OCTOBER 6-8, 2020 | HYNES CONVENTION CENTER | BOSTON, MA

Digital Marketing and Cybercrime: What Every Marketer Should Know

Overview

Are CMOs and other marketing leaders unintentionally creating business and reputational risk for the very brands they should be stewarding? No one struggles with this more than Holly, CMO of RSA Security.

Using examples from her own experiences, she'll demonstrate how modern marketers can play a more active role in cybersecurity.

You will:
- hear examples of security breaches (such as the one experienced by the DNC) that gained entry through marketing.
- understand how to execute cross-collaboration between security and marketing leaders.
- learn security nest practices for evaluating martech vendors.
- hear findings from new research polling marketing and IT leaders on cybersecurity.

Speakers

Holly Rollo

CMO, RSA Security, @hollyrollo

Moderator

Michelle Robbins
Former SVP Content & Marketing Technology, Third Door Media, @MichelleRobbins

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