OCTOBER 1-3, 2018 | HYNES CONVENTION CENTER | BOSTON, MA

The MarTech® Agenda

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Want to know what to expect at MarTech? Check out the agenda from our San Jose show.


Time

Monday, October 1

1:00-5:00
4:45-5:30
5:30-7:00

Opening Reception & Expo Hall Grand Opening


Featuring Sarah Cooper: 10 Tricks to Appear Smart in Meetings and more... starting at 6:15pm

Sponsored by

   

Time

Tuesday, October 2

7:00-9:00

Breakfast & Registration

8:15-8:45
Breakfast Keynote: Achieving Operational Efficiency. Getting Your Tech Stack and Process Right
Workfront

9:00-10:30

MAIN STAGE KEYNOTES:

Martech in 2019: The New, New Rules of Marketing
Scott Brinker - chiefmartec.com  


Developing a Martech Strategy that Serves Your Customers & Business
Monique Bonner - Akamai  


The Inevitable Convergence of Marketing & Sales Technology
Shiva Mirhosseini - Aetna  


Robotic Process Automation
(RPA): What A Marketer Needs To Know
Neeti Mehta - Automation Anywhere  


10:30-11:15

Refreshments & Expo Hall Time

Discover MarTech Theater

10:35-11:00
The Right Way to Buy Marketing Technology - Real Story Group



11:00-11:15
Digitally Transforming Engagement to Meet Clients at THEIR Moment of Need - Pitney Bowes

11:15-12:00
Marketing
CX Appeal: Elevating from Marketing Ops to CX Ops

Technology
CDP Cures Baldness: Getting Past the Hype about Customer Data Platforms

Management
Product Management in Martech and How Marketing and Technology Can Work Even Better Together

Solutions
How CVS Health is Using its Martech Stack to Achieve Digital Transformation
Aprimo

Noon-1:30
Lunch Presentation: AI-Powered Marketing - A Primer
IBM

Lunch Presentation: How Yamaha Connects Directly With Their Customers Through "Sharing Passion And Performance"
Lytics

Discover MarTech Theater

12:30-12:55
Visualize Your Martech Stack - Real Story Group



1:00-1:15
Scaled Localization: How a National Brand Drives Local Success in Hundreds of Locations While Maintaining Central Control - Netsertive



1:15-1:30
Delivering Marketing Transparency, Speed and Growth for Ticketmaster - Datorama

1:30-2:15
Marketing
9 Key Insights from Gartner's Marketing Technology Survey to Help You Prepare for 2019 and Beyond

Technology
Everything a Marketer Should Know About SalesTech (But Was Afraid to Ask)

Management
Building (and Finding) a Marketing Technology Team

Solutions
Solving the Sales and Marketing Alignment Challenge: Financial Force and LeanData
LeanData Inc.

2:15-2:30

Break

2:30-3:15
Marketing
Using Martech to Deliver Rapid Growth at Scale

Technology
Insights from Inside the Marketing Stack

Management
Solving Human Problems: A Case for Martech + Design Thinking

Solutions
Quality Over Quantity: How EnterpriseDB Executes An Account Based Revenue Model
PathFactory

3:15-4:00

Refreshments & Expo Hall Time

Discover MarTech Theater

3:00-3:25
Get the Right Vendor Short List - Real Story Group



3:30-3:45
Three Paths to ROI: Learn how Box, Hortonworks and Hitachi Achieved Marketing Performance Success - Allocadia



3:45-4:00
Data vs Goliath: Customer Data Strategies to Disrupt the Disruptors - Treasure Data

4:00-4:45

Afternoon Keynote:


Create Your Own Career
Sarah Cooper - The Cooper Review  


Solutions
What is Future-Ready Data?
Tealium

Discover MarTech Theater

4:30-4:55
Myths Vendors Tell - Real Story Group

4:45-6:00
Discover MarTech Theater

5:00-5:15
How Analytically Charged Marketing Drives Better CX - SAS Institute, Inc.



5:15- 5:30
Change The Way Your Organization Works - Workfront


Time

Wednesday, October 3

7:30-9:00

Breakfast & Registration

8:15-8:45 Breakfast Keynote: How Marketers Tackle Consent and Preference Management for GDPR, California Consumer Privacy Act and Global Privacy Laws
OneTrust

9:00-10:30

MAIN STAGE KEYNOTES:

How AI Will Let Us Be Marketers Again
Michael Trapani - IBM  


Where Does Creativity Fit in a Data-Driven World?
Michael Tidmarsh - Ogilvy Worldwide  


How GDPR, Privacy, Identity, and Blockchain Are Shaping the Next Wave in Martech Evolution
Andrew Frank - Gartner  


The Emergence of Crypto-Native Martech: Tools of the Future, Already Here Today
Jeremy Epstein - Never Stop Marketing  


Solutions
9:00-9:30
AI in Marketing: It's Not Just for Analytics Anymore
Metadata


10:00-10:30
The Future of Martech: Clouds, AI, Connectivity, and Organizational Issues
Merkle

10:30-11:15

Refreshments & Expo Hall Time

Discover MarTech Theater

10:35-11:00
The Right Way To Buy Marketing Technology - Real Story Group



11:00-11:15
Technical, Mobile, Data: The Nuts And Bolts Of Advanced Technology And What To Do With It - SEMrush

11:15-12:00
Marketing
Marketing Transformation: Lessons from Retail Giants

Technology
Untangling Your Martech Stack

Management
The Rise of the Strategic Marketing Operations Function

Solutions
How Pegasystems, Eastern Bank & Commonwealth of MA Are Tackling the Big Ideas in Digital
Acquia

Noon-1:30
Lunch Presentation: Behind the Buzzword of Digital Transformation: What it Really Takes in Talent & Technology
Blueconic

Lunch Presentation: More Data, Less Hype: How Real-Time Analytics Brings Customer Experiences to Life
SAS Institute Inc.

Discover MarTech Theater

12:30-12:55
Visualize Your Martech Stack - Real Story Group



1:00-1:15
Plan and Track: Ensuring Campaign Success - YouGov



1:15-1:30
Capitalizing on your Customer Intelligence to Deliver Superior Marketing Return - NGData

1:30-2:15
Marketing
Breaking Down Data Silos to Increase Sales: The Data Strategy of the NBA's Utah Jazz

Technology
How IT and Marketing Can Use Microservices to Peacefully Co-exist and Serve the Needs of Customers

Management
Staying Ahead of the Curve: How to Build a Martech Roadmap Your Organization Can Rally Around

Solutions
From Lame to Fame: A Modern Marketing Transformation Story
Infor

2:15-2:45

Refreshments & Expo Hall Time
(Expo Hall closes at 3:00PM)

Discover MarTech Theater

2:15-2:30
Get The Right Vendor Short List - Real Story Group



2:30-2:45
The Day Marketing Held Sales Accountable - VanillaSoft

2:45-3:30
Marketing
How Autodesk Increased Sales with an AI-Powered Chatbot

Technology
An Algorithmic Approach to Promotion Campaigns

Management
Building Marketing Leaders of the Future

Solutions
Conquering Your Content Management Challenges To Better Engage Today's Customers
Magnolia

3:30-3:45

Break

3:45-4:45

Closing Keynote:

Just Evil Enough: Hacking Markets in the Attention Economy
Alistair Croll - Lean Analytics  


Solutions
Lessons Learned on the Road to "One Source of Truth"
Censhare