Find out what’s changed, what’s ahead and how marketers can leverage these disruptions for a successful 2018.

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it:

• Digital transformation.
• Microservices and APIs.
• Vertical competition.
• Digital everything.
• Artificial intelligence.

These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally, as well as how they engage with customers. In this e-book, Scott Brinker outlines what lies ahead for marketers in the next three to five years and dives into the following areas:

• Marketing’s cross-organizational role in governing customer experience.
• Distributing innovation with citizen developers, analysts, and integrators.
• Marketing operations and technology management in a post-platform world.
• Conversational interfaces as the most promising new digital touch points.
• Dealing with real threats with emerging AI technologies and how to mitigate them

Download “The 5 Big Disruptions to Marketing in 2018.”