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MarTech® is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed in this software-powered marketing world.
The MarTech® Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.
Many of you may ask “What is martech? Who are the citizens in this growing community? What are the shared ideas that bring us together?” Scott takes a pass at answering those questions with a written mission statement of what martech means to him. Read the Martech Manifesto here.
MarTech was full of ideas and solutions from a host of accomplished speakers and panel members. The topics covered the profound shifts in marketing in a digital world and the challenges it presents along with the ways to overcome them. If you are looking to grow your business in the coming years, you absolutely want to have your key marketing executives attend MarTech!
It was, by far, the best conference I’ve been to. Well run, wonderful presenters. I took a lot of ideas away for immediate application within my organization.
MarTech brought me the most actual insights on the current integration of Marketing, Technology and IT. These developments do not only shape our marketing future, but will also be decisive for the business strategy of almost every organization. The conference was powerful and energetic, with an excellent list of speakers. It also offered great opportunities for networking with other participants. In a fast changing marketing landscape this conference is a ‘must attend’ for every strategist and marketing professional.
MarTech was the only conference I attended this year because I knew it would be worth not only the money but, more importantly, the time. Scott Brinker and his team assembled a vendor-neutral panel, a refreshing break from the conference norm. The group was made up of marketers itching to dive deep into the details of how technology is impacting marketing, as well as improving not only our companies’ bottom lines, but also our customers’ lives.
Excellent presenters that have vast industry knowledge and were very informative and it’s a fantastic forum to meet and discuss issues and solutions with marketing technologist peers.
Great topics and speakers. Very engaging and full of insightful information. I have a marketing operations background but it help put focus on the growing challenges we all face across many marketing/tech capabilities.
I thought MarTech was fantastic; a great investment of time and money. The speakers (especially the keynotes) were first rate; the audience was highly engaged and the venue was seriously amazing. I was a convert before I got there, but I’m now fully convinced that marketing technologists are to marketing today what social media pioneers were in 2005. Despite the progress, everything is still being defined, and that translates to opportunities galore for those who hop on board today. It will be fascinating to see how theory, so passionately evangelized at this inaugural conference translates over time into actionable learning from high profile case studies.
One of the best shows I’ve been to (and been to many). Content focused and on track – rock-star speakers.
Well done, MarTech! I loved the power packed agenda, awesome speakers and above all that it was not about vendors but about us; the MarTech community. After several years, I finally found the conference that I was searching for; a conference fully focused on the marketing technology space.
It was great to pull together all of the MarTech unicorns in one room and hear all about the work they are doing. Excellent speakers.
Well informed speakers, good solutions overall at expo. Hearing perspectives and strategy from other CMOs was useful.
Relevant sessions, good speakers and loved the quicker format. Great job keeping audience engaged. Vendors were great and offered good mix of practical solutions.
Learned a ton and feel like the information shared will continue to drive my company to stay on the forefront of the MarTech world. Thanks for a great 2 days.
Fantastic learning and networking opportunities. Great energy, professionally sponsored and great ability to connect, speak with and learn from industry thought leaders.
Great presentations, learning experiences and thought invoking opportunities… Lots of vendors in one place. And a VERY well orchestrated conference!
Great topics and speakers, valuable interactions with vendors and peers.
The best (only?) conference to get a sense of the mar tech landscape, where it is, and where it’s going.
Terrific content, fantastic speakers and a wealth of learning and affirmation.
I find this the only conference that provides information and insight into the skills and tools necessary to navigate the overlap between marketing and technology.
Vendor agnostic program, and ‘how we did it’ style presentations that are relevant to our organization needs = a conference program that isn’t currently available anywhere else.