Artificial intelligence is already everywhere and shows up in new places daily. It's just a matter of time before it finds your audience, writes your copy, designs your campaign, analyzes the results and books a DJ for the victory party, right?
Not so fast. This session take a hard look at who's involved in AI-driven campaigns, the challenges of executing those tasks, what's actually being done today and what might be done tomorrow. You'll come away understanding how to factor AI into your own technology plans and avoid dead-ends.
You'll learn:
- tasks current AI does well and tasks that are still best left to humans.
- the conditions you need for AI to thrive at your company.
- how to ensure different AI systems work together.
- what happens when your bot calls their bot, and who pays for lunch.
Former SVP Content & Marketing Technology, Third Door Media, @MichelleRobbins
Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.
An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
Principal, Raab & Associates, @draab
David M. Raab is founder and CEO of the Customer Data Platform Institute www.cdpinstitute.org, a vendor-neutral organization which educates marketers and technologists about customer data management. Mr. Raab named the Customer Data Platform category in 2013. Before CDP Institute, Mr. Raab spent most of his career as a consultant helping marketers to understand, find and deploy marketing technologies and vendors. He is a frequent speaker and writer on marketing topics and author of Marketing Performance Measurement Toolkit (Racom Books, 2009). Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry. Mr. Raab holds a bachelor's degree from Columbia University and MBA from the Harvard Business School.
