Gerry will present the latest findings from IDC's "Next Tech" survey of marketing technologists. The data reveal differenced in martech design and spending based on key business drivers and marketing missions. He'll also discuss tech stack and roadmaps for different segments and select verticals, and present IDC's methodology for determining fitness between potential technologies and business requirements.
This presentation will help new and experienced marketing technologists cull the herd of martech vendors and key in on the most relevant solutions for their needs.
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