SEPT 16-18, 2019 | HYNES CONVENTION CENTER | BOSTON, MA

Time

Monday, September 16

1:00-5:00 The Right Way to Buy Marketing Technology Using CDP to Make the Most of Your Customer Data Agile Marketing Advantage Creating Connected Experiences
Building a Badass Marketing Team with Talent Optimization Optimizing SEO Operations for Marketing Leaders A Marketer's Guide To Attribution Analysis Data Privacy: A Compliance Framework for Every Regulation & Marketing Success
4:15-5:00
5:00-7:00
Discover MarTech Theater
5:15-5:30
Marketing to the Managed Inbox: Deliverability meets Optimization - MarTech Today


5:40-5:55
Outgage


5:55-6:10
How a CDP Can Solve Common Business Issues For Multi-Channel Marketers - BlueVenn


6:15-6:30
Airtable


6:35-6:50
The New Omni-Channel Stack - Real Story Group



Time

Tuesday, September 17

7:00-9:00

Breakfast & Registration

8:15-8:45

3 Ways Comerica Bank Uses a Marketing System of Record to Get More Done

Workfront

9:00-10:15

MAIN STAGE KEYNOTES:

Platforming Marketing: Marketing Operations as an Organizational Platform
Scott Brinker - chiefmartec.com 
Agile Is Marketing
Matt LeMay - Agile For Everybody 
10:15-10:55

Refreshments & Expo Hall Opens

Solutions


Accelerating Speed-to-Market: Real-World Lessons on Getting Great Content to Your Audience Faster

Magnolia

Discover MarTech Theater
10:20-10:35
Critical Channels of Choice — Meeting Clients at THEIR Moment of Need - Pitney Bowes


10:40-10:55
What Buyers Want (And Will Never Tell You) - VanillaSoft


10:55-11:35
Marketing & Leadership
Thriving in the Age of Data Privacy Regulations
Kristina Podnar - The Power of Digital Policy 
Data & Analytics
Applying Data Science and Analytics in Marketing
Patty Spiller - Livongo 
Technology & Operations
A Strategic Approach to Creating a Healthy Martech Ecosystem
Eric Olson - Quick Base 
Solutions

Metrics, Metrics, Metrics: The Ins & Outs Of Content Effectiveness

Aprimo

Discover MarTech Theater
11:00-11:15
The Future of Paid Search - Search Engine Land


11:20-11:35
How eBay Grew An Active Grassroots Advocacy Community Using Martech - REQ


11:35-11:50

Refreshments & Expo Hall Time

11:50-12:30
Marketing & Leadership
Martech Leaders Hit the C-Suite: How to Convey Value of Tech While Rising Above Tactics
Perry Hewitt - Colechurch Consulting 
Data & Analytics
Enabling Agility and Efficiency Through Marketing Data Re-Architecture
Jonathan Roman - Ancestry 
Technology & Operations
Marketing Enablement: Building Capabilities and Igniting Marketing's Potential
Mary Blanks - Red Hat 
Fran Sapir - Red Hat 
Solutions

How to Leverage Your Web Team to Drive Agile Marketing Transformation

Pantheon

Discover MarTech Theater
11:50-12:05
Clarifying The Murky Waters Of Attribution - Ai Media Group


12:10-12:25
Integrating Data Scientists Into Your Marketing Team - Civis Analytics


12:30-2:00

Lunch & Expo Hall Time


Lunch Presentation: Acoustic

Acoustic


Lunch Presentation: Evolving from Personalization to Individualized Marketing: Success Stories with a CDP

Blueconic

Solutions
12:45-1:15
Personalization in the Age of Privacy

Crownpeak

1:25 - 1:55
Pain before Tech: How Land O'Lakes Approaches their Martech Stack

Allocadia

Discover MarTech Theater
12:40-12:55
The Right Way to Buy Marketing Technology - Real Story Group


1:00-1:15
Better together: How Salt River Project supercharges productivity with DAM and creative collaboration software - OpenText


1:20-1:35
How Miami-Dade County puts customers' digital experiences first - OpenText


1:40-1:55
The Next Generation of Social Media Monitoring: Introducing Automated Trend Detection & Insights - Synthesio


2:00-2:40
Marketing & Leadership
Building a Marketing Technology & Operations Team That Soars
Dave Hsu - SAP Concur 
Erica Seidel - The Connective Good 
Data & Analytics
Making the Leap to Multi-Touch Marketing Attribution
Adam Kirby - Mediacurrent 
Technology & Operations
Securing Your Martech Stack: Partnering with IT and Enterprise Security
Jorge Garcia - Akamai Technologies, Inc. 
Solutions

On the Frontlines of Digital: How to Get Customers to Love Your Brand

Acquia

Discover MarTech Theater
2:00-2:25
Marketing to the Managed Inbox: Deliverability meets Optimization - MarTech Today


2:40-3:10

Refreshments & Expo Hall Time

Discover MarTech Theater
2:30-2:45
3 Real-World Examples of More Effective Marketing - Workfront


2:50-3:05
A Picture is Worth a Thousand Clicks: Optimizing Your Product Images to Boost Conversions - AB Tasty


3:10-3:50
Marketing & Leadership
An SEO Framework for Marketing Operations & Technology Leadership
Jessica Bowman - Owner, SEO In-house 
Data & Analytics
Practical Lead Scoring in Google Analytics and Data Studio
Ruth Burr Reedy - UpBuild, LLC 
Technology & Operations
From Wild West to Business Best: Tales of a New Martech Team
Emily Cnossen - SAP Concur 
Dave Hsu - SAP Concur 
Solutions

The Truth About Personalization: Using a CDP to personalize marketing on the channels that really matter

Arm Treasure Data

Discover MarTech Theater
3:10-3:25
The Database Diet: Breaking Up With Bad Contacts - Lexia Learning (a Rosetta Stone company)


3:30-3:45
What's Next for Customer Data Platforms? - Raab Associates, Inc.


