As CMO of Earth Networks, I lead worldwide strategic marketing including corporate marketing, product marketing, and demand generation.
I specialize in helping B2B companies utilize modern marketing techniques to strategically scale their businesses and build demand. Through my experience in customer-facing roles, I am highly skilled in delivering analytical insights for end-clients as well as internal teams by leveraging a variety of data sources to uncover key drivers of past performance and develop go-forward optimization strategies. I believe in taking a rigorous test & learn approach with my teams to shorten the time to optimization and expand our learning opportunities.
Prior to Earth Networks, Anuj held leadership positions at companies within the data and analytics space. I recently was VP of Marketing at Orchestro, a SaaS analytics provider - driving demand generation, product positioning, market intelligence, and overall go-to-market strategy. Prior to Orchestro, I led consultative marketing solution development at IXI Services, a data and analytics company delivering consumer and marketing insights to Fortune 1000 firms.
In prior lives, I've held various marketing and consultative analytic roles in the technology industry at companies such as Intel and Virgin Mobile USA. My recent experience has focused on applying data to solve complex problems across a range of vertical markets including financial services, technology, consumer goods, telecommunications, and education. I have always placed a heavy emphasis on employee development and have had the privilege to lead and mentor highly ambitious teams.
- Strategic Marketing
- Product Marketing
- Lead Generation / Demand Generation
- Content Development
- Digital Marketing
- Customer Analytics
- Marketing Analytics
- Market Segmentation
- Marketing Automation (Marketo)
- Business / Partner Development
- Market Research
- Financial Modeling
Michael Becker, Identity and Personal Information Management Solutions Development & Strategy
MarTech Boston 2017 Speaker:
Identity and Personal Information Management Solutions Development & Strategy, Assurant
Michael Becker oversees identity & personal information management solutions development and strategy for Assurant, a global specialty, niche-market, insurance solution provider supporting the connected living, mobile and IoT, property, casualty, and life insurance sectors. He advises carriers, multi-service operators, financial institutions, and retailers on how to engage in the emerging personal information economy and how to create value from solutions that empower people to protect, collect, manage, control, and gain value from their identity and personal information. He sits on the Board and is President of the Personal Data Ecosystem Consortium and Marketing EDGE’s board of Trustees. He is the co-author of Mobile Marketing for Dummies and number of other books and articles. He is on the faculty of marketing of the Association of National Advertisers, Direct Marketing Association, the Path-to-Purchase Institute, and National University. A serial entrepreneur, Michael co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.
Frank Bifulco recently retired from Staples after having served as Executive Vice President and CMO, reporting to the CEO serving as a member of the Company’s senior leadership team.
Immediately prior to joining Staples in June 2014, he was founder and managing director of Frank Bifulco & Associates, a marketing and business consultancy serving a wide range of clients including manufacturers, retailers, private equity firms and non-profit enterprises. He has been appointed to 5 boards (York Wall Coverings, Yankee Candle, Things Remembered, DentalPlans.com and OwnerIQ) and has served as an adjunct professor of marketing at the Boston College Carroll School of Management.
Frank attended the United States Military Academy at West Point, earning a BS degree in Engineering and Management and graduating magna cum laude. He subsequently received two advanced degrees—MS in Engineering Science at Cornell University and MA in Business Management at Central Michigan University.
Frank is married and has two grown children, a son, Brad, and a daughter, Lisa. He and his wife, Patti, reside in Boston’s Back Bay.
A long time start-up marketer, Anita co-founded CabinetM in 2014, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need.
Anita Brearton is an experienced start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. She has spent over 30 years in the United States and throughout the Asia Pacific, working with a range of technology and internet-based companies as a senior operations executive, marketer, advisor and investor.
Prior to CabinetM, Anita served as the Executive Chairman of FashionPlaytes, an online fashion and style destination for tween girls. Earlier in her career, Anita served as vice president of corporate marketing at Sycamore Networks, where she led the company's marketing strategy from its infancy through its highly successful IPO. Prior to Sycamore, Ms. Brearton held senior marketing management positions with Cascade Communications, Artel Video Systems, and General DataComm. A columnist with CMS Wire, Anita also serves on the board of MassVentures as Vice Chairman and is a member of Golden Seeds, a Boston angel group. Anita has also worked with many startups as a marketing and strategy consultant, helping shape go-to-market strategies that enabled her clients to achieve their marketing and business goals. In this capacity, she worked with A123 Systems, Airvana, Azuki Systems, Altruik and others.
