OCTOBER 6-8, 2020 | HYNES CONVENTION CENTER | BOSTON, MA

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Building a Badass Marketing Team with Talent Optimization | A MarTech® Workshop

Monday, September 16, 2019 @ the Hynes Convention Center

Great marketing results start with a great marketing team. How do you know that the team you have in place is capable of achieving optimal results? Many leaders struggle to map their people strategy to their marketing strategy. As a result, they lose talent or suffer the underperformance of marketers who are mismatched to their jobs.

Attend this workshop to learn a Talent Design & Optimization framework so you can strategically design your team, align team members to your culture and goals, hire purposefully, and manage the team smartly as your business grows.

This workshop will cover:

  • A Talent Design & Optimization playbook

  • Your personalized Behavioral Assessment and Manager Development Chart

  • Behavioral assessments for a cross-section of martech professionals

  • Guides for shaping job descriptions and recruiting processes that attract the marketers you need


Two Ways To Attend

Register today to ensure your spot. Seating is limited.

Here are the different ways you can attend:

On-Site
Sept 16
All Access + Workshop$2,895
On-Site
Sept 16
Workshop Only$939

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available. Don’t delay, book yours now!


Erica Seidel

About Erica Seidel

Erica Seidel runs The Connective Good, a retained executive recruiting practice that helps companies land leaders in martech, marketing, digital strategy, marketing analytics, and market research. She also pens a blog called 'Practical Tips on Recruiting Great Analytical Marketing Talent' at www.theconnectivegood.com. Previously, she ran Forrester Research's global advisory businesses for CMOs and digital marketing leaders of Fortune 500 companies, achieving 600% growth and radical improvement in client retention.

She also has significant experience in new product development and user experience, with companies such as Sony, IBM, Pitney Bowes, and Sun Microsystems (now Oracle).

Erica has an MBA in Marketing from the Wharton School of the University of Pennsylvania and a BA in International Relations from Brown University.

Drew Fortin

About Drew Fortin

Drew Fortin has over 15 years of general management, marketing, and sales experience. He's currently Vice President of Sales & Marketing at The Predictive Index (PI) where he joined shortly after the company changed owners in 2015. Drew adopted a team of two and now leads a Sales & Marketing unit that is twenty-two strong and growing. All key metrics - traffic, leads, conversions, and ACV - have grown by multiples under his leadership. Prior to PI, Drew spent over a decade focused on selling and marketing products, services, and software to businesses big and small.

Drew's built a versatile skill-set including business strategy, customer acquisition/retention, management, operations, and team leadership. He's worked primarily in B2B across e-commerce (Staples.com), HR technology/SaaS (PI), marketing technology/SaaS (HubSpot, Compete), and local media and advertising services (PennySaver USA Publishing). Drew holds an MBA from the Isenberg School of Management at the University of Massachusetts at Amherst and a BA in Music Business Management from Berklee College of Music. Drew's passion for managing and leading others aligns perfectly with PI's science-based approach to hiring the best and keeping them inspired and engaged. Read some of Drew's own management and leadership advice on LinkedIn. Connect with him on LinkedIn and Twitter.