SEPTEMBER 16-18, 2019 | HYNES CONVENTION CENTER | BOSTON, MA

WHAT IS MARTECH?

Three previously siloed disciplines -- marketing, technology, and management -- are converging. Senior-level marketers like you are increasingly blending diverse expertise to propel their careers and organizations into a more sophisticated and accessible future.

You need the chance to meet with your kind, learn from them, train with them.

You need a conference that speaks directly to your talents and trajectory.

You need to be at MarTech®.

Struggling to see results from marketing technology investments? Don’t have the time to deeply evaluate martech? Fighting internal resistance to change? Need more training than your company can provide?

Join us to navigate these and many more complexities, technologies, and organizational obstacles faced by thousands of marketers around the world. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.

Tell Me More About MarTech!

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Marketing, technology, and management were silos of the past. Marketing technology management — MarTech — is the fabric of the future.
- Scott Brinker, MarTech program chair, and editor of chiefmartec.com

WHAT IS MARTECH?

Being a marketer today is harder than ever. And more exciting, too! Strategy and execution are table stakes. Hiring talent and managing teams, finding and implementing new solutions, selling up and demonstrating results are integral to successful marketing. Email, marketing automation, SEO, advertising, creative writing, identity resolution, video editing… it’s all in 14-hour-day’s work. 

It’s enough to make you throw up your hands and wish for a simpler time where TV, radio, and brochureware websites were enough.

If this sounds like you, you should join us at The MarTech® Conference: September 16-18, 2019 at the Hynes Convention Center in Boston, Massachusetts.

The MarTech experience is all choreographed. You’ll unlock more than 55 presentations that deliver actionable tactics to solve confounding marketing challenges. You’ll meet senior-level marketers like you who are redefining how their organizations deploy martech to achieve business results. And you’ll discover time-saving solutions that deliver ROI. 

Tell Me More About MarTech!

Send me event updates and exclusive offers to MarTech!

Here's what you'll get...

  • A comprehensive, graduate-level program created to address universal marketing pain points

  • Two incredibly intense days of sessions, keynotes, and networking (three with a workshop!); an unrivaled opportunity to meet your peers and connect with leading marketing technology vendors

  • An experience designed for senior-level marketers charged with assembling marketing technology stacks and teams that deliver exceptional customer experiences and measurable results

  • An introduction to members of the martech community that will accelerate your career and empower you to become a stronger, more confident (and promotable) marketer

MarTech Isn't...

  • Focused on any particular vertical or industry (we believe that revelations can come from unexpected places).

  • A place to learn how to manage any particular tool or technology (if you want that, we suggest a vendor-specific show).

  • Beholden to one software or professional services firm looking to hock its wares (our singular focus is your experience, not making next quarter’s sales quota).

Take a look inside the agenda…

MarTech features some of the most innovative, unique marketing experts who are ready to help you learn, grow and find success. The show is organized into three core learning tracks designed to help you easily navigate the show and select the sessions you care about most:

  • The Marketing & Leadership track will help you build a successful team. It’s loaded with first-hand advice from experts who have successfully built winning marketing operations and technology departments.

  • The Data & Analytics track will help you unwind and manage your data. You’ll understand the metrics worth measuring, how to keep your data clean, and ways to translate it into insights that lead to sound business outcomes.

  • The Technology & Operations track helps you get more from your martech investments. You’ll hear how to use marketing technology to deliver personalized experiences, put the customer first, and integrate technologies that enable both. 

Each session delivers practical advice and insights you can implement immediately. Here’s a taste...


Attending MarTech will help you...

  • Develop a fast-paced, collaborative, and agile marketing organization

  • Acquire and implement effective marketing technology

  • Rethink strategy enabled by marketing technology innovations

  • Manage cross-functional teams with agile and lean practices

  • Nurture multi-disciplinary marketing and technology talent

  • Redefine marketing’s role in the context of enterprise-wide digital transformation


Brands That Attend


Conference Program

The MarTech® Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world. Download the 2019 marketing technology landscape supergraphic.

Scott and the MarTech® Conference Advisory Board review hundreds of session proposals and carefully craft a program of leading speakers, sharing real-world experiences and expert analysis on the most timely and important topics in marketing technology. This process is managed completely independently from sponsorship and exhibit opportunities.


