In late 2016, Staples created a task force to develop a plan to drive digital transformation. Frank's team was tasked with creating a plan and executing an innovative martech roadmap.
In this session, Frank and Mark will explain how Staples addressed challenges such as
- role reversal between marketing and IT.
- using martech to enhance and connect the customer journey.
- establishing an entirely new discipline under the martech banner.
They will share how and why a martech leader became part of the CMO Senior Leadership Team, how to explain what martech is and its value to the rest of the org, and how a CMO with more than 40 years of experience was able to embrace and pivot toward martech.
They'll wrap up with a sneak peek into what's next at Staples.
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