OCTOBER 1-3, 2018 | HYNES CONVENTION CENTER | BOSTON, MA

The MarTech® Agenda

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Want to know what to expect at MarTech? Check out the agenda from our San Jose show.


Time

Monday, October 1

1:00-5:00
4:45-5:30
5:30-7:00

Opening Reception & Expo Hall Grand Opening


Time

Tuesday, October 2

7:00-9:00

Breakfast & Registration

8:15-8:45
Breakfast Keynote: Workfront
Workfront

9:00-10:30

MAIN STAGE KEYNOTES:

Martech in 2019: The New, New Rules of Marketing (Scott Brinker) 

Developing a Martech Strategy that Serves Your Customers & Business (Monique Bonner) 

The Inevitable Convergence of Marketing & Sales Technology (Shiva Mirhosseini) 

10:30-11:15

Refreshments & Expo Hall Time

Discover MarTech Theater

10:35-11:00
The Right Way to Buy Marketing Technology

11:15-12:00
Marketing
CX Appeal: Elevating from Marketing Ops to CX Ops

Technology
CDP Cures Baldness: Getting Past the Hype about Customer Data Platforms

Management
Product Management in Martech and How Marketing and Technology Can Work Even Better Together

Solutions
Aprimo
Aprimo

Noon-1:30
Lunch Presentation: IBM
IBM

Lunch Presentation: Lytics
Lytics

Discover MarTech Theater

12:30-12:55
Visualize Your Martech Stack

1:30-2:15
Marketing
9 Key Insights from Gartner's Marketing Technology Survey to Help You Prepare for 2019 and Beyond

Technology
Everything a Marketer Should Know About SalesTech (But Was Afraid to Ask)

Management
Building (and Finding) a Marketing Technology Team

Solutions
LeanData Inc.
LeanData Inc.

2:15-2:30

Break

2:30-3:15
Marketing
Using Martech to Deliver Rapid Growth at Scale

Technology
Insights from Inside the Marketing Stack

Management
Solutions
PathFactory
PathFactory

3:15-4:00

Refreshments & Expo Hall Time

Discover MarTech Theater

3:00-3:25
Get the Right Vendor Short List

4:00-4:45

Afternoon Keynote:


Create Your Own Career (Sarah Cooper) 

Solutions
Tealium
Tealium

Discover MarTech Theater

4:30-4:55
Myths Vendors Tell

4:45-6:00

Expo Hall Reception


Time

Wednesday, October 3

7:30-9:00

Breakfast & Registration

8:15-8:45 Breakfast Keynote: OneTrust
OneTrust

9:00-10:30

MAIN STAGE KEYNOTES:

How GDPR, Privacy, Identity, and Blockchain Are Shaping the Next Wave in Martech Evolution (Andrew Frank) 

Solutions
MetaData
Metadata


Merkle
Merkle

10:30-11:15

Refreshments & Expo Hall Time

Discover MarTech Theater

10:35-11:00
The Right Way To Buy Marketing Technology

11:15-12:00
Marketing
TBA

Technology
Untangling Your Martech Stack

Management
The Rise of the Strategic Marketing Operations Function

Solutions
Acquia
Acquia

Noon-1:30
Lunch Presentation: BlueConic
Blueconic

Lunch Presentation: TBA

Discover MarTech Theater

12:30-12:55
Visualize Your MarTech Stack

1:30-2:15
Marketing
Breaking Down Data Silos to Increase Sales: The Data Strategy of the NBA's Utah Jazz

Technology
How IT and Marketing Can Use Microservices to Peacefully Co-exist and Serve the Needs of Customers

Management
Staying Ahead of the Curve: How to Build a Martech Roadmap Your Organization Can Rally Around

Solutions
Infor
Infor

2:15-2:45

Refreshments & Expo Hall Time
(Expo Hall closes at 3:00PM)

Discover MarTech Theater

2:15-2:30
Get The Right Vendor Short List

2:45-3:30
Marketing
How Autodesk Increased Sales with an AI-Powered Chatbot

Technology
An Algorithmic Approach to Promotion Campaigns

Management
Building Marketing Leaders of the Future

Solutions
Mangolia
Magnolia

3:30-3:45

Break

3:45-4:45

Closing Keynote:

Just Evil Enough: Hacking Markets in the Attention Economy (Alistair Croll) 

Solutions
Censhare
Censhare