Scott Brinker has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CTO of ion interactive, a marketing software company that provides a platform for web-based marketing apps for leading brands such as Dell, DHL, General Mills, Iron Mountain, and more. In addition, he is the author of the Chief Marketing Technologist blog - chiefmartec.com - where he writes about the evolution of strategy, management, and culture at the intersection of marketing and technology, with an audience of over 30,000 marketing technology professionals and executives. Scott is also the program chair of MarTech: The Marketing Tech Conference. He has a BS in computer science from Columbia University, an SM in computer science from Harvard University, and an MBA from MIT Sloan. You can connect with him on Twitter as @chiefmartec or via email at email@example.com.
As Acquia’s CMO, Lynne Capozzi oversees all global marketing functions. Lynne is one of Acquia’s boomerang stories, first serving as Acquia CMO in 2009. Lynne left Acquia in 2011 to pursue her nonprofit work full-time. She returned to Acquia in late 2016 to lead the marketing organization into its next stage of growth. Prior to her experience at Acquia, Lynne held a number marketing leadership roles at various tech companies. She served as CMO at JackBe, CMO at Systinet, and VP at Lotus Development, which was later acquired by IBM. Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children’s Hospital Trust and runs a nonprofit through the hospital.
Rishi Dave is the chief marketing officer for Dun & Bradstreet. In this role, he oversees marketing globally, including brand, demand generation, digital, communications, operations, channel, events, sales enablement, corporate social responsibility and product marketing. Rishi joined Dun & Bradstreet in February 2014 from Dell where he was the executive director of digital marketing. In this role, he had global responsibility for implementing marketing, lead generation, media and content strategies for Dell.com, social media, communities and mobile. He also managed the digital strategy support of Dell's events. Prior to that, he led Dell's global web analytics and worked on Dell's CEO-level strategy as part of Dell's corporate strategy group. Rishi has spent his career in the technology industry with marketing, business development and consulting roles at Dell, Rivio, Inc.,Trilogy Software and Bain & Company. Rishi holds degrees in chemical engineering and economics with honors from Stanford University and an MBA in marketing from the Wharton School, University of Pennsylvania.
Frank Days, Tech CMO & Co-Host
Marketing Agility Podcast
MarTech Boston 2017 Speaker:
Tech CMO & Co-Host, Marketing Agility Podcast
A CMO and pioneer in Agile Marketing and B2B content marketing, Frank has helped a number of fast-growing technology companies realize their full potential. He recently departed from Tesora after it was sold in early 2017 and is currently rebuilding the marketing function for the division of a leading telecom firm. Previously he lead marketing at TwinStrata where he restructured the marketing team and re-positioned the company prior to its acquisition by EMC. Frank earned his new media stripes as the Director of New and Social Media at Novell. With his balance of creative and analytic marketing approaches, he supported record revenue expansion for Ipswitch and Experian-QAS.
His formal education includes an MBA from the MIT-Sloan School of Management and a BA from Bowdoin College. In his spare time, he is the co-host of the Marketing Agility Podcast.
Randy Delgado is a Sr. Director and leads CMGP’s strategy consulting practice. He has over 17 years of technology, marketing and corporate strategy experience. Randy currently advises clients on the assessment of customer experience design, digital and martech strategies, new business models, new market entry strategies, and business optimization strategies across various industries. Randy also serves as the head of the Marketing Strategy Institute.
Prior to joining CMGP, Randy was a director in PwC’s advisory strategy and innovation practice co-leading their retail and consumer (R&C) health and wellness innovation group where he helped R&C executives develop health and wellness new market entry strategies. He has helped companies launch centers of innovation, design a new customer experience continuums, and lead the formulation of strategic partnerships aimed at deploying innovative new strategies for diverse populations outreach.
Randy holds a B.A. in Mathematics and an MBA from the Kenan-Flagler Business School at University of North Carolina.
Kyle Duford, Global VP of Digital & Ecommerce
MarTech Boston 2017 Speaker:
Global VP of Digital & Ecommerce, Dr. Martens
A former magazine editor with a focus on the outdoor and sports industry, Kyle has successfully merged design, sales and best practice into his ecommerce career. His knowledge of the space and how it relates to ecommerce is unparalleled, growing many brand's ecommerce businesses year over year for the likes of KEEN, Chrome Industries, Nau and Speck Products. Initially running U.S. ecommerce for Dr. Martens, Kyle is now the Global Digital Vice President, focusing on growing Dr. Martens emerging markets through innovation and tried-and-true digital best practice.
