OCTOBER 2-4, 2017 | HYNES CONVENTION CENTER | BOSTON, MA


Time

Monday, October 2

5:15PM - 7:15PM (2hr)

Opening Night Reception & Expo Hall Opening

Sponsored by:


Time

Tuesday, October 3

7:00 AM-9:00 AM (2 hr)

Breakfast & Registration

8:15 AM-8:45 AM (30 min)
Breakfast Keynote
Workfront

9:00 AM-10:30 AM (1 hr 30 min)

Keynotes:


Scott Brinker: Thriving in a World of Rapidly Changing Marketing Technology

David Edelman & Scott Brinker: Marketing-Led Digital Transformation, Inside & Out

Rishi Dave & Scott Brinker: Reimagining Marketing's Golden Triangle: People, Process & Technology
10:30 AM-11:15 AM (45 min)

Refreshments & Expo Hall Time

11:15 AM-12:00 PM (45 min)
Marketing
Build Customer Conversations (NOT Impressions): A Keurig Green Mountain Digital Success Story

Technology
Self-Driving Campaigns: What's Real vs. Hype vs. Next

Management
How a $1B Startup Runs Marketing to Lead Digital Transformation

Solutions
Solutions Session Presented by LookBook HQ
LookBookHQ

Noon-1:30 PM (1 hr 30 min)
1:30 PM-2:15 PM (45 min)
Marketing
How Staples Used Martech to Transform Marketing and the Enterprise

Technology
The Right Way to Select Marketing Technology

Management
A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?

Solutions
Solutions Session Presented by Seismic
Seismic

2:15 PM-2:30 PM (15 min)

Break

2:30 PM-3:15 PM (45 min)
Marketing
Old Mag, New Tricks: The Economist Drives Relevancy & Results Using Data Science & Persistent Profiles

Technology
Blockchain and the CMO: The Next Era of Marketing

Management
Predicting The Turn: The High Stakes Game of Business Between Startups & Blue Chips

Solutions
Solutions Session Presented by SnapApp
SnapApp

3:15 PM-4:00 PM (45 min)

Refreshments & Expo Hall Time

4:00 PM-4:55 PM (55 min)
Marketing
From Prospect to Reference Customer: Maximize Lifetime Value with Martech

How Philips Developed a Comprehensive Marketing Technology Strategy that Immediately Increased E-commerce Sales

Technology
Intelligent Agents - From Queries to Conversations to Actions, How AI is Changing the Face of Marketing

Next Tech for Marketing

Management
How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations

Making the Leap from Chief Martech to Chief of Marketing

Solutions
Solutions Session Presented by Marchex
Marchex

4:55 PM-6:00 PM (1 hr 5 min)

Networking Reception

Sponsored By:


Time

Wednesday, October 4

7:30 AM-9:00 AM (1 hr 30 min)

Breakfast & Registration

8:15 AM-8:45 AM (30 min)

Breakfast Keynote: TBA

9:00 AM-10:30 AM (1 hr 30 min)

Keynotes:


Travis Wright: "I Didn't Know Martech Could Do That!"
Brian Kardon, Jon Miller, Mike Volpe and Scott Brinker: Perspectives on the Evolution & Future of Martech from the 3 CMOs Who Launched It

Robert Scoble: The Next Two Clicks of Moore's Law -- Augmented Reality and the Future of Marketing
10:30 AM-11:15 AM (45 min)

Refreshments & Expo Hall Time

11:15 AM-12:00 PM (45 min)
Marketing
GoDaddy Rebuilds Its Marketing Stack to Enable a New Go-to-Market Framework

Technology
Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity

Management
Why Mad Men Now Have a Seat at the Table: Proving Marketing ROI

Solutions
Solutions Session Presented by Informatica
Informatica

Noon-1:30 PM (1 hr 30 min)
1:30 PM-2:15 PM (45 min)
Marketing
How Boston Private Built a Pipeline Martech Stack from Scratch in Under 3 Months

Technology
Creating Next Level Customer Experiences: Why Good AI Requires Great IA

Management
Inside the Search for a Martech Unicorn: How Healthgrades Attracted and Landed Top Martech Talent

Solutions
Solutions Session Presented By SOCi, Inc.
SOCi, Inc.

2:15 PM-2:30 PM (15 min)

Break

2:30 PM-3:15 PM (45 min)
Marketing
Creating Superaudiences: Personalizing the Customer Experience

Technology
Digital Marketing and Cybercrime: What Every Marketer Should Know

Management
Mergers and Martech: The Newell Brands Experience

Solutions
3:15 PM-4:00 PM (45 min)

Refreshments & Expo Hall Time

4:00 PM-4:55 PM (55 min)
Marketing
Tracing the Constellation: Your Customer Journey Data Trail

Getting Personal - The Rise of The Personal Data Economy and Me2B Marketing & Business Models

Technology
The AI Marketing Machine

TBD

Management
The 0 to 100 Effect

What Would MIT Do? Marketing As System Dynamics

Solutions

Editorial & Sponsored Sessions

Most sessions at MarTech are "editorial" ones, where speakers have been selected based on the quality of their content. These sessions are organized by the MarTech programming team. Editorial sessions do not have paid spots; no speaking slots are sold.

Sessions in Solutions Track, Breakfast Keynotes and Lunch Presentations are paid speaking slots. The content is produced by the sponsor. Sessions in the Solutions Track are open to those with All Access passes and those with Expo+ passes.

Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or influence the selection of speakers.