OCTOBER 2-4, 2017 | HYNES CONVENTION CENTER | BOSTON, MA

Keynote: Thriving in a World of Rapidly Changing Marketing Technology; Marketing-Led Digital Transformation, Inside & Out; Reimagining Marketing's Golden Triangle: People, Process & Technology

Overview

In this fireside chat, Rishi and Scott discuss the transformation underway in B2B marketing and how "consumerization" of the business buyer's journey parallels the digital dynamics in consumer marketing. Rishi will describe how Dun & Bradstreet has rearchitected its marketing department's Golden Triangle -- people, process, and technology -- to thrive in this new environment. You'll learn how D&B approaches its marketing stack (and the data flow that underlies it) and how its organization is structured and operates with ever-evolving tech-enabled capabilities.

Speakers

Scott Brinker

Conference Chair, MarTech & Editor, chiefmartec.com, @chiefmartec

David Edelman

Chief Marketing Officer, Aetna, @davidedelman

Rishi Dave

CMO, Dun & Bradstreet

Moderator

Scott Brinker
Conference Chair, MarTech & Editor, chiefmartec.com, @chiefmartec

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