Jeff Eckman is the Founder and CEO of Blue Green Brands, an agile marketing technology company that delivers exponential growth in returns on marketing investments to medium and large enterprises. With over 20 years' experience in digital, design, and agile teams, Jeff has a passion for applying simplicity to complex problems, and creating relationships between people and technology that generate novel value.
Jeff leads cross-functional teams supporting the diverse and ever-expanding needs and responsibilities of marketing organizations—from strategy to creative to technology. Beneficiaries of Blue Green's work include national and global brands such as NBC Universal, California Closets, athenahealth, and PayPal. Jeff earned his BS in Operations Technology at Northeastern University, and holds an MBA from the MIT Sloan School of Management. Jeff lives in Belmont, Massachusetts with his wife and two children, and can be heard anytime on iTunes or Spotify as the drummer for Boston's original reggae band, Pressure Cooker.
As Chief Marketing Officer, Dave leads the research, design, development and delivery of all marketing activities across the enterprise. He works closely with our segment leaders to advance the Aetna brand and deepen the company's digital and consumer-centric marketing to drive profitable growth.
Dave joined us from McKinsey where he co-led the Global Digital Marketing and Sales Practice. He was responsible for the cross-functional team that sets clients' roadmaps for digital transformation, while also bringing hands-on expertise in analytics, technology, program development, and process redesign. Dave wore two hats at McKinsey, serving also as chief marketing officer for McKinsey's Marketing and Sales Practice.
Prior the McKinsey, Dave was at Digitas for nine years, most recently as executive vice president for Strategy and Analysis practice. Earlier, he was a partner with the Boston Consulting Group where he helped to build BCG's "Segment-of-One Marketing" and "E-commerce" practices. Dave received his bachelor's degree in Economics from Harvard College and his MBA from Harvard Business School.
David is a known thought leader in Marketing, with over one million followers as an influencer on LinkedIn. He speaks at many Marketing conferences, and has published two lead articles in the Harvard Business Review.
Dave was an equity research analyst on Morgan Stanley’s technology team, covering companies in the internet, software, and cleantech sectors including Adobe, eBay, First Solar, Google, Intuit, Microsoft, Netscape, SunPower, and Yahoo. Dave led software applications marketing at Apple, building a $100+ million business serving consumers and businesses including products such as Final Cut Pro, GarageBand, iMovie, iPhoto, and iTunes. Dave also served as a partner at Charles River Ventures, as head of strategy and business development at SunPower, and as a product marketing lead at Macromedia. Dave has a degree in history from Yale University.
Helen was head of customer technology products at Pacific Gas & Electric, head of corporate ventures at Meridian Energy NZ, and CIO of Transpower NZ, the national grid of New Zealand. Her leadership of innovation, strategy and technology deployment included responsibility for smart grid, renewables, and electric vehicle technology. She has managed multiple large and complex technology portfolios, including deployment of grid control, market, customer information, and pricing systems, and budgets exceeding $650 million. Helen has a first class honors degree in engineering from the University of Canterbury and a post graduate diploma in technology from Massey University.
Jeremy Epstein, CEO of Never Stop Marketing, has 20 years of international marketing experience in helping to bring innovative technologies into the mainstream. Most recently, Jeremy was VP, Marketing at Sprinklr which grew from a $20mm valuation and 30 people to $1.3 bn valuation and 900 people in 3 years. Previous work experience at Microsoft and consultant to start-ups, mid-market firms, and enterprises, including JNJ. He is the author of numerous whitepapers and a book, has presented to hundreds of audiences in 15 countries, and led 50+ person marketing organizations. Jeremy has been the top-ranked speaker at multiple conferences including Microsoft Worldwide Partner Conferences and Microsoft CIO summit among others.
Jeremy currently works with some of the leading and most innovative companies in the blockchain/decentralization space including OB1 and OpenBazaar. In December of 2016, he edited and published a collaborative eBook with 30 of the biggest influencers and thought-leaders on the topic of "When will blockchains cross the chasm?"
Jeremy takes great joy in being an early adopter of new technologies, celebrating the victories (like buying Bitcoin at $80) and the defeats (too many to list) equally.
He discovered his calling for marketing while living in Tokyo in 1997 after reading Peppers and Rodgers "The 1:1 Future" and hasn't looked back since.
Jeremy was a history major at Johns Hopkins, a skill which he wholeheartedly believes prepared him for the marketing profession.
