SEPTEMBER 16-18, 2019 | HYNES CONVENTION CENTER | BOSTON, MA

The MarTech® Agenda

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Want to know what to expect at MarTech? Check out the agenda from our San Jose show.


Time

Monday, October 1

1:00-5:00
4:45-5:30
5:30-7:00

Opening Reception & Expo Hall Grand Opening


Featuring Sarah Cooper: 10 Tricks to Appear Smart in Meetings and more... starting at 6:15pm

Sponsored by

   

Time

Tuesday, October 2

7:00-9:00

Breakfast & Registration

8:15-8:45
Breakfast Keynote: Achieving Operational Efficiency. Getting Your Tech Stack and Process Right

Clifford Stevens - Liberty Mutual Insurance
Heidi Melin - Workfront
Workfront

9:00-10:30

MAIN STAGE KEYNOTES:

Martech in 2019: The New, New Rules of Marketing

Scott Brinker - chiefmartec.com  
Developing a Martech Strategy that Serves Your Customers & Business

Monique Bonner - Akamai  
The Inevitable Convergence of Marketing & Sales Technology

Shiva Mirhosseini - Aetna  
Robotic Process Automation
(RPA): What A Marketer Needs To Know

Neeti Mehta - Automation Anywhere  
10:30-11:15

Refreshments & Expo Hall Time

Discover MarTech Theater
10:35-11:00
The Right Way to Buy Marketing Technology - Real Story Group



11:00-11:15
Digitally Transforming Engagement to Meet Clients at THEIR Moment of Need - Pitney Bowes


11:15-12:00
Marketing
CX Appeal: Elevating from Marketing Ops to CX Ops
Gerry Murray - IDC

Technology
CDP Cures Baldness: Getting Past the Hype about Customer Data Platforms
David Raab - Raab & Associates

Management
Product Management in Martech and How Marketing and Technology Can Work Even Better Together
Pamela Della Motta - The New York Times

Kristian Kristensen - The New York Times

Solutions
How CVS Health is Using its Martech Stack to Achieve Digital Transformation

Aprimo

Noon-1:30
Lunch Presentation: AI-Powered Marketing - A Primer

IBM

Lunch Presentation: How Yamaha Connects Directly With Their Customers Through "Sharing Passion And Performance"

Lytics

Discover MarTech Theater
12:30-12:55
Visualize Your Martech Stack - Real Story Group



1:00-1:15
Scaled Localization: How a National Brand Drives Local Success in Hundreds of Locations While Maintaining Central Control - Netsertive



1:15-1:30
Delivering Marketing Transparency, Speed and Growth for Ticketmaster - Datorama


1:30-2:15
Marketing
9 Key Insights from Gartner's Marketing Technology Survey to Help You Prepare for 2019 and Beyond
Bryan Yeager - Gartner

Technology
Everything a Marketer Should Know About SalesTech (But Was Afraid to Ask)
Nancy Nardin - Smart Selling Tools & Vendor Neutral

Management
Building (and Finding) a Marketing Technology Team
Justin Sharaf - LogMeIn

Solutions
LeanData Customer's Case Study: Financial Force

LeanData Inc.

2:15-2:30

Break

2:30-3:15
Marketing
Marketing in the Age of the Connected Customer
Vala Afshar - Salesforce

Technology
Insights from Inside the Marketing Stack
Anita Brearton - CabinetM

Maya Gumennik - SmarterTravel, a TripAdvisor Company

Bob Petrillo - Dell

Management
Solving Human Problems: A Case for Martech + Design Thinking
Kirk Johnson - Lenati

Solutions
Quality Over Quantity: How EnterpriseDB Executes An Account Based Revenue Model

PathFactory

3:15-4:00

Refreshments & Expo Hall Time

Discover MarTech Theater
3:00-3:25
Get the Right Vendor Short List - Real Story Group



3:30-3:45
Three Paths to ROI: Learn How Box, Pluralsight And Hitachi Achieved Marketing Performance Success - Allocadia



3:45-4:00
Data vs Goliath: Customer Data Strategies to Disrupt the Disruptors - Treasure Data


4:00-4:45

Afternoon Keynote:


Create Your Own Career

Sarah Cooper - The Cooper Review  
Solutions
What is Future-Ready Data?

