Gartner

Moderator

Scott Brinker
Conference Chair, MarTech & Editor, chiefmartec.com,

MetaData

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    Solutions

Presented by:

Overview

TBA

Sponsor

Metadata fuels your marketing campaigns with opt-in marketing qualified leads using patent-pending technology that taps into your CRM data to automatically analyze and map your target persona. Metadata then uses look-a-like modeling to target relevant prospects to optimize your paid media spend and boost conversion rates by 3-5X. Among our featured customers are Datawatch, AtScale, Concurrent, Cisco, UBM, Datawatch, OOMA and others.

Merkle

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    Solutions

Presented by:

Overview

TBA

Sponsor

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With more than 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

10:30-11:15

Refreshments & Expo Hall Time

11:15-12:00

TBA

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    Marketing

Overview

TBA

Untangling Your Martech Stack

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    Technology

Overview

In today's marketing technology environment, every tool promises to increase your marketing efficiency by 20 percent -- surfacing insights, identifying the perfect audience and leveraging advanced artificial intelligence. They advise putting their tool at the center of all of your marketing efforts. Some tools even offer the promise of completely erasing the need for human interaction.

Wait. What exactly do they do?

In this session, you'll hear how a seasoned marketing technology professional guided her organization to simplify their marketing stack. She'll discuss removing unnecessary tools and identifying what you need to buy versus build. Key take-aways include:

- Helping you understand if you need a marketing attribution tool or if your business intelligence team can do the same thing for less.
- Understanding when it make sense to own your own DMP vs. leaning on your agency.
- Learning how to decide if having multiple tools that help you identify your target audience is better than a single, centralized approach.

Speakers

Michelle Voorhies

Senior Director, Marketing Capabilities, Ashley Furniture

The Rise of the Strategic Marketing Operations Function

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    Management

Overview

In today's economy, marketing operations has quickly become a competitive advantage and differentiator. Driven by the requirement to demonstrate financial results, the need for companywide digital transformation and the pressure to pivot to customer intimacy as a strategy, marketing is under pressure to deliver like never before. In this environment, the CMO will need to apply left-brained thinking to solve increasingly complex and challenging situations.

The marketing ops charter is rapidly morphing and maturing with the primary mission of driving efficiency and effectiveness to enable marketing's attainment of goals and revenue objectives. And now, that charter also encompasses a wider set of strategic responsibilities that amplifies the need for the CMO to drive and develop a "Strategic Marketing Operations Group."

You will leave this case-based session knowing:
- The difference between a regular and a strategic marketing ops group -- and why it matters to executives.
- The five stages of maturity to achieve a strategic marketing ops function.
- Two organizational models that depict a strategic marketing op function.

Speakers

Debbie Qaqish

Chief Strategy Officer, The Pedowitz Group

Acquia

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    Solutions

Presented by:

Overview

TBA

Sponsor

Acquia provides a cloud platform and data-driven journey technology to build, manage and activate digital experiences at scale. Thousands of organizations rely on Acquia’s digital factory to power customer experiences at every channel and touchpoint. Acquia liberates its customers by giving them the freedom to build tomorrow on their terms. To learn more, visit https://www.acquia.com.

Noon-1:30

Lunch & Expo Hall Time

Lunch Presentation: BlueConic

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    Solutions

Presented by:

Overview

TBA

Sponsor

BlueConic, the world’s leading customer data platform (CDP), liberates marketers’ first-party data from all the disparate systems in which it currently exists, and makes it available wherever and whenever it is required by the marketer. More than 200 consumer and B2B brands, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and American Kennel Club, leverage BlueConic to automate their first-party data collection across sources, unify it into robust, person-level profiles, and activate it in BlueConic or external marketing platforms to improve customer-centric engagement. Founded in 2010, the company is headquartered in Boston, with offices in Europe.

Lunch Presentation: TBA

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    Solutions

Overview

TBA

Sponsor

1:30-2:15

Breaking Down Data Silos to Increase Sales: The Data Strategy of the NBA's Utah Jazz

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    Marketing

Overview

The Utah Jazz needed to unlock the power of its customer data to offer personalized ticket packages and offers. Its previous strategy -- where all users received the same marketing messages at the same time -- did not draw upon customer data insights and served only to promote the offers the team thought were best. Customer needs, which they'd demonstrated by past behavior and preferences, were benched.

In this session, you'll learn just how the Jazz overcame the challenges of managing data across third-party sites such as Ticketmaster, where their customers purchase tickets. By adopting cross-domain tracking, bridging data silos and pulling data from all sources -- including mobile and desktop -- they were able to achieve 360-degree views of individuals and deliver personalized marketing campaigns.

This comprehensive data approach enabled the team to discover each user's preferences and act upon them in real time -- for example, knowing which fans are likely to respond to what messaging when the Jazz are playing the LA Lakers.

In this session you'll learn:
- The importance of listening to your customers and offering personalized experiences to improve customer experience, sales and long-term brand loyalty.
- The challenge and solution to cross-domain tracking.
- Techniques to bridge data silos and empower marketers to deliver effective, real-time and relevant messaging.
- Where the Jazz plan to take their customer experience strategy next.

Speakers

Craig Sanders

VP, Analytics and Strategy, Utah Jazz, NBA

How IT and Marketing Can Use Microservices to Peacefully Co-exist and Serve the Needs of Customers

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    Technology

Overview

Microservices -- small independent applications that expose an API to marketing -- are rapidly becoming popular in enterprises because of the separation they allow between IT and marketing. Microservices allow IT to focus on building and exposing dozens or even hundreds of these 'Lego-brick'-style APIs, which lets marketing focus on building experiences for customers. A clear delineation allows both sides to work more independently and efficiently with fewer conflicts and less coordination.

In this session, you'll learn:

- The central characteristics of microservices.
- How microservices benefit customers.
- How APIs and microservices intersect.
- Where IT's responsibilities end... and where marketing's responsibilities begin.

Speakers

Kelly Goetsch

Chief Product Officer, commercetools,

Staying Ahead of the Curve: How to Build a Martech Roadmap Your Organization Can Rally Around

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    Management

Overview

Marketers face the daily pressures of driving leads and revenues. It's easy to become reactionary and focus on the current quarter while losing sight of opportunities to invest in future growth.

When it comes to thinking through marketing technologies, it's important to break out of the present-day mindset and plan for the future, thinking several years ahead of the rest of your company. Only then will you be able to create a strategy that fuels sustained growth.

By the end of this session, you will have a clear understanding of how to organize your own marketing technology landscape and develop a 3-5 year roadmap for your organization. We'll dive into how to:
- Create a framework specific to your organization.
- Assess your current state martech capabilities.
- Identify initiatives to impact your business.
- Prioritize your efforts based on value and timing.
- Socialize to gain alignment with key stakeholders.

Speakers

Michael Lukich

Director of Marketing Technology, Total Wine & More,

Infor

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    Solutions

Presented by:

Overview

TBA

Sponsor

Infor Customer Experience delivers purpose-built sales and marketing solutions that enable organizations to drive consistent, exceptional, and personal experiences over any channel across the entire customer lifecycle, from marketing planning and budgeting, campaign management, awareness creation, sales automation, configure-to-quote and contracts, to customer engagement. Learn more at www.infor.com/cx.