San Francisco, CA: May 9-11, 2017

Hilton San Francisco Union Square

MarTech 2016 Agenda


All Access conference passes are SOLD OUT, but you can still meet more than 100 marketing technology solution providers at the Expo Hall! These leading martech companies will be available to answer your questions, provide demos, and give you insights into their solutions. See who's exhibiting.

Register for an Expo Pass and pay the conference rate of $119!

Click the Details link for session descriptions, speakers and locations of activities.

Sunday, March 20, 2016

6:00-7:30pm
CityScape
[ Details ]

Join your fellow martech enthusiasts and speakers for some great conversation, beverages and munchies, along with a spectacular view of San Francisco from the 46th floor of the Hilton.

Please note: The Opening Reception is open to All Access pass holders only.

Sponsored by:

Monday, March 21, 2016

Expo hours: 7:30 AM - 7:00 PM

7:30-9:00am Registration & Breakfast, Expo Hall Open

Keynote: Hacking Marketing: The Entanglement Of Marketing & Software

Modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback and manage an increasingly complex set of customer experience touch points. All of these challenges are shaped by the dynamics of software — from the growing number of technologies in our own organizations to the global forces of the Internet at large.

In this opening keynote, program chair Scott will share ideas for adapting successful management frameworks from the software industry to the practice of marketing from his new book, "Hacking Marketing." Starting from a foundation of agile and lean management methodologies, he will take the audience through a range of innovation techniques and pragmatic approaches for scaling marketing in a fragmented and constantly-shifting environment.

Topics will include how to:

  • Increase the tempo of marketing's responsiveness without chaos or burnout.
  • Design "continuous" marketing programs and campaigns that constantly evolve.
  • Drive growth with more marketing experiments while actually reducing risk.
  • Architect marketing capabilities in layers to better scale and adapt to change.
  • Balance strategic focus with the ability to harness emergent opportunities.

Scott Brinker
Conference Chair, Editor & Publisher, chiefmartec.com

MarTech is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its affects on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008.

Scott is the co-founder and CTO of ion interactive, a software company that provides marketers with a platform for creating and testing interactive content — wizards, interactive white papers, assessment tools, configurators, calculators, microsites, and more.

10:00-10:30am
Refreshments
Expo Hall
[ Details ]

The Natural Laws of Strategy

Why companies have to study physics, biology, psychology, sociology and neurology to create strategy in a complex world.

There was a time when our sense of control over our companies and our markets led us to believe that straight-line strategies were possible and even effective. That time is over – if it ever existed at all. For the past several years, Gord Hotchkiss has been working in the world of corporate strategy and realizing that something was amiss. As he started researching a new book about business success, he soon realized he had to rethink his entire approach to strategy. In this sneak preview of the upcoming book, The Natural Laws of Strategy, he shares some of his findings and realizations:

  • Why our current concept of strategy is largely an illusion
  • Why humans love straight lines but real life tends to roll out in waves
  • The role of iterative "sense-making" in corporate strategy
  • A more realistic model of leadership
  • The recurring pattern of creative destruction and "regime shifts"

Gord Hotchkiss

Gord Hotchkiss has been a marketing and strategic leader for the past 3 decades. He was one of the pioneers of search marketing and was responsible for many of the seminal studies that helped the industry understand how we use web search. Through his popular blog, Outofmygord.com, and other online publications, he’s been a keen observer, writer and commentator on the intersection between technology and human behavior for the past 15 years. He has worked with some of the biggest names in corporate America, helping them define and execute their digital strategies. He is the author of The Buyersphere, How Business Buys from Business in a Digital Marketplace and is currently working on his second book, The Natural Laws of Strategy.

Scaling Innovation: Addressing The Martech Balance Challenge

Learn how a data-driven PR agency began to solve the great martech paradox: how to balance scalability and innovation.

You'll hear about the creation of a different kind of martech team whose focus is solely on scalability, and how innovation is transformed into products and services.

See a select handful of examples of products that have gone from "in the labs" to "in the field," and walk away with a conceptual plan for creating the same scalable innovation at your company.