Steve Gogolak, VP, Digital Marketing & Client Experience
MarTech Boston 2017 Speaker:
VP, Digital Marketing & Client Experience, Boston Private
I have a range of marketing experience with both B2B and B2C companies across numerous focus areas, all centered around designing online experiences and connecting the technology components to make them effective. Most recently my work has focused on aligning business goals to the technical systems responsible for customer data capture, transfer and processing for the purpose of marketing analysis and ultimately automating outbound marketing programs based on complex business rules or dynamic algorithms. This includes:
- Retail Front and Back End: Point of Sale, Order Management and eCommerce
- Web Analytics Platforms
- Social Media Custom Applications
- Mobile Application Analytics Platforms
- Email Service Providers
- Mobile Push Notifications
- Website Tag Management Platforms & Ad Networks
Examples of implementations I've managed where these data sources and integration points came together include:
- Automated, personalized email programs with targeted offers and test/control
- Automated, personalized Push Notifications driving users into targeted sections of mobile applications
- Full customer lifecycle program design across multiple channels including email, mobile push, ad retargeting and associate clienteling
- Cart abandonment programs with targeted cross sell offers based on live inventory catalogs
- Product recommendation engines and cross sell modeling implementations
- Customer segmentation based on future value predictive modeling
Throughout my career I've been fortunate to work with companies like Staples, Keurig, EMD Serono, Zipcar, Tourneau, Rue La La, Converse, Irving Oil and many others.
Shawn Goodin, Chief Marketing Technology Officer
JP Morgan Chase
MarTech Boston 2017 Speaker:
Chief Marketing Technology Officer, JP Morgan Chase
Shawn Goodin is the Chief Marketing Technology Officer for Consumer & Community Banking at JP Morgan Chase and Company. In his role he leads the vision, strategy and execution for global digital transformation to enable highly personalized cross-channel consumer experiences. Prior to his time at JP Morgan, Shawn was the director of Marketing Technology at The Clorox Company, the director of Digital Marketing at Northwestern Mutual and the head of Marketing Platforms at S.C. Johnson. His twenty years of experience which includes early stage software startups and driving digital transformation at Fortune 500 companies has uniquely positioned him to be a true marketing technology thought leader. Shawn has a unique background that blends cultural anthropology and cognitive science with software development and product management. He lives in the San Francisco Bay Area with his wife and five children.
Cynthia joined Markforged in 2016 to lead marketing for this fast-growing Massachusetts-based 3D printer company that is disrupting manufacturing through strong carbon fiber and metal printing. Cynthia previously served as VP of Marketing Technology at CA Technologies as well as the demand gen analytics and new account targeting organizations. Over the past 18 years, Cynthia has overseen demand generation, product marketing and sales enablement functions, as well as led Martech stacks at Fortune 500 companies such as Dell, startups and nonprofits.
Cynthia built the global lead generation engine for Dell, overseeing a massive automation, lead management, and analytics platforms that supported 4,000 marketers and almost 19,000 sales. She won ITSMA's Marketing Excellence Award and Sirius Decisions™ 2013 ROI Award and was named one of the top 30 women in Martech by Heinz Marketing. She presented at the 2015 MarTech Summit in San Francisco, has guest taught university Marketing classes and has given various Marketing leadership seminars for ANA and other groups in addition to writing blogs on Marketing Technology, and women in leadership in the 3D printing industry.
Cynthia has engineering degrees from MIT and Tufts, and an MBA from Harvard and a passion for marketing at transformative technology organizations.
Jeff Harvey, Director of Marketing Technology
Red Wing Shoe Co.
MarTech Boston 2017 Speaker:
Director of Marketing Technology, Red Wing Shoe Co.
An organized, detail-oriented and motivated self-starter, delivering expertise in defining technical strategies that support overall business objectives. Over 15 years of experience delivering solutions for large multi-national retail organizations. Proven ability to lead and motivate high performance teams. History of delivering systems that improve functionality and productivity, consistently meeting critical requirements.
Correy Honza is the Director Marketing Technologies at Healthgrades where he uses technology to connect people with the perfect health professional.
Prior to Healthgrades, Correy was the Director of eCommerce at Shane Co. Jewelers where he aligned online and in-store with an omnichannel experience.
Previous to joining Shane, Correy led professional service at Net-Results, a marketing automation company where he was Director of Customer Experience.
Prior to these roles, Correy’s love of fast food and consumer marketing had him at Quiznos as their Director of Internet Marketing, where he grew their online loyalty database from 500k to 2.5 million actively engaged users. Correy was also part of Qwest Communications’ first ecommerce team where they double sales three years in a row.
