SEPT 16-18, 2019 | HYNES CONVENTION CENTER | BOSTON, MA

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Martech Solutions, Demos, Sessions, Case Studies, Networking - All Free with an Expo+ Pass

Investing a few hours or three days at MarTech is the ideal way to discover new solutions to your marketing challenges. You’ll meet dozens of participating vendors, meet like-minded marketers at exclusive networking events, and attend sessions on the Solutions Track and in the Discover MarTech Theater... all for FREE with a MarTech Expo+ pass.

BONUS: You'll also get an exclusive Session Sampler pass, which will gain you entry to one editorial session of your choice! (Sorry, keynotes not included.)

Here are the Expo Hall hours of operation:

  • Monday, September 16: 5:00pm – 7:00pm

  • Tuesday, September 17: 10:15am – 6:00pm

  • Wednesday, September 18: 10:15am – 3:15pm

The Expo+ pass packs a ton of value...

Find the right marketing technology for your business. Efficiently evaluate dozens of marketing technology companies in the Expo Hall to find the perfect fit for your company's needs and budget.

Get it straight from the source. It’s very likely that either the company you’re considering or one of their competitors is presenting at MarTech. This is your chance to learn directly from them! You’ll access case studies, demos, and insights from leading martech solution providers on the Solutions Track and in the Discover MarTech Theater.

Make career-advancing connections. Meet prospective clients, partners -- even future talent. Our brand new AI-powered networking tool, MarTech Connect, will connect you with like-minded marketers and help grow your circle of professional contacts.

Here's a recap of everything you get...

  • The entire Expo Hall, including hundreds of solutions from market-defining vendors

  • Full-length Solutions Track sessions led by market-defining vendors

  • Bite-sized tutorials, case studies, and demos in the Discover MarTech Theater

  • A free copy of keynote speaker Charlene Li’s new book, The Disruption Mindset: Why Some Organizations Transform While Others Fail (first come, first served!)

  • Select networking events (including our new AI-powered networking tool, MarTech Connect!)

  • Access to ONE editorial session of your choice (sorry, keynotes not included) with a Session Sampler Pass

  • Downloadable conference speaker presentations

  • The MarTech mobile app

Expo+ Agenda


Time

Monday, September 16

1:00-5:00 The Right Way to Buy Marketing Technology Using CDP to Make the Most of Your Customer Data Agile Marketing Advantage Creating Connected Experiences
Building a Badass Marketing Team with Talent Optimization Optimizing SEO Operations for Marketing Leaders A Marketer's Guide To Attribution Analysis Data Privacy: A Compliance Framework for Every Regulation & Marketing Success
4:15-5:00
5:00-7:00
Discover MarTech Theater
5:15-5:30
Marketing to the Managed Inbox: Deliverability meets Optimization - MarTech Today


5:40-5:55
Outgage


5:55-6:10
How a CDP Can Solve Common Business Issues For Multi-Channel Marketers - BlueVenn


6:15-6:30
Airtable


6:35-6:50
The New Omni-Channel Stack - Real Story Group



Time

Tuesday, September 17

7:00-9:00

Breakfast & Registration

8:15-8:45

3 Ways Comerica Bank Uses a Marketing System of Record to Get More Done

Workfront

9:00-10:15

MAIN STAGE KEYNOTES:

Platforming Marketing: Marketing Operations as an Organizational Platform
Scott Brinker - chiefmartec.com 
Agile Is Marketing
Matt LeMay - Agile For Everybody 
10:15-10:55
Solutions


Accelerating Speed-to-Market: Real-World Lessons on Getting Great Content to Your Audience Faster

Magnolia

Discover MarTech Theater
10:20-10:35
Critical Channels of Choice — Meeting Clients at THEIR Moment of Need - Pitney Bowes


10:40-10:55
What Buyers Want (And Will Never Tell You) - VanillaSoft


10:55-11:35
Solutions

Metrics, Metrics, Metrics: The Ins & Outs Of Content Effectiveness

Aprimo

Discover MarTech Theater
11:00-11:15
The Future of Paid Search - Search Engine Land


11:20-11:35
How eBay Grew An Active Grassroots Advocacy Community Using Martech - REQ


11:35-11:50

Refreshments & Expo Hall Time

11:50-12:30
Solutions

How to Leverage Your Web Team to Drive Agile Marketing Transformation

Pantheon

Discover MarTech Theater
11:50-12:05
Clarifying The Murky Waters Of Attribution - Ai Media Group


12:10-12:25
Integrating Data Scientists Into Your Marketing Team - Civis Analytics


12:30-2:00
Solutions
12:45-1:15
Personalization in the Age of Privacy

Crownpeak

1:25 - 1:55
Pain before Tech: How Land O'Lakes Approaches their Martech Stack

Allocadia

Discover MarTech Theater
12:40-12:55
The Right Way to Buy Marketing Technology - Real Story Group


1:00-1:15
Better together: How Salt River Project supercharges productivity with DAM and creative collaboration software - OpenText


1:20-1:35
How Miami-Dade County puts customers' digital experiences first - OpenText