Christopher Penn
Vice President, Marketing Technology, SHIFT Communications

Christopher S. Penn has been featured as a recognized authority in many books and publications such as the Wall Street Journal, Washington Post, The New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, Fox News, and ABC News for his leadership in new media and marketing.

In 2012, 2013, and 2014, Forbes Magazine recognized him as one of the top 50 most influential people in social media and digital marketing. MediaPost renewed this honor in 2015. Marketo Corporation named him a Marketing Illuminator, and PR News nominated him as both Social Media Person of the Year and Social Media Icon MVP in 2014. PR News also named him Agency Professional of the Year.

Christopher is the Vice President of Marketing Technology at SHIFT Communications, a public relations firm, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He's the author of the best-selling books "Marketing White Belt: Basics for the Digital Marketer," "Marketing Red Belt: Connecting With Your Creative Mind," and "Marketing Blue Belt: From Data Zero to Marketing Hero."

Cognitive Marketing: The Rise Of The Super Intelligent Marketer

Cognitive computing has a big future in marketing. It's already in beta mode, and IDC predicts that by 2020, 50% of companies will use cognitive computing to automate marketing and sales interactions with customers.

The past ten years have set the stage for the next revolution in marketing (and digital culture in general):

  • Big data, big analytics and intelligent processes have scaled way beyond the capacity of the human mind.
  • Our smartphones are bringing artificial intelligence into our daily lives.
  • The Internet of Things will make the real world into a playground of metrics.
  • Advances in cognitive computing are opening entire economic models to automated management.

In this session, Gerry will analyze these converging trends with respect to the radical new capabilities they will provide for marketers and the profound impact they will have on customers. He will explain how marketers can leverage cognitive services for specific marketing activities and outline the prerequisites for success with cognitive marketing.


Gerry Murray
Research Manager, CMO Advisory, IDC

Gerry Murray is a Research Manager with IDC's CMO Advisory service. He has 20 years of experience in the high tech industry both as an analyst and a marketer. He provides best practice guidance to senior marketing executives at many of the world's largest high tech companies. Clients include: Accenture, Adobe, Autodesk, Avanade, Avaya, Cisco, CSC, Dell, EMC, Fujitsu America, HP, Hitachi Data Systems, IBM, Intel, Intuit, Juniper Networks, Marketo, Mathworks, Microsoft, NetApp, Neustar, Qualcomm, Red Hat, Sage, Salesforce.com, SAP, Schneider-Electric, Seagate, Sungard, Symantec, VMware, Workday and Xerox. His research spans a wide range of marketing topics as well as channel and sales enablement and customer experience.

Gerry gives inspiring and thought-provoking presentations to help modern marketers perform better in the present and more effectively prepare for the future. He speaks at a limited number of public events each year. Recent presentations include MarTech 2015 in San Francisco and IDC Directions in Boston and San Jose.

Marketing Technology To Enable Customer Obsession

Customer obsession is a top item on the marketing agenda of many organizations. There are many ingredients to enabling customer obsession including: marketing technology, people, processes and a strong change management program.

Rohit will share insights into how McKesson is making this happen using a center of excellence, martech infrastructure, strong collaboration across all business units/corporate functions and a program to enable the marketers in the digital age.


Rohit Prabhakar
Head of Digital Marketing Strategy and Marketing Technologies, McKesson

Rohit Prabhakar has a strong background in technology, sales and marketing. He is currently responsible for the Digital Marketing Strategy and Marketing Technologies for McKesson Corporation. He heads the Digital COE that is responsible for transforming marketing in the digital age across McKesson. Digital COE @McKesson is responsible for innovation, setting up the best practices, providing marketing technology infrastructure, implementing/improving marketing processes and governance across all business units and marketing functions at McKesson.

Prior to joining McKesson, Rohit worked in several diverse roles like software engineer, technical architect, project manager, engagement manager etc. in the financial and auto industries.

He is very passionate about enabling business with right technology, people and processes. He loves to wear his business hat before wearing the technology hat as he believes that technology is to enable business/need and not vice versa.

