Being a marketer today is harder than ever. And more exciting, too! Strategy and execution are table stakes. Hiring talent and managing teams, finding and implementing new solutions, selling up and demonstrating results are integral to successful marketing. Email, marketing automation, SEO, advertising, creative writing, identity resolution, video editing… it’s all in 14-hour-day’s work.
It’s enough to make you throw up your hands and wish for a simpler time where TV, radio, and brochureware websites were enough.
The MarTech experience is all choreographed. You’ll unlock presentations that deliver actionable tactics to solve confounding marketing challenges. You’ll meet senior-level marketers like you who are redefining how their organizations deploy martech to achieve business results. And you’ll discover time-saving solutions that deliver ROI.
A comprehensive, graduate-level program created to address universal marketing pain points
Two incredibly intense days of sessions, keynotes, and networking (three with a workshop!); an unrivaled opportunity to meet your peers and connect with leading marketing technology vendors
An experience designed for senior-level marketers charged with assembling marketing technology stacks and teams that deliver exceptional customer experiences and measurable results
An introduction to members of the martech community that will accelerate your career and empower you to become a stronger, more confident (and promotable) marketer
A safe, welcoming experience and environment that embraces all health regulations and guidelines set forth by the CDC and local public health officials
MarTech features some of the most innovative, unique marketing experts who are ready to help you learn, grow and find success. The show is organized into three core learning tracks designed to help you easily navigate the show and select the sessions you care about most:
The Marketing & Leadership track will help you build a successful team. It’s loaded with first-hand advice from experts who have successfully built winning marketing operations and technology departments.
The Data & Analytics track will help you unwind and manage your data. You’ll understand the metrics worth measuring, how to keep your data clean, and ways to translate it into insights that lead to sound business outcomes.
The Technology & Operations track helps you get more from your martech investments. You’ll hear how to use marketing technology to deliver personalized experiences, put the customer first, and integrate technologies that enable both.
Each session delivers practical advice and insights you can implement immediately. Here’s a taste...
Develop a fast-paced, collaborative, and agile marketing organization
Acquire and implement effective marketing technology
Rethink strategy enabled by marketing technology innovations
Manage cross-functional teams with agile and lean practices
Nurture multi-disciplinary marketing and technology talent
Redefine marketing’s role in the context of enterprise-wide digital transformation
The MarTech® Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world. Download the 2019 marketing technology landscape supergraphic.
Scott and the MarTech® Conference Advisory Board review hundreds of session proposals and carefully craft a program of leading speakers, sharing real-world experiences and expert analysis on the most timely and important topics in marketing technology. This process is managed completely independently from sponsorship and exhibit opportunities.
This is one of the best events in the MarTech space, bridging the gap between innovation and industry.
Really interesting content, such a good variety – and love the on-demand aspect as well as live features. Thank you for providing such high-value content for free! Such a great resource.
This was a great event with a cross-functional perspective. Many insights and lessons learned that I will take into the future.
Amazing speakers and amazing insights into where the industry is going. I’ll be sure to refer to future events! Thank you!
I always forward and recommend your sessions to my co-workers.
MarTech is a unique, inspiring conference with sessions from real-world marketing professionals and vendors telling stories about how they approach the most current challenges in modern marketing technology. I'm hard-pressed to find another conference I've benefited so much from.
Love all the resources and downloadable content! I also love the on-demand options after.
Love the topics, the presenters, and how professional the entire conference is. Thank you for creating such an amazing event.
Love the industry knowledge, especially for people who are new to the field. The fact that it's free is especially great, I love it when knowledge is free and accessible. Highly recommended to anyone looking to learn more about industry trends.
The ability to go and watch sessions online when I have the time is invaluable to me. Excellent!
The lessons were a perfect length to fit in a busy work day and the documents to download and save are a fabulous thing to use as tools. Thank you!
Great content that I could apply to my marketing role. Thanks so much!
This was the best virtual event I've attended and rivals live marketing conferences too - excellent speakers, great content, perfect platform, zero tech problems. I'm obsessed.
I was super impressed by the meatiness of the content this conference had to offer. I learned so much valuable information on personalization and first-party data. I cannot wait to package these new insights for both our internal teams and clients. I will definitely be attending next year!
I love the chance to revisit the talks… if one has to step out for some reason for a few moments. Perfect :-)
MarTech events have proven to be "best in class" for professionals in the advertising industry who need to keep up with marketing, sales, and technology trends, principles, and processes in our industry.
All and all a very professional and high-level knowledge-sharing conference. Can't wait to participate next year. Thank you!
Great content. One of those events where you actually learn something rather than professionals just covering basic stuff that everyone already knows about.
The sessions were very enlightening and educational, and demonstrated how we could use the material immediately in our everyday world.
This was absolutely the best marketing conference I've ever attended.
I loved the short topics that provided enough information but were able to fit multiple ones within my day full of meetings.
You discussed key trends in an insightful way; I enjoyed the line-up. And you kept the session short and provided many breaks. A well-organized event!
One of the best virtual conferences I've ever attended. I loved how quick the sessions were, the perfect amount of break time between them, FANTASTIC topics covered… and excellent speakers. Thanks so much!
Good conference with much less over-the-top promotion from speakers than I’ve seen at other events. Keep up the good work.
I truly appreciate your sharing and providing a space for continued learning in this ever-changing sphere.
Great content and having the replay available to share is critical.
I really enjoyed being able to set up my own schedule for the day, and I enjoyed every segment. I got a lot out of it and am bringing some of the ideas back to my own team to hopefully implement.
Fantastic conference with great sessions.
Very much liked the format and the frictionless experience to participate.
Great conference, super valuable!
I liked the content - it was really useful to my business.
A lot of great presenters and information. I wish I had an entire day dedicated to listening.
Great but concise and digestible content.
This is my first time attending The MarTech Conference, and in my experience, I think the event was a complete success, especially with the valuable content provided and shared by each speaker (presenter). Happy I joined in to learn with you all.
Thank you for the flexibility with this conference. From the conference being free for attendees to allowing us to attend the session live or watch at a convenient time made this an exceptional experience. I still have some sessions to watch and it's so nice I'm able to do that at my own pace. Since the conference had this much flexibility, I was able to share it with my full Marketing Tech team as well.
I like that you provided a free virtual event. Even better, each speaker had downloadable assets that you can review later. Nicely done.
Great, well-prepared, presentations that cause you to think, dream, and plan. What's not to like!
MarTech was great and full of helpful information and familiarization with companies that can help meet the needs of current gaps in the marketing realms. Thank you for the time and effort put into this and will definitely be looking into what will be available for the fall!
Great topics and availability of info on-demand was awesome.
I like the online and on-demand nature of the program. There were different tracks throughout and I could customize the sessions I wanted to attend and then watch additional sessions as time allowed on-demand.
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