1:40-1:55
The Next Generation of Social Media Monitoring: Introducing Automated Trend Detection & Insights - Synthesio


2:00-2:40
Solutions

On the Frontlines of Digital: How to Get Customers to Love Your Brand

Acquia

Discover MarTech Theater
2:00-2:25
Marketing to the Managed Inbox: Deliverability meets Optimization - MarTech Today


2:40-3:10
Discover MarTech Theater
2:30-2:45
3 Real-World Examples of More Effective Marketing - Workfront


2:50-3:05
A Picture is Worth a Thousand Clicks: Optimizing Your Product Images to Boost Conversions - AB Tasty


3:10-3:50
Solutions

The Truth About Personalization: Using a CDP to personalize marketing on the channels that really matter

Arm Treasure Data

Discover MarTech Theater
3:10-3:25
The Database Diet: Breaking Up With Bad Contacts - Lexia Learning (a Rosetta Stone company)


3:30-3:45
What's Next for Customer Data Platforms? - Raab Associates, Inc.


3:50-4:20
Discover MarTech Theater
4:00-4:15
VWO


4:20-5:00
Solutions

How DestinationXL is using Data & AI to transform its retail business

Element Solutions

Discover MarTech Theater
4:20-4:35
How The New York Times Running Agile MarTechTeams & Our Foray Into Agile Budgeting - The New York Times


4:40-4:55
The New Omni-Channel Stack - Real Story Group


5:00-6:00
Solutions

Architecting a Future-Proof Martech Stack: A Chief Growth Officer's Guide to Filling in the Missing Pieces

Blueshift

Discover MarTech Theater
5:00-5:15
Validity


5:20-5:35
Airtable



Time

Wednesday, September 18

7:30-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: "Do Not Sell": Comparing and Tackling CCPA and Nevada Requirements

Stephanie Hanson - OneTrust PreferenceChoice
OneTrust

9:00-10:15

MAIN STAGE KEYNOTES:

From CMO to CEO: The Journey and Lessons Learned
Mike Volpe - Lola.com 
Orchestration Beats Sophistication in Marketing & Martech
Cesar Brea - Bain & Company 
10:15-10:55
Solutions

Promise vs Reality in Marketing Technology

Infor

Discover MarTech Theater
10:15-10:30
Exclusive Concepts


10:35-10:50
Self-Learning: The Next Wave of AI - Zylotech


10:55-11:35
Solutions

CDPs: Choosing the Right Type for Your Customer Data Strategy

Tealium

Discover MarTech Theater
10:55-11:10
Your Data Is A Wonderland - Akamai Technologies, Inc


11:15-11:30
Myths Vendors Tell - Real Story Group


11:35-11:50

Refreshments & Expo Hall Time

11:50-12:30
Solutions

How Real-Time Decisioning Delivers Great Customer Journeys

Kitewheel

Discover MarTech Theater
11:50-12:05
Proving Social Marketing ROI - Hootsuite


12:10-12:25
Enabling Agility and Efficiency Through Marketing Data Re-Architecture - Ancestry


12:30-2:00
Solutions
12:45 - 1:15
Machine-Learn, Not Machine-Burn: How to De-risk Your Path to Better Marketing

Zeta Global

1:25 - 1:55
Are You Pushing Products, or Connecting Conversations? The Five Principles of an Always-On Customer Experience

Pegasystems

Discover MarTech Theater
1:00-1:15
How to Unlock the ABM Black Box (Personalization is the Key) - Elevated Third


1:20-1:35
The Missing Link: Why Your Martech Stack Needs Project Management Software - Teamwork


1:40-1:55
Scale Content Creation with DAM: How a high-growth music company creates more assets, more often with Bynder


2:00-2:40
Marketing & Leadership
5 Ways to Improve Your Drip and Nurture Campaigns to Increase the Flow
Correy Honza - Healthgrades 
Todd McMurtrey - Healthgrades 
Data & Analytics
Using Scenario Analysis to Improve Your Customer Experience
Laura Patterson - VisionEdge Marketing 
Technology & Operations
Avoiding Random Acts of Martech: Creating a Process for Acquiring New Marketing Technology
Anita Brearton - CabinetM 
Stacy Falkman - 6Sense, Inc.  
John Jagelsky - Sovos 
Steve Petersen - Western Governors University 
Solutions

How the Hottest Retail IPO this year, Revolve, Creates Innovative Customer Journeys

Cordial

2:40-3:10

Refreshments & Expo Hall Time

3:10-3:50
Marketing & Leadership
Outside-In, CX-Led Architectures to Drive Digital Transformations
Henry Hernandez-Reveron - AKQA 
Data & Analytics
Don't Be Evil: A Framework for Lean Surveillance Marketing
Duane Schulz - Schulz Advisors LLC 
Technology & Operations
Migration Machine: How to Integrate Martech in a Fast-Moving M&A Environment
Patrick Slavin - PTC 
3:50-4:00

Break

4:00-4:40

CLOSING KEYNOTE:

Video Preview Inside!

Disrupting Disruption
Mitch Joel - Six Pixels Group