Rohit received his Bachelor & Masters of Science, Masters in Computers and MBA from various universities in India

A Balance Struck — Sales & Marketing Alignment

Joseph will walk the audience through Cisco’s journey in creating a revenue generating marketing machine, including:

  • developing a common language;
  • designing modern automation and nurture programs;
  • implementing process and culture for operational rigor;
  • governing fast-moving technology.

Audience takeaways will include marketing technology powered solutions for sales/marketing alignment, best practices for revenue generation and evolution from marketing tactics to lead generation.


Joseph Puthussery
VP Digital Marketing & Operations, Cisco

As Vice President of Digital Marketing, Joseph leads a global decentralized team focused on Cisco's Web, Media, Automation, DG, Omni-Channel, Social Media, and Rapid Innovation Labs.

During his career, Joseph has held many sales, operations, marketing and business leadership roles. With a degree in Engineering, Joseph also balances his marketing prowess with years of over-quota performance in sales. Most recently, announced the winner of Sirius Decisions "Sales & Marketing Alignment" award.

Bridging The Gap Between Marketing And Finance

With all the data and tools marketers have today to establish attribution and optimize investments, you would think marketers could make the case for more investment and demonstrate strong returns. Wrong!

Over the last 30 years, the overall spend in marketing is pretty flat both as a percent of sales and as a percent of GDP. Why? Are finance people just dense? Are business unit leaders calcified in their ops-centric and short-term view of performance? Maybe. Or maybe it's just that marketers have embraced their new-found intelligence tools as more of a weapon than a basis for collaboration.

In this talk, Pat will bring some frameworks and stories from large brands to show how attribution and optimization can be transformative tools when used in a people-smart way. He'll show how many marketers armed with better "facts" than before often slip into high-tech bunkers and throw data-bombs to fight the same old political wars — tactics that simply increase the costs of the historical stalemate. He'll also demonstrate how some organizations have learned to use their data to build bridges vs. bunkers, and substantially improve the role of marketing as value-driver vs. cost center.


Pat LaPointe
Chief Growth Officer, Growth Calculus

Pat has worked with over 300 companies in 15 major industry sectors to better align marketing performance with financial outcomes. He's created, built, and sold several marketing services companies. He's also been published in over 50 marketing industry sites/publications, and been a guest instructor at 6 of the top 10 MBA schools.

11:45-1:15pm
Lunch & Sponsor Presentations

Golden Gate 6-8
[ Details ]
Plaza A/B
[ Details ]
Golden Gate 1-5
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Marketing on Fleek: 5 Characteristics of Confident Marketers

Marketing technology opens the door for marketers to do a ton of amazing things – but there are actually so many things we could do that we feel overwhelmed. We need the confidence, in ourselves and in our systems, to launch marketing initiatives that stand out and get results. Join this session to learn the 5 characteristics of confident marketers and how to take control of your own marketing destiny. In addition, you’ll leave with 4 bonus tactics to put into action right away and see more confident results.

Speaker: Aaron Dun, SVP of Marketing, SnapApp


SnapApphttp://snapapp.com

SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. Interactive content gives marketers the opportunity to repurpose existing content to expand and extend their campaigns, creating more opportunities for conversion and collecting better prospect data. SnapApp empowers marketers to create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content looks great on any device. Rather than one more thing to do, SnapApp lets you do more with what you already have – and get better results. SnapApp customers include Oracle, Atmel, Random House, and EMC among others. For more information, visit snapapp.com.

Streamlining Video Across the Enterprise

As video usage becomes more pervasive, companies are striving to streamline processes on the front end and tech stacks on the back end. Join Brightcove as we discuss how to

  • align sales and marketing by creating video-centric workflows with CMS, MAP, CRM, and analytics integrations
  • ensure external videos have reach while internal ones remain secure
  • meet the challenges posed by globalization, including government regulations and localization

Speaker:Amy Hyde, Director, Technology Alliances


Brightcovehttp://www.brightcove.com

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, offers a family of products that revolutionize the way organizations deliver video experiences. The company's products include Video Cloud, the market–leading online video platform, Zencoder, a leading cloud–based media processing service and HTML5 video player technology provider and Once, a cloud–based ad insertion and video stitching service. Brightcove has more than 6,100 customers in over 70 countries that rely on Brightcove cloud content services to build and operate video experiences across PCs, smartphones, tablets and connected TVs.

