OCTOBER 2-4, 2017 | HYNES CONVENTION CENTER | BOSTON, MA

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MarTech: A Grand View & Conference

At MarTech, we cross-pollinate the best ideas and latest innovations across marketing, technology, and management. But more importantly, we reveal the beautiful entanglements between them.

MarTech is a tech conference for marketers and marketing conference for technologists. Management, as a discipline, is an integral and essential part of the program.

Not every organization is ready for marketing, technology, and management to converge. Our mission is to enable the present and future leaders who recognize the synergies between these disciplines to drive change and demonstrate the power of a united Martech tribe.

We hope you'll join us.

Marketing, technology, and management were silos of the past. Marketing technology management — MarTech — is the fabric of the future.
- Scott Brinker, MarTech program chair, and editor of chiefmartec.com

Only MarTech conference delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed in this software-powered marketing world.

Attending MarTech Will Help You...

  • Craft remarkable customer experiences
  • Acquire and implement effective marketing technology stacks
  • Rethink strategy enabled by marketing technology innovations
  • Adapt your organization to fast-paced, collaborative marketing
  • Manage cross-functional teams with agile and lean practices
  • Nurture multi-disciplinary talent
  • Redefine marketing’s role in the context of enterprise-wide digital transformation

Brands That Attend MarTech

Conference Program

The MarTech conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.


Scott and the MarTech conference Advisory Board review hundreds of session proposals and carefully craft a program of leading speakers, sharing real-world experiences and expert analysis on the most timely and important topics in marketing technology. This process is managed completely independently from sponsorship and exhibit opportunities.

Advisory Board


Shawn Goodin
Marketing CTO
JP Morgan

Meagen Eisenberg
Chief Marketing Officer
MongoDB

Mayur Gupta
VP Innovation,
Growth & Marketing
Spotify

Erica Seidel
Principal
The Connective

David Raab
Principal
Raab & Associates

Ashu Garg
General Partner
Foundation Capital

Location

Hynes Convention Center

Located in the heart of Boston’s historic Back Bay neighborhood, the Hynes offers your event the ultimate in flexibility and convenience. The Hynes Convention Center offers a compact, collegial environment in the heart of the city, with the latest in convention technology and services. Take advantage of the special MarTech hotel rate – just $349 per night plus tax. Learn more.

Hynes Convention Center
900 Boylston Street
Boston, MA 02115