SEPT 16-18, 2019 | HYNES CONVENTION CENTER | BOSTON, MA

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A Marketer’s Guide To Attribution Analysis | A MarTech® Workshop

Monday, September 16, 2019 @ the Hynes Convention Center

Attribution.

The single greatest pain point for many marketers and a promised land never reached by many marketing technology vendors. Despite thousands of martech companies, relatively few provide the kind of analytics necessary to do attribution analysis properly.

What if you could accomplish attribution analysis with tools you already have?

What if you could know the value of your marketing based on data you've already collected?

It's possible.

In this workshop, AI and analytics practitioner Christopher Penn, co-founder of TrustInsights.ai, will walk you through the A-Z of attribution analysis. You'll learn why attribution analysis is important, why it's broken, what kinds of attribution models exist, and how to get started with 5 different kinds of models.

Plus, you'll get to try some hands-on model construction and see demos of what's state of the art in attribution modeling today.

Here's a look at exactly what you'll learn and how:


Ways To Attend

Register today to ensure your spot. Seating is limited.

Here are the ways to attend:

Beta
July 14 - Aug 17
Last Chance
Aug 18 - Sept 15
On-Site
Sept 16
All Access + Workshop$2,295$2,595$2,895
Beta
July 14 - Aug 17
Last Chance
Aug 18 - Sept 15
On-Site
Sept 16
Workshop Only$639$789$939

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available. Don’t delay, book yours now!


Christopher Penn

About Christopher Penn

Christopher Penn is SHIFT's vice president of marketing technologies. Penn has been featured for his leadership in new media and marketing in many books and in publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and U.S. News & World Report, and on television networks such as PBS, CNN, CNBC, Fox News and ABC News. In 2012, Forbes Magazine recognized him as one of the Top 50 Most Influential People in Social Media and Digital Marketing.

Prior to joining the agency, Penn was the director of inbound marketing at WhatCounts, an email marketing company, as well as co-founder of the groundbreaking PodCamp New Media Community Conference. In addition to his duties at SHIFT, Penn is co-host of the Marketing Over Coffee marketing podcast. He is also an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco.

Penn is the author of Marketing White Belt: Basics for the Digital Marketer.

Christopher Penn is SHIFT's vice president of marketing technologies. Penn has been featured for his leadership in new media and marketing in many books and in publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and U.S. News & World Report, and on television networks such as PBS, CNN, CNBC, Fox News and ABC News. In 2012, Forbes Magazine recognized him as one of the Top 50 Most Influential People in Social Media and Digital Marketing.

Prior to joining the agency, Penn was the director of inbound marketing at WhatCounts, an email marketing company, as well as co-founder of the groundbreaking PodCamp New Media Community Conference. In addition to his duties at SHIFT, Penn is co-host of the Marketing Over Coffee marketing podcast. He is also an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco.

Penn is the author of Marketing White Belt: Basics for the Digital Marketer.