Context is next: Are you ready for the next wave in marketing?

Marketers used to only dream of delivering personalized, tailored digital experiences to their customers. Companies knew their buyers deserved it — even demanded it — but the best they could supply was a siloed, segmented, automated flow of communication. But beware, some marketers are bridging this gap between desire and reality, and already seeing business results. These visionary context marketers have shifted their mindset and acquired the necessary technology to understand every customer and use that intelligence to shape every experience at scale, in real-time. Join Sitecore CMO, Scott Anderson, to discover how *context marketing* is revolutionizing the customer experience, and how you can get your company in the game.

Speaker:Scott Anderson, CMO


Sitecorehttps://www.sitecore.net/

Sitecore is the global leader in customer experience management software, delivering highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. Sitecore's experience platform delivers one connected experience across both on- and off–line channels, enabling marketers to own the experience of everyone that engages with their brand and easily engage in seamless conversations with their audiences when and where they want. More than 3,500 of the world's leading brands — including American Express, Carnival Cruise Lines, easyJet and Heineken — trust Sitecore to help them deliver the meaningful interactions that win customers for life.

Marketers Driving IT Purchasing

With all of the technologies and data available to marketers, the biggest challenge has become determining which one (or combination) will help them make agile decisions and prove their ROI. In this presentation, Brad will explain how best to leverage data into one-to-one marketing methodologies that are effective for each company stakeholder. He will share two specific examples of how Akamai is utilizing its own data to create insightful content for its target audiences — prospects, media, customers, partners and even suppliers. He'll share ideas that you can implement to better leverage the data, technologies and tools in your own marketing organization.


Brad Rinklin
CMO, Akamai

As the Chief Marketing Officer at Akamai, Brad Rinklin's responsibilities include leading Akamai's Marketing & Corporate Communications, Product Marketing, Partner Marketing, Sales Productivity and Channel organizations. He has over 19 years of high-technology sales, marketing, training and business development experience.

Rinklin joined Akamai in 2000 as a member of Global Sales, where he held several roles including sales engineering and sales management. He was appointed Director of Sales Productivity & Global Field Marketing in 2002 where he built the Sales Productivity and training departments within Akamai and introduced lead and account development to the marketing process.

In 2006, Rinklin was promoted to Vice President of Marketing and evolved the department over the next four years into a global department with leadership in EMEA and Asia. In 2010, he added global channels to his responsibilities and has solidified and grown partner relationships with companies such as IBM, Verizon and HP.

Prior to Akamai, he owned and operated high-tech computer training centers for New Horizons Computer Learning Centers.

Brad has a B.S. in Marketing and Economics from Baylor University and post-graduate education from Harvard Business School and MIT Sloan School of Management.

Ready, Aim, Fire: LinkedIn's Custom Targeting Suite

Over the past four years, LinkedIn has deployed a suite of internally-built solutions for predictively targeting members at scale to support its diverse B2C and B2B product lines. They include:

  • A statistical modeling engine, built on top of the Hadoop distributed storage and processing platform, which allows marketers to predict campaign response behaviors and other events.
  • A self-serve data mart and boolean search engine enabling marketers to easily define their target audiences for a campaign.
  • A campaign prioritization engine enabling marketing organizations to support governance of contact frequency and audience collision.

In this session, Ian and Sidd, who manage these solutions, will outline the context that led to their creation, resourcing and design challenges along the journey, and their impact on operational efficiency.


Ian du Mee
Senior Manager, Global Marketing Operations, LinkedIn

Ian du Mee is a marketing operations manager with a great deal of experience building scalable processes that leverage data to power marketing efforts. His focus is orchestration, managing complex system integrations while coordinating and prioritizing marketing efforts across businesses and channels.


Sidd Sengupta
Marketing Data Enablement, LinkedIn

Sidd Sengupta transitioned from software engineering into marketing operations to solve the pains of modern marketers with technology. He is responsible for building propensity models for targeting at LinkedIn by leveraging the power of big data and machine learning. Sidd's prior experience includes implementing CRM solutions, marketing technologies, and predictive lead scoring in B2B and B2C contexts.