Dave Hsu, VP, Marketing Technology & Demand Analytics
MarTech Boston 2017 Speaker:
VP, Marketing Technology & Demand Analytics, CA Technologies
Dave Hsu leads the Marketing Technology and Demand Analytics team at CA Technologies where he holds global responsibility for marketing automation, lead management, marketing analytics and reporting. Ensuring accuracy and efficiency in marketing operations, he also oversees CA’s Marketing Technology stack that includes technical integrations, increasing adoption and ensuring governance for the tools across the organization. Dave has spent over 20 years in a wide range of marketing and technical roles and holds an MBA from the University of Michigan.
Brian is the Chief Marketing Officer at Fuze, the leading cloud-based communications platform for the enterprise. His marketing team at Fuze won the 2017 Sirius Decisions ROI Award for Demand Creation.
Prior to Fuze, Brian was CMO at Eloqua where he was part of the team that led Eloqua’s explosive growth and leadership in the marketing automation sector, resulting in a successful IPO and subsequent purchase by Oracle. Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research (NASDAQ: FORR), where he helped turn the brand into a leader in the technology research sector. He also served as CMO at Reed Business Information (NYSE: RELX), the largest B2B publisher in the world.
In 2017, Brian was named to several new lists: “50 Most Influential CMOs on Social Media” (Forbes), “100 Most Influential Chief Marketing Officers in the World” (Richtopia) and the “30 Tech Marketing Leaders Changing The Industry” (Synthesio).
Brian received his BS and MBA degrees from The Wharton School of the University of Pennsylvania.
Laurie Azaria Klausner drives all aspects of worldwide marketing strategy at Entuity. Laurie focuses on the development and execution of Entuity’s go-to-market strategy including digital marketing, channel marketing, demand generation and corporate communications. Laurie brings expertise in global marketing programs and a deep understanding of the strategy needed to successfully implement organizational initiatives.
Most recently, Laurie was the VP of Marketing at Biscom, responsible for marketing across all products and services. She helped launch an enterprise security product that enabled a new revenue stream to complement the existing solution portfolio. Before joining Biscom, Laurie held executive roles at a number of tech companies including Jibunu and Ipswitch. Laurie has a B.A. degree in English from Tulane University and a M.S. degree in Marketing Analytics from Bentley College.
As a brand marketer, venture investor, and startup advisor, Dave Knox bridges the worlds of the Fortune 500 and entrepreneurship. Dave is the author of Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips, Managing Director of WPP Ventures, and Chief Marketing Officer for Rockfish, a WPP-owned Digital Innovation Partner. Prior to Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge’s Digital A-List.
Dave was named to the iMedia 25 Class of Digital Innovators, by Cincinnati Business Courier as the CMO of the Year in the inaugural C-Suite Awards, and by both AdAge and the P&G Alumni Network as a “40 Under 40”. Dave speaks frequently on digital innovation, including appearances at Mashable Connect, SXSW, iMedia Summit, and the Web 2.0 Summit.
He is the co-founder of The Brandery – one of the top 10 startup accelerators in the country. Dave is also a Managing Partner in the seed fund Vine St Ventures, and an advisor to Bullpen Capital, Glasswing Ventures, and Hyde Park Venture Partners. He serves on the Board of Directors for the Cincinnati Mercantile Library, Bow Tie Foundation, and the VCU Brandcenter in Richmond, VA.
Olaf has been developing commercial software products for 15 years. He designed and led the development of enterprise products that are used by companies including Alcatel-Lucent, AT&T, Cisco, Deutsche Telekom and BMW. He also led multi-million dollar development partnerships with the German Ministry for Education and Research and the Advanced Technology Group at SAIC, where he evaluated, customized and deployed collaborative software. Olaf holds an engineering degree from Technical University Berlin, where he won the 1998 Erwin-Stephan-Award for swift and successful academic performance. His professional work has also been recognized with an Optical Society of America Engineering Excellence Award.
Steve Lok, Head of Marketing and Technology for Global Digital Acquisition
MarTech Boston 2017 Speaker:
Head of Marketing and Technology for Global Digital Acquisition, The Economist
Heading up the marketing technology and operations practice at The Economist, I work to bring modern, leading-edge digital marketing and media concepts to life. Committed to solving the most difficult of problems, I am helping our team lead a significant transformation of digital marketing practices and hybridization of marketing and technology to help maintain the company's leading position in martech effectiveness.
Primarily responsible for the centralization of digital marketing practices, platforms, and tools, my goal is to help The Economist reach wider, and higher, while working smarter.
I am an analytically driven marketing professional who has experience as a marketing practitioner, industry analyst, and customer success manager at a marketing technology company. My special talent is the ability to focus on details or specifics to learn, but also step back and distill this information at a higher, more strategic level.
