SEPT 16-18, 2019 | HYNES CONVENTION CENTER | BOSTON, MA

Time

Monday, September 16

1:00-5:00 The Right Way to Buy Marketing Technology Using CDP to Make the Most of Your Customer Data Agile Marketing Advantage Creating Connected Experiences
Building a Badass Marketing Team with Talent Optimization Optimizing SEO Operations for Marketing Leaders A Marketer’s Guide To Attribution Analysis Your Lifeboat For The Coming Data Privacy Storm
4:15-5:00
5:00-7:00

Time

Tuesday, September 17

7:00-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: Workfront

Workfront

9:00-10:15

MAIN STAGE KEYNOTES:

Platforming Marketing: Marketing Operations as an Organizational Platform
Scott Brinker - chiefmartec.com 
10:15-10:55

Refreshments & Expo Hall Opens

Solutions


Magnolia

Magnolia

Discover MarTech Theater
10:20-10:35
Digitally Transforming CX - Meeting clients at THEIR Moment of Need - Pitney Bowes


10:40-10:55
VanillaSoft


10:55-11:35
Marketing & Leadership
Thriving in the Age of Data Privacy Regulations
Kristina Podnar - The Power of Digital Policy 
Data & Analytics
Applying Data Science and Analytics in Marketing
Patty Spiller - Livongo 
Technology & Operations
A Strategic Approach to Creating a Healthy Martech Ecosystem
Eric Olson - Quick Base 
Solutions

Aprimo

Aprimo

11:35-11:50

Refreshments & Expo Hall Time

11:50-12:30
Marketing & Leadership
Martech Leaders Hit the C-Suite: How to Convey Value of Tech While Rising Above Tactics
Perry Hewitt - Colechurch Consulting 
Data & Analytics
Enabling Agility and Efficiency Through Marketing Data Re-Architecture
Lindsay Chastain - Ancestry 
Jonathan Roman - Ancestry 
Technology & Operations
Marketing Enablement: Building Capabilities and Igniting Marketing's Potential
Mary Blanks - Red Hat 
Fran Sapir - Red Hat 
Solutions

Pantheon

Pantheon

12:30-2:00

Lunch & Expo Hall Time


Lunch Presentation: IBM

IBM


Lunch Presentation: Blueconic

Blueconic

Solutions
12:45-1:15
Crownpeak

Crownpeak

1:25 - 1:55
Allocadia

Allocadia

Discover MarTech Theater
1:40-1:55
The Next Generation of Social Media Monitoring: Introducing Automated Trend Detection & Insights - Synthesio


2:00-2:40
Marketing & Leadership
Building a Marketing Technology & Operations Team That Soars
Dave Hsu - SAP Concur 
Erica Seidel - The Connective Good 
Data & Analytics
Making the Leap to Multi-Touch Marketing Attribution
Adam Kirby - Mediacurrent 
Technology & Operations
Securing Your Martech Stack: Partnering with IT and Enterprise Security
Jorge Garcia - Akamai Technologies, Inc. 
Solutions

Acquia

Acquia

2:40-3:10

Refreshments & Expo Hall Time

Discover MarTech Theater
2:30-2:45
Workfront


2:50-3:05
AB Tasty


3:10-3:50
Marketing & Leadership
An SEO Framework for Marketing Operations & Technology Leadership
Jessica Bowman - Owner, SEO In-house 
Data & Analytics
How Credible Are Those Numbers, Really?
Amos Budde - Civis Analytics 
Technology & Operations
From Wild West to Business Best: Tales of a New Martech Team
Emily Cnossen - SAP Concur 
Shannon Renz - SAP Concur 
Solutions

The Truth About Personalization: Using a CDP to personalize marketing on the channels that really matter

Arm Treasure Data

3:50-4:20

Refreshments & Expo Hall Time

Discover MarTech Theater
4:00-4:15
VWO


4:20-5:00

AFTERNOON PIONEERS KEYNOTE:

The Disruption Mindset: Why Some Organizations Transform While Others Fail
Charlene Li - Altimeter, a Prophet Company 
Solutions

Element Solutions

Element Solutions

5:00-6:00
Solutions
Discover MarTech Theater

Time

Wednesday, September 18

7:30-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: Onetrust

OneTrust

9:00-10:15

MAIN STAGE KEYNOTES:

From CMO to CEO: The Journey and Lessons Learned
Mike Volpe - Lola.com 
Orchestration Beats Sophistication in Marketing & Martech
Cesar Brea - Bain & Company 
10:15-10:55

Refreshments & Expo Hall Time

Solutions

Infor

Infor

10:55-11:35
Marketing & Leadership
How to Organize and Coach Outstanding Marketing Operations Teams
Kimi Corrigan - Duo Security at Cisco 
Data & Analytics
5 Practical, Real-World Applications of AI in Marketing
Christopher Penn - Trust Insights 
Technology & Operations
Putting the Customer in Custom Objects
Justin Sharaf - LogMeIn 
Solutions

Tealium

Tealium

11:35-11:50

Refreshments & Expo Hall Time

11:50-12:30
Marketing & Leadership
Marketing & Leadership - TBA
Data & Analytics
Practical Lead Scoring in Google Analytics and Data Studio
Ruth Burr Reedy - UpBuild, LLC 
Technology & Operations
Your Personalization is Dead Without the Right Stack Taxonomy
Dan McGaw - Effin Amazing 
Solutions

Kitewheel

Kitewheel

12:30-2:00

Lunch Presentation: Lytics

Lytics


Lunch Presentation: Mailchimp

Mailchimp

Solutions
12:45 - 1:15
Zeta Global

Zeta Global

1:25 - 1:55
Pegasystems

Pegasystems

2:00-2:40
Marketing & Leadership
5 Ways to Improve Your Drip and Nurture Campaigns to Increase the Flow
Correy Honza - Healthgrades 
Todd McMurtrey - Healthgrades 
Data & Analytics
Using Scenario Analysis to Improve Your Customer Experience
Laura Patterson - VisionEdge Marketing 
Technology & Operations
Avoiding Random Acts of Martech: Creating a Process for Acquiring New Marketing Technology
Anita Brearton - CabinetM 
Stacy Falkman - Paychex 
John Jagelsky - Sovos 
Steve Petersen - Western Governors University 
Solutions
2:40-3:10

Refreshments & Expo Hall Time

3:10-3:50
Marketing & Leadership
Outside-In, CX-Led Architectures to Drive Digital Transformations
Henry Hernandez-Reveron - AKQA 
Data & Analytics
Don't Be Evil: A Framework for Lean Surveillance Marketing
Duane Schulz - Schulz Advisor 
Technology & Operations
Migration Machine: How to Integrate Martech in a Fast-Moving M&A Environment
Patrick Slavin - PTC 
3:50-4:00

Break

4:00-4:40

CLOSING KEYNOTE:

Disrupting Disruption
Mitch Joel - Six Pixels Group 

MarTech® Agenda Preview

Agenda Preview