1:40-2:05pm
Continental Ballroom
[ Details ]

Agile Marketing Measurement

Content creation is becoming more agile. Customer communications are becoming more agile. Marketing execution is becoming more agile. It's time for marketing measurement to become more agile too. Manually assembled year-end review decks and annual mix models don’t cut it any more. We need measurement methodologies that can keep up with the pace of the modern marketing organization, and (spoiler alert!) a big boost in marketing ROI awaits.

Join Coca-Cola’s director of connection planning effectiveness & productivity, Shubu Mitra, and Beckon CEO, Jennifer Zeszut, for an in-depth look at agile marketing measurement and how it fuels the agile marketing engine. In addition to sharing case studies, best practices, pitfalls and lessons learned as measurement speeds up, the duo will share some hot-of-the-presses research conducted by Forrester that finally quantifies the incremental return on marketing investment that teams can expect if they commit to agile marketing measurement and rapid optimization.

In this session you will learn:

  • How to model out the ROI of agility at your organization
  • The real-world limitations that marketing teams face as they start to speed up
  • How data access and analysis methodologies need to change in a world of more rapid decision-making
  • How the role of the centralized marketing analytics function needs to change to support decision-making in a more distributed way

Jennifer Zeszut
CEO, Beckon

Jennifer Zeszut is CEO of Beckon, a SaaS omnichannel marketing intelligence company. Jennifer has been a marketing leader for most of her career working for top brands like eBay, Proctor & Gamble, and Cost Plus World Market. She was the trusted advisor to many more brands as head of Strategy and Analytics for digital agency Razorfish for many years.

Prior to Beckon, she founded Scout Labs, a leading social media monitoring, analytics, and engagement platform, which was sold to Lithium Technologies in 2010. She's been featured in The New York Times, The Wall Street Journal, FastCompany and TechCrunch and was invited to speak about entrepreneurship at the White House as part of President Barak Obama's Startup America Initiative.


Shubu Mitra
Director, Connection Planning Effectiveness & Productivity, Coca-Cola

Shubu Mitra is Director of Connection Planning Effectiveness & Productivity at The Coca-Cola Company. He leads Coca-Cola’s global effort to improve the effectiveness of brand marketing communications and increase productivity. Shubu is responsible for measuring the impact of all communication investments on the business and developing, deploying and supporting, tools and processes for improved resource allocation, better communication planning and real time program management. Shubu is currently establishing Coca-Cola's Global Media and Marketing Intelligence system to understand the relationship between investments, media performance and business outcomes...continuously across brand and markets. Prior to joining Coca-Cola, Shubu was a consultant with McKinsey & Company and worked with several CPG clients on brand growth strategy and marketing spend effectiveness.

Shubu holds a Bachelors degree in Mechanical Engineering from Institute of Technology, Banaras Hindu University, India, a Masters of Management Studies from University of Mumbai, India and a Ph.D. in Marketing (ABD) from Krannert Graduate School of Management, Purdue University.

You can find him on twitter as @shubu or on Linkedin.

The Expanding Nature Of SEO

Search Engine Optimization is more important than ever, as the benefits of being found on new platforms and devices rapidly expands beyond standard web pages.

The art of SEO now encompasses a multitude of optimizations for Apps, Google Answers, Accelerated Mobile Pages and scores of emerging technologies. Siri anyone?

In this session, Micah will discuss the types and how to's of optimization in the expanding role of SEO.


Micah Fisher-Kirshner
Senior SEO Manager, Zendesk

Micah Fisher-Kirshner runs Zendesk's search engine optimization efforts, bringing his in-depth experience to help integrate SEO from the ground up.

He's previously worked at marketplaces with millions of pages at Zazzle and Become as well as at smaller companies such as Balsam Brands. He also volunteers his time advising for SEORadar and GreatNonprofits.

He received his Master's from the International Relations & Pacific Studies program at UCSD and holds a BA in International Affairs from The George Washington University.

