Being a marketer today is harder than ever. And more exciting, too! Strategy and execution are table stakes. Hiring talent and managing teams, finding and implementing new solutions, selling up and demonstrating results are integral to successful marketing. Email, marketing automation, SEO, advertising, creative writing, identity resolution, video editing… it’s all in 14-hour-day’s work.
It’s enough to make you throw up your hands and wish for a simpler time where TV, radio, and brochureware websites were enough.
The MarTech experience is all choreographed. You’ll unlock presentations that deliver actionable tactics to solve confounding marketing challenges. You’ll meet senior-level marketers like you who are redefining how their organizations deploy martech to achieve business results. And you’ll discover time-saving solutions that deliver ROI.
A comprehensive, graduate-level program created to address universal marketing pain points
Two incredibly intense days of sessions, keynotes, and networking (three with a workshop!); an unrivaled opportunity to meet your peers and connect with leading marketing technology vendors
An experience designed for senior-level marketers charged with assembling marketing technology stacks and teams that deliver exceptional customer experiences and measurable results
An introduction to members of the martech community that will accelerate your career and empower you to become a stronger, more confident (and promotable) marketer
A safe, welcoming experience and environment that embraces all health regulations and guidelines set forth by the CDC and local public health officials
The Marketing & Leadership track will help you build a successful team. It’s loaded with first-hand advice from experts who have successfully built winning marketing operations and technology departments.
The Data & Analytics track will help you unwind and manage your data. You’ll understand the metrics worth measuring, how to keep your data clean, and ways to translate it into insights that lead to sound business outcomes.
The Technology & Operations track helps you get more from your martech investments. You’ll hear how to use marketing technology to deliver personalized experiences, put the customer first, and integrate technologies that enable both.
Each session delivers practical advice and insights you can implement immediately. Here’s a taste...
Develop a fast-paced, collaborative, and agile marketing organization
Acquire and implement effective marketing technology
Rethink strategy enabled by marketing technology innovations
Manage cross-functional teams with agile and lean practices
Nurture multi-disciplinary marketing and technology talent
Redefine marketing’s role in the context of enterprise-wide digital transformation
The MarTech® Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world. Download the 2019 marketing technology landscape supergraphic.
Scott and the MarTech® Conference Advisory Board review hundreds of session proposals and carefully craft a program of leading speakers, sharing real-world experiences and expert analysis on the most timely and important topics in marketing technology. This process is managed completely independently from sponsorship and exhibit opportunities.