3:50-4:20

Refreshments & Expo Hall Time

Discover MarTech Theater
4:00-4:15
VWO


4:20-5:00

AFTERNOON KEYNOTE:

Video Preview Inside!

The Disruption Mindset: Why Some Organizations Transform While Others Fail
Charlene Li - Altimeter, a Prophet Company 
Solutions

How DestinationXL is using Data & AI to transform its retail business

Element Solutions

Discover MarTech Theater
4:20-4:35
How The New York Times Running Agile MarTechTeams & Our Foray Into Agile Budgeting - The New York Times


4:40-4:55
The New Omni-Channel Stack - Real Story Group


5:00-6:00
Solutions

Architecting a Future-Proof Martech Stack: A Chief Growth Officer's Guide to Filling in the Missing Pieces

Blueshift

Discover MarTech Theater
5:00-5:15
Validity


5:20-5:35
Airtable



Time

Wednesday, September 18

7:30-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: "Do Not Sell": Comparing and Tackling CCPA and Nevada Requirements

Stephanie Hanson - OneTrust PreferenceChoice
OneTrust

9:00-10:15

MAIN STAGE KEYNOTES:

From CMO to CEO: The Journey and Lessons Learned
Mike Volpe - Lola.com 
Orchestration Beats Sophistication in Marketing & Martech
Cesar Brea - Bain & Company 
10:15-10:55

Refreshments & Expo Hall Time

Solutions

Promise vs Reality in Marketing Technology

Infor

Discover MarTech Theater
10:15-10:30
Exclusive Concepts


10:35-10:50
Self-Learning: The Next Wave of AI - Zylotech


10:55-11:35
Marketing & Leadership
How to Organize and Coach Outstanding Marketing Operations Teams
Kimi Corrigan - Duo Security at Cisco 
Data & Analytics
5 Practical, Real-World Applications of AI in Marketing
Christopher Penn - Trust Insights 
Technology & Operations
Putting the Customer in Custom Objects
Justin Sharaf - LogMeIn 
Solutions

CDPs: Choosing the Right Type for Your Customer Data Strategy

Tealium

Discover MarTech Theater
10:55-11:10
Your Data Is A Wonderland - Akamai Technologies, Inc


11:15-11:30
Myths Vendors Tell - Real Story Group


11:35-11:50

Refreshments & Expo Hall Time

11:50-12:30
Marketing & Leadership
Creating and Enabling a Unified Marketing Ecosystem
Shaunna Conway - Deloitte 
Patrick McQuaid - TD Bank 
Data & Analytics
How Credible Are Those Numbers, Really?
Amos Budde - Civis Analytics 
Technology & Operations
Your Personalization is Dead Without the Right Stack Taxonomy
Dan McGaw - Effin Amazing 
Solutions

How Real-Time Decisioning Delivers Great Customer Journeys

Kitewheel

Discover MarTech Theater
11:50-12:05
Proving Social Marketing ROI - Hootsuite


12:10-12:25
Enabling Agility and Efficiency Through Marketing Data Re-Architecture - Ancestry


12:30-2:00

Lunch Presentation: Industry Dive makes a Big Splash with the Lytics Customer Data Platform

Lytics


Lunch Presentation: Mailchimp

Mailchimp

Solutions
12:45 - 1:15
Machine-Learn, Not Machine-Burn: How to De-risk Your Path to Better Marketing

Zeta Global

1:25 - 1:55
Are You Pushing Products, or Connecting Conversations? The Five Principles of an Always-On Customer Experience

Pegasystems

Discover MarTech Theater
1:00-1:15
How to Unlock the ABM Black Box (Personalization is the Key) - Elevated Third


1:20-1:35
The Missing Link: Why Your Martech Stack Needs Project Management Software - Teamwork


1:40-1:55
Scale Content Creation with DAM: How a high-growth music company creates more assets, more often with Bynder


2:00-2:40
Marketing & Leadership
5 Ways to Improve Your Drip and Nurture Campaigns to Increase the Flow
Correy Honza - Healthgrades 
Todd McMurtrey - Healthgrades 
Data & Analytics
Using Scenario Analysis to Improve Your Customer Experience
Laura Patterson - VisionEdge Marketing 
Technology & Operations
Avoiding Random Acts of Martech: Creating a Process for Acquiring New Marketing Technology
Anita Brearton - CabinetM 
Stacy Falkman - 6Sense, Inc.  
John Jagelsky - Sovos 
Steve Petersen - Western Governors University 
Solutions

How the Hottest Retail IPO this year, Revolve, Creates Innovative Customer Journeys

Cordial

2:40-3:10

Refreshments & Expo Hall Time

3:10-3:50
Marketing & Leadership
Outside-In, CX-Led Architectures to Drive Digital Transformations
Henry Hernandez-Reveron - AKQA 
Data & Analytics
Don't Be Evil: A Framework for Lean Surveillance Marketing
Duane Schulz - Schulz Advisors LLC 
Technology & Operations
Migration Machine: How to Integrate Martech in a Fast-Moving M&A Environment
Patrick Slavin - PTC 
3:50-4:00

Break

4:00-4:40

CLOSING KEYNOTE:

Video Preview Inside!

Disrupting Disruption
Mitch Joel - Six Pixels Group 

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