How Quickly Martech Turns Into War-Tech Among Teams

You've trained your team. Created the best marketing technology stack on the planet. All the pieces connect.

And suddenly you feel a shift in The Force. New members of the (fill in dept) management team. Suddenly there are experts who have keys to the web platform, back end database, or, "oh no, not the CRM!" Just when you think the systems are stable, here come the newest hotshots hell bent on proving their worth!

What do you do? You create charts, flows, animations and walk the newest members step-by-seamless-step through the process. You leave, feeling better. There's no way they can screw it up. "We JUST WENT THROUGH IT. I left a PowerPoint there and everything!"

But here's the thing. People nod. A lot. They have a huge case of FOLLI: Fear Of Looking Like an Idiot. As much as you think you nailed that overview, 90% went over their heads. Side note: If someone truly gets it on the first review, steal 'em for your team.

Here's the other thing. No one reads. They can. They just don't. Never assume anyone read the important nuggets on how your entire lead-to-cash-flow is dependent on that field the newest CRM admin just deleted.

First instinct is to wrap your arms around that beautiful tech stack and say "Mine!" That's ok. Smell the new personalized experience and watch as millions of data flows pass at subatomic speed. It is a thing of beauty.

Feel better? Ok. Open the doors and bring in every single team that has the slightest chance of flushing all that beauty down the tech toilet. Create a Customer Tech Committee (note: NOT a "Marketing" or "Sales" or "Any Department" committee). A Customer Committee. The group who has access and means to alter the customer experience in any way. Don't just include the folks who "get it".

Why are we doing this? We must help them understand that everything is now connected. And when everything is connected, everything breaks. Website wants to get more personal. Great! Here are the fields we recommend and some team members who would love to help design the rules. SFA/CRM needs to be updated for the next fiscal year? Let's pull up some of our test scripts and sandbox settings and create a plan - TOGETHER. Getting the trust of your departmental colleagues doesn't just give you insight to their plans, it helps you by putting more eyes and ears around your company on any given day. And if we can't grow more arms, a few more eyes and ears wouldn't hurt.

You'll leave this session with:

  • a proactive approach to protecting your tech blueprint.

  • roles and responsibilities for all technology stakeholders.


Beki Scarbrough
Executive MarTech & Demand Gen Advisor

Beki was formerly VP of Integrated Marketing at CA Technologies, and responsible for demand architecture for the company's growth products. She created the company's first marketing technology team and designed an award-winning marketing technology stack, centered on Marketo and Salesforce.com. The year after deployment, CA was awarded The Integrator Revvie from Marketo for its use of technology in marketing and quick results.

Beki has also been recognized by the Sales Lead Management Association as one of the Top 20 Women to Watch in Sales Lead Management, won Marketing Team of the Year and Marketing Executive of the Year in 2015 at the Marketing Nation Summit. She's held similar roles in corporate and field marketing for McAfee and Infor.

One Profile To Serve Them All: How A Unified View Of The Customer Drives Martech Integration And Success

For many consumers, the digital landscape has become a series of disjointed and disconnected experiences. That's because few companies have learned the secret for harmonizing their siloed applications to deliver better experiences: universal customer profiles.

Through a foundational "data layer" and the ability to create and activate holistic, 360-degree profiles, organizations can more easily deliver a unified story to consumers across marketing channels and devices, helping increase customer satisfaction and results.

Learn how Dell created a customer acquisition engine that leverages universal profiles and a powerful data foundation to drive better omni-channel experiences. Learn the strategy, best practices, and tools that Dell uses to delight customers, achieve its omni-channel goals, and stay ahead of the competition.


Troy Steen
Manager, Analytics and E-commerce, Dell

Troy Steen joined Dell in 2012 as the Global Lead for Digital Analytics within the software division. He built the department from a single person devoted to monthly web traffic reports into a department of analysts providing audience and prospect insights spanning the entire digital marketing organization — including website, social, advertising, video, and search. During his tenure at Dell, Troy has been a constant advocate for improving the customer experience by leveraging marketing technologies and platforms. He started the optimization program in 2014 and assumed management of the e-commerce group in 2015.