In my career I have found I enjoy learning about and discussing marketing; some of my favorite topics are: Emerging digital practices, marketing benchmarks, change management within marketing and marketing technologies. Feel free to reach out if you want to connect around interesting ideas, projects, companies, and/or tools!
Outside of work I love skiing, basketball, and cooking. Additionally, I am a barbecue and craft beer aficionado.
Jon is a marketing entrepreneur and thought leader. He is the CEO and co-founder of Engagio, an account- based platform that orchestrates outbound interactions across departments and channels. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation.
He is a speaker and writer about marketing best practices, and is the author of multiple marketing books including Engagio's Clear and Complete Guides to Account Based Marketing and Sales Development, and Marketo’s Definitive Guide to Marketing Automation.
Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
Hisao “Victor” Misawa joined Newell in March 2013 as Global SVP of Marketing for the company’s Writing brands.
Most recently, he was a VP of Marketing for Unilever North East Asia, based in Japan and has more than 20 years of global marketing leadership experience in both emerging and developed countries. Victor is now based in Atlanta, where he has been living for the past three years with his family of five.
Victor grew up in Belgium, being born in Mexico to Japanese and Mexican parents. He is a graduate of Physics from Imperial College of Science, Technology and Medicine.
Gerry Murray is a Research Manager with IDC's CMO Advisory service. He 20 years of experience in the high tech industry both as an analyst and a marketer. He provides best practice guidance to senior marketing executives at many of the world's largest high tech companies. His research spans a wide range of marketing topics as well as channel and sales enablement and customer experience.
Mark Paich, Senior Lecturer
MIT Sloan School of Management
MarTech Boston 2017 Speaker:
Senior Lecturer, MIT Sloan School of Management
Mark Paich specializes in dynamic modeling both system dynamics an agent based. Mark has a PHD from the MIT Sloan School of Management and has completed numerous dynamic modeling projects during the last 30 years. In addition, Mark was a finalist for the 2002 Edeleman prize for his work at GM Onstar. In addition, Mark received the JW Forrester award for work in modeling Pharmaceutical markets and the System Dynamics application award for the best applied work during the last 10 years. Mark continues to teach at the Sloan School as a visiting lecturer in both the MBA and executive education programs.
Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping their customers apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making. Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations.
Mark Pickett, Sr. Director, Customer Analytics, Data Science and BI
MarTech Boston 2017 Speaker:
Sr. Director, Customer Analytics, Data Science and BI, Staples
A servant-leader. Customer acquisition (consumer) via product, passion and analytics professional. Understands there is a difference between innovation and transformation, hence, refrains from uttering either in any conversation devoid of start-up companies or Apple, Tesla, Google, SpaceX or Facebook folks. Has built products, managed P/L's and people, and has grown companies successfully.
Also, a former Captain in the United States Marine Corps and former volunteer firefighter
David Raab has more than thirty years experience as a marketer, consultant, author and analyst. He has consulted with major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. Mr. Raab has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. He is author of The Marketing Performance Measurement Toolkit, published by Racom Communications.
Sai Ravela, Principal Research Scientist
MIT, Department of Atmospheric and Planetary Sciences
MarTech Boston 2017 Speaker:
Principal Research Scientist, MIT, Department of Atmospheric and Planetary Sciences
Dr. Ravela directs the earth signals and systems group at MIT. His primary research interests are in stochastic system dynamics and optimization. Hey, someone really has to predict weather, right? Dr. Ravela has over 100 publications including several patents, and is the recipient of the MIT Infinite Kilometer award for research excellence and outstanding mentorship. Dr. Ravela is the co-founder of Windrisktech LLC, which quantifies risk from extreme environmental events, and E5 Aerospace LLC, which designs cool unmanned aircraft, like those that go to the stratosphere. Dr. Ravela holds a doctorate in Computer Science (artificial intelligence). He is an avid pilot, dancer, and lives in Belmont, Massachusetts.
25 years experience developing business and marketing strategies and leading global, integrated execution for enterprise technology brands. Core strengths in transformational change and growth-stage leadership; building teams and scaling for growth is what I do best. Focus on cybersecurity and cyber defense. Strategic dexterity, adventurous disposition and proficiency across every aspect of marketing.
