Gerry will present the latest findings from IDC's "Next Tech" survey of marketing technologists. The data reveal differenced in martech design and spending based on key business drivers and marketing missions. He'll also discuss tech stack and roadmaps for different segments and select verticals, and present IDC's methodology for determining fitness between potential technologies and business requirements.
This presentation will help new and experienced marketing technologists cull the herd of martech vendors and key in on the most relevant solutions for their needs.
Former SVP Content & Marketing Technology, Third Door Media, @MichelleRobbins
Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.
An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
Research Manager, IDC
