MarTech Boston Speaker:

Steve Gogolak

VP, Digital Marketing & Client Experience, Boston Private


I have a range of marketing experience with both B2B and B2C companies across numerous focus areas, all centered around designing online experiences and connecting the technology components to make them effective. Most recently my work has focused on aligning business goals to the technical systems responsible for customer data capture, transfer and processing for the purpose of marketing analysis and ultimately automating outbound marketing programs based on complex business rules or dynamic algorithms. This includes:

- Retail Front and Back End: Point of Sale, Order Management and eCommerce
- Web Analytics Platforms
- Social Media Custom Applications
- Mobile Application Analytics Platforms
- Email Service Providers
- Mobile Push Notifications
- Website Tag Management Platforms & Ad Networks

Examples of implementations I've managed where these data sources and integration points came together include:
- Automated, personalized email programs with targeted offers and test/control
- Automated, personalized Push Notifications driving users into targeted sections of mobile applications
- Full customer lifecycle program design across multiple channels including email, mobile push, ad retargeting and associate clienteling
- Cart abandonment programs with targeted cross sell offers based on live inventory catalogs
- Product recommendation engines and cross sell modeling implementations
- Customer segmentation based on future value predictive modeling

Throughout my career I've been fortunate to work with companies like Staples, Keurig, EMD Serono, Zipcar, Tourneau, Rue La La, Converse, Irving Oil and many others.

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