Testimonials

MarTech was full of ideas and solutions from a host of accomplished speakers and panel members. The topics covered the profound shifts in marketing in a digital world and the challenges it presents along with the ways to overcome them. If you are looking to grow your business in the coming years, you absolutely want to have your key marketing executives attend MarTech!
Jacob Varghese, FITT
It was, by far, the best conference I've been to. Well run, wonderful presenters. I took a lot of ideas away for immediate application within my organization.
Elizabeth Murphy, State Street Global Advisors
MarTech brought me the most actual insights on the current integration of Marketing, Technology and IT. These developments do not only shape our marketing future, but will also be decisive for the business strategy of almost every organization. The conference was powerful and energetic, with an excellent list of speakers. It also offered great opportunities for networking with other participants. In a fast changing marketing landscape this conference is a 'must attend' for every strategist and marketing professional.
Peter Sprenger, Techonomy Europe
MarTech was the only conference I attended this year because I knew it would be worth not only the money but, more importantly, the time. Scott Brinker and his team assembled a vendor-neutral panel, a refreshing break from the conference norm. The group was made up of marketers itching to dive deep into the details of how technology is impacting marketing, as well as improving not only our companies' bottom lines, but also our customers' lives.
Melinda Byerley, Vendorsi
Excellent presenters that have vast industry knowledge and were very informative and it's a fantastic forum to meet and discuss issues and solutions with marketing technologist peers.
Shawn McCallum, Dell
Great topics and speakers. Very engaging and full of insightful information. I have a marketing operations background but it help put focus on the growing challenges we all face across many marketing/tech capabilities.
Jane Marchand, DigitaLBi
I thought MarTech was fantastic; a great investment of time and money. The speakers (especially the keynotes) were first rate; the audience was highly engaged and the venue was seriously amazing. I was a convert before I got there, but I'm now fully convinced that marketing technologists are to marketing today what social media pioneers were in 2005. Despite the progress, everything is still being defined, and that translates to opportunities galore for those who hop on board today. It will be fascinating to see how theory, so passionately evangelized at this inaugural conference translates over time into actionable learning from high profile case studies.
Rick Murray
One of the best shows I've been to (and been to many). Content focused and on track - rock-star speakers.
Mitchel Ahern, Cantina
Well done, MarTech! I loved the power packed agenda, awesome speakers and above all that it was not about vendors but about us; the MarTech community. After several years, I finally found the conference that I was searching for; a conference fully focused on the marketing technology space.
Rohit Parbhakar
It was great to pull together all of the MarTech unicorns in one room and hear all about the work they are doing. Excellent speakers.
Jennifer Gruniger, Dell
Well informed speakers, good solutions overall at expo. Hearing perspectives and strategy from other CMOs was useful.
Adam Arnette, Nobilis Healthcare
Relevant sessions, good speakers and loved the quicker format. Great job keeping audience engaged. Vendors were great and offered good mix of practical solutions.
Jeff Bowman, Pecora Corporation
Learned a ton and feel like the information shared will continue to drive my company to stay on the forefront of the MarTech world. Thanks for a great 2 days.
Bryan Greaves, Truthe
Fantastic learning and networking opportunities. Great energy, professionally sponsored and great ability to connect, speak with and learn from industry thought leaders.
Candace Jenum, Ion Interactive
Great presentations, learning experiences and thought invoking opportunities... Lots of vendors in one place. And a VERY well orchestrated conference!
Greg Lindout, Amway
Great topics and speakers, valuable interactions with vendors and peers.
John West, Honeywell Sensing & Control
The best (only?) conference to get a sense of the mar tech landscape, where it is, and where it's going.
Keith Holloway, Envoke.com
Terrific content, fantastic speakers and a wealth of learning and affirmation.
Mike Atwood, Wilde Agency
I find this the only conference that provides information and insight into the skills and tools necessary to navigate the overlap between marketing and technology.
Sue Haddrill, Nestle Purina PetCare
Vendor agnostic program, and 'how we did it' style presentations that are relevant to our organization needs = a conference program that isn't currently available anywhere else.

Advisory Board


Shawn Goodin
Marketing CTO
JP Morgan

Meagen Eisenberg
Chief Marketing Officer
MongoDB

Mayur Gupta
Chief Marketing Officer
Freshly

Erica Seidel
Principal
The Connective Good

David Raab
Principal
Raab & Associates

Ashu Garg
General Partner
Foundation Capital