Business Strategy, Go to Market Strategy, Market Segmentation
New Product Introduction
Product Positioning & Branding
Global Marketing Strategy & Strategic Planning
Installed Base & Channel Strategy
Product & Solution Marketing
Integrated Marketing Programs
Demand Generation Programs, Nurture & Sales Promotion
Online Marketing, Media/Paid Search, Social & Content Syndication, SEO
Brand & Solution Advertising
Web Marketing & Online Community
WW Field Marketing
Customer Loyalty & Reference Programs
Channel Partner Marketing & Strategic Alliance Marketing
Marketing Automation & CRM Integration
Robert Scoble is a keynote speaker and most passionate about Virtual and Augmented Reality and how they will change and disrupt business. Siri was launched in his house. He did the first live video from inside the first Tesla (Elon Musk gave him a ride before he gave his best friend a ride). He has the first video of a Google self-driving car up on YouTube. He was first to show the world many companies and technologies, like those, and Flipboard, Pandora, Instagram, and thousands of others.
He's interviewed thousands of tech company founders, and his three books, written with Forbes author Shel Israel, have predicted three decade-long trends ("Naked Conversations" predicted how businesses would use Social Media before Facebook was released, "Age of Context" predicted how wearable and mobile technology would bring new kinds of software, and his newest book, "The Fourth Transformation," predicts how augmented and virtual reality will change every business).
As a globally in demand keynote speaker Robert delivers a rocket ride through the future of technology, and shows you how your business is about to be disrupted by mixed reality, which will bring a new user interface onto smart cities, IoT devices, self-driving cars, robots, and drones. He gives businesses an insight into how other businesses, like Sephora, Disney, and Ford, are already using augmented reality and how your business will need to change to get ready for consumers and workers who will be wearing augmented reality (or what we call mixed reality) glasses while interacting with their business.
Ryan Scott, VP Digital Operations & Innovation
Keurig Green Mountain
MarTech Boston 2017 Speaker:
VP Digital Operations & Innovation, Keurig Green Mountain
Ryan oversees strategy, development, and operations of the digital technology space for KGM. This includes Keurig.com/.ca, our digital marketing ecosystem, mobile and IoT development, and consumer care applications. He plays a key role driving the company’s entire digital agenda.
Before joining Keurig, Ryan worked at SapientNitro for 8 years. In his last role, he served as Vice President and led Digital Marketing and Commerce platform strategy across a range of industries including sports & entertainment, travel, retail, CPG and hospitality. Ryan also led the firm’s global partnership with Adobe.
Ryan's career spans more than 20 years in the digital agency, management consulting, and technology implementation, as well as an eCommerce start-up. He has had the privilege of serving a broad range of clients over his consulting career including CVS/Caremark, L'Oreal, Victoria's Secret, TJX, General Motors, Ford, PayPal, Verizon, AT&T, Pfizer, NASCAR, Panera Bread and many others.
He holds an MBA from the University of Michigan, Ann Arbor and an International Relations Bachelor’s Degree from American University.
Erica Seidel runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. She also pens a blog called 'Practical Tips on Recruiting Great Analytical Marketing Talent' at www.theconnectivegood.com.
Previously, she ran Forrester Research’s global advisory businesses for CMOs and digital marketing leaders of Fortune 500 companies, achieving 600% growth and radical improvement in client retention. In these roles, she led forums for top executives to exchange best practices in marketing and tech, getting a front-row seat to the needs and challenges of senior marketers.
She also has significant experience in new product development and user experience, with companies such as Sony, IBM, Pitney Bowes, and Sun Microsystems (now Oracle.
Erica has an MBA in Marketing from the Wharton School of the University of Pennsylvania and a BA in International Relations from Brown University.
As Director, Marketing Operations at LogMeIn, Justin is responsible for all of the marketing systems and tools globally, as well as advanced marketing analytics. He is technical, but not a developer. He is analytical, but not a data scientist. In his role, he brainstorms solutions, solves problems, and tries to make other people's jobs easier.
Since joining LogMeIn in 2012, Justin has been instrumental in building up the marketing automation teams and has strengthened the relationship between marketing and sales by tightening the integration between marketing automation and CRM.
Prior to LogMeIn, Justin was Manager of External Marketing at Vistaprint and Sr. Manager of Marketing Strategy at Synapse Group Inc, a subsidiary of Time Inc.
He holds a BA from Amherst College and lives outside of Boston, MA with his wife and 1 year old son.
Steve Sirich, General Manager, Global Search Ads Business
MarTech Boston 2017 Speaker:
General Manager, Global Search Ads Business, Microsoft
Steve Sirich is currently a general manager on the Global Search Ads Business team at Microsoft. As the leader of the Bing Ads Marketing team, his primary business focus is to develop and manage the successful execution of the overall Bing Ads marketing strategy. This includes helping to determine what Bing Ads solutions should be offered to Microsoft advertisers, identifying who Microsoft should target relative to its customer verticals (i.e. the boundaries of the market segments to be serviced), defining how Microsoft will reach its targeted customers, and influencing when Microsoft will roll out Bing Ads product offerings to advertisers.
