CMOs at the Wheel — How are today’s CMOs driving growth in the digital disruption age?
January 8, 2018 by Allison Jones
Get inspiration from game-changing marketing leaders
For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of team organization and talent development, all while facing digital disruption and demands for rapid business growth.
Not only are CMOs reorganizing, but they are redefining talent to fill critical gaps left by customers moving faster than marketers. Top marketers are also inspiring team cultures of innovation, risk-taking, influence and inclusion to mirror the customer landscape.
Download “CMOs at the Wheel” to learn from these marketing leaders today.