Marketing and customer engagement teams have been at the forefront of adopting more agile methods. However, most organizations still rely on outdated waterfall methods during critical early-stage decision-making on which vendors and tools to adopt.
This fast-paced session will offer a modern alternative to selecting the right tools, emphasizing a team-based, adaptive, hands-on methodology.
Attendees will learn how to:
- justify and craft a more empirical approach to technology selection and decision-making.
- properly test-drive technology in realistic situations.
- avoid key pitfalls in the process and negotiate the best possible deals.
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