Cate Twohill is Senior Director, Technology Solutions, WGBH Educational Foundation.
Cate Twohill manages leading-edge marketing and fundraising technology for WGBH, PBS's largest producer of programming content including NOVA, MASTERPIECE, FRONTLINE, and ANTIQUES ROADSHOW. For more than 30 years, Cate has lead solutions designed to engage public media constituents and secure their philanthropic support. Cate began her career at WGBH before taking on roles with PBS, Beaconfire Consulting and Minitab. Since returning to, she's continued to advance WGBH's adoption of new tools and is helping to create a best-of-breed marketing services organization for public media stations nationwide.
By combining a dual profile of strategic marketing and R&D engineering in both leading multinational and start-up environment, I bring B2C and B2B high-tech innovations to new and fast changing markets.
I am a very dynamic, result-oriented leader, thriving when leveraging my strategic marketing and business development expertise in fast changing environments (double/triple digits growth and/or turnaround)
Specialties: Global Marketing and Strategy, Leadership, Business Development, Product Management and Product Marketing, Innovation, Analytics, (Digital) Marketing Activation and ROI
I am a senior technology executive with a broad array of technical, creative, analytical, managerial and digital marketing skills.
As the Chief Technology Officer of iCrossing, I manage the engineering team responsible for technology consulting, application development, product development, data platforms, and IT operations. Since joining the company, I have proven my technology chops while delivering digital solutions for an impressive list of global brands, including Toyota Motor Sales, Bridgestone Retail Operations, The Cosmopolitan of Las Vegas, Jim Beam, Hyundai, Lexus, Mitsubishi, Leo Burnett, LG, Kia, AAA, Adobe, Carlisle, Vail Resorts, CITGO, First Data Bank, Merrill Lynch, Mellon Bank, Chase, Marie Claire, Bermuda Department of Tourism and Mazda.
I have over seventeen years of experience in technical design and architecture of marketing and data platforms. I have a versatile technology background and am an expert in creating technical architecture that involves integration of multiple marketing technology platforms and creation of highly scalable systems utilizing industry-proven technology stacks.
I have a bachelor's degree in mechanical engineering from the College of Engineering, Hyderabad, India and a master's degree in computer science from Long Island University, New York.
Mike Volpe is the CMO at Cybereason, a cybersecurity SaaS startup. In less than a year, he has increased web traffic by 580%, grew lead generation by 420%, created 650% more pipeline, and helped grow revenue by 500%. He was also part of the founding team at HubSpot, where he helped grow the company from 5 people to over 1,000 employees, as well as $150m in revenue and a successful IPO. Mike is also active in the startup community as a member of the board of directors for Repsly, as an advisor to Drift, Privy, UserTesting, Digital Ocean, OnShape, Drafted and others, and as an angel investor and a founding partner of the “non-fund” Operator VC. Mike is one of the most sought-after marketing adviors in tech, and you can find him at www.MikeVolpe.com.
Jay Wilson, SVP, Marketing Platforms & Services
MarTech Boston 2017 Speaker:
SVP, Marketing Platforms & Services, Healthgrades
A technologist with over 15 years of experience building platforms, leading teams of engineers and developing innovative business strategies. Employs a hands-on leadership style, team building approach, and a broad base of experience across web-based, cloud-based, mobile and emerging technologies. Provides a wide range of skills, experience and passion to lead both entrepreneurial start-ups and large enterprises to growth and success.
- Team Leadership
- Business Strategy
- Business Development
- Project Management
- Experience across a wide range of Marketing Technologies
- IT Management for Public Companies & Sarbanes-Oxley Compliance
- Software, Network, Database Architecture, Development, Implementation
Travis Wright is a Marketing Technologist, Consultant, Keynote Speaker, Entrepreneur, Data & Analytics Geek, Tech Journalist, Startup Growth Hacker, and Stand-up Comic. He is the former global digital and social strategist at Symantec for the Norton brand. Over the past 15 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to Fortune 10. He is also a columnist at Inc. Magazine.
Travis has given over 75+ keynote presentations since 2012, in the U.S. and internationally. Wright works globally with company executives and company influencers on digital media ad spend, social business strategies for marketing, sales, and HR, as well as marketing technology consulting.