Tealium

Discover MarTech Theater
4:30-4:55
Myths Vendors Tell - Real Story Group


4:45-6:00
Discover MarTech Theater
5:00-5:15
How Analytically Charged Marketing Drives Better CX - SAS Institute, Inc.



5:15- 5:30
Change The Way Your Organization Works - Workfront



Time

Wednesday, October 3

7:30-9:00

Breakfast & Registration

8:15-8:45 Breakfast Keynote: How Marketers Tackle Consent and Preference Management for GDPR, California Consumer Privacy Act and Global Privacy Laws

Jaymin Desai - OneTrust
OneTrust

9:00-10:30

MAIN STAGE KEYNOTES:

How AI Will Let Us Be Marketers Again

Michael Trapani - IBM  
Where Does Creativity Fit in a Data-Driven World?

Michael Tidmarsh - Ogilvy Worldwide  
How GDPR, Privacy, Identity, and Blockchain Are Shaping the Next Wave in Martech Evolution

Andrew Frank - Gartner  
The Emergence of Crypto-Native Martech: Tools of the Future, Already Here Today

Jeremy Epstein - Never Stop Marketing  
Solutions
9:00-9:30
AI in Marketing: It's Not Just for Analytics Anymore

Metadata


10:00-10:30
The Future of Martech: Clouds, AI, Connectivity, and Organizational Issues

Merkle

10:30-11:15

Refreshments & Expo Hall Time

Discover MarTech Theater
10:35-11:00
The Right Way To Buy Marketing Technology - Real Story Group



11:00-11:15
Technical, Mobile, Data: The Nuts And Bolts Of Advanced Technology And What To Do With It - SEMrush


11:15-12:00
Marketing
Marketing Transformation: Lessons from Retail Giants
Eric Rotkow - Zee Jay Digital

Kelley Troia - Whole Foods

Technology
Untangling Your Martech Stack
Michelle Voorhies - Ashley Furniture

Management
The Rise of the Strategic Marketing Operations Function
Debbie Qaqish - The Pedowitz Group

Solutions
How Pegasystems, Eastern Bank & Commonwealth of MA Are Tackling the Big Ideas in Digital

Acquia

Noon-1:30
Lunch Presentation: Behind the Buzzword of Digital Transformation: What it Really Takes in Talent & Technology

Blueconic

Lunch Presentation: More Data, Less Hype: How Real-Time Analytics Brings Customer Experiences to Life

SAS Institute Inc.

Discover MarTech Theater
12:30-12:55
Visualize Your Martech Stack - Real Story Group



1:00-1:15
Plan and Track: Ensuring Campaign Success - YouGov



1:15-1:30
Capitalizing on your Customer Intelligence to Deliver Superior Marketing Return - NGData


1:30-2:15
Marketing
Breaking Down Data Silos to Increase Sales: The Data Strategy of the NBA's Utah Jazz
Jared Geurts - LHM Sports and Entertainment

Technology
How IT and Marketing Can Use Microservices to Peacefully Co-exist and Serve the Needs of Customers
Kelly Goetsch - commercetools

Management
Staying Ahead of the Curve: How to Build a Martech Roadmap Your Organization Can Rally Around
Michael Lukich - Booz Allen Hamilton

Solutions
From Lame to Fame: A Modern Marketing Transformation Story

Infor

2:15-2:45

Refreshments & Expo Hall Time
(Expo Hall closes at 3:00PM)

Discover MarTech Theater
2:15-2:30
Get The Right Vendor Short List - Real Story Group



2:30-2:45
The Day Marketing Held Sales Accountable - VanillaSoft


2:45-3:30
Marketing
How Autodesk Increased Sales with an AI-Powered Chatbot
Siara Nazir - Autodesk

Technology
An Algorithmic Approach to Promotion Campaigns
Ilya Katsov - Grid Dynamics

Management
Building Marketing Leaders of the Future
Joy Howard - Sonos

Kieran Luke - General Assembly

Geoffrey Sanders - Casper

Solutions
Conquering Your Content Management Challenges To Better Engage Today's Customers

Magnolia

3:30-3:45

Break

3:45-4:45

Closing Keynote:

Just Evil Enough: Hacking Markets in the Attention Economy

Alistair Croll - Lean Analytics  
Solutions
Jaguar Land Rover: Lessons Learned on the Road to "One Source of Truth"

Censhare