Most recently, his team has been focused on developing the customer acquisition engine to provide an omni-channel tracking and delivery vehicle which enables a 1:1 marketing experience within the Dell Software group by utilizing a number of homegrown applications and integrated marketing technology vendors.

2:30-3:00pm
Refreshments
Expo Hall
[ Details ]

Using Martech And Data To Re-Imagine Channel Marketing

Large product-centric companies looking to boost sales have been adopting channel marketing programs for a long time. And for a long time, these programs have remained the same — even with the emergence of new marketing technology tools, data and the cloud. Companies who have yet to change their ways when it comes to channel marketing are relying on archaic, inefficient tactics and limited tech that are "assumed expenses," rather than putting resources and dollars to work for ROI. It's often said that half of market development funds (MDF) are being wasted. Which half? It's anyone's guess.

Clearly, it's time for channel marketing to get up to speed with other data-driven, savvy marketing approaches. Publicly traded ShoreTel, a leading provider of IP phone systems and unified communications solutions, has recognized this and is taking steps to transform outdated channel marketing practices using advanced marketing technology at the core. First, the company embraced the cloud and expanded to be both a product and service provider. Not only is this service-based approach new for customers, but it's new for their channel marketers too, who are used to a clear-cut product spike when selling products. While service-based selling does not produce this immediate, desired spike in revenue, it is more profitable in the long term. And, it takes a smarter, more modern marketing approach.

In this session, Mark Roberts will discuss how ShoreTel is:

  • shifting ineffective MDF spend on golf tournament and T-shirt giveaways to create more business value through data-driven demand and customer acquisition programs;

  • educating, onboarding and enabling channel partners at scale with new tools and capabilities -- the same advanced tools and techniques used by transformative, enterprise marketers;

  • simplifying and automating channel marketing's outbound demand generation to acquire, score and nurture new leads in an innovative way for ROI.


Mark Roberts
CMO, ShoreTel

Mark Roberts joined ShoreTel in December 2013 as chief marketing officer, bringing 20 years of technology sales, marketing and product management experience. Roberts has spent most of his career at technology companies, holding senior positions at Mitel, NexTraq, Polycom, 3Com and Intel. While the CMO at NexTraq, he implemented changes in marketing functions that resulted in a substantial increase in new business coming from marketing activities, and his revamping of product positioning and sales tools contributed to overall business growth.

As ShoreTel's CMO, Mark leads marketing strategy, product marketing, demand generation, branding and external communications. He holds an MBA in marketing from Leicester University in the United Kingdom.

The DNA Of Unicorns And Marketing Technologists

What does the tech stack look like for the "unicorn" companies and what is the profile of the most influential marketing technologists who build those stacks?

Isaac will start by profiling the martech stacks of the unicorn companies (those valued at more than $1B) including:

  • an analysis of their tech stacks using Datanyze data;
  • cohorted company growth and its relationship to their technology choices;
  • the order of adoption of key/critical martech stack technologies (CRM, MAP, adtech, etc.);
  • advanced analytics techniques to assess probability of martech adoption at each major stage of company growth.

Isaac will then segue into his specific experience with the growth of marketing technology and marketing operations at New Relic, one of those unicorn companies. He will demonstrate how systems thinking is arguably the most powerful tool in the marketing technologist's toolbox.


Isaac Wyatt
Director of Marketing Operations, New Relic

Isaac Wyatt is a tech-nerd who loves to makes people's jobs easier using tech and automation. As Head of Marketing Ops at New Relic, he focuses on helping organizations optimize the entire value-chain by aligning people, their activities, the technologies and processes they use to achieve goals, in an efficient and scalable way.

The Omni-Channel Reality With Marketing Technology & Integrated Experience Planning

There is no doubt about the fact that we are now living in a consumer-led era where an individual demands the most immersive "omni-channel" experiences that are personalized, relevant and seamless, and also get her what she needs even before she knows she needs it. Whether she's transacting in retail, finance, travel, real estate or now even healthcare, she sees no difference in those verticals and expects the same class of experience, value and storytelling.

Despite this obvious fact, most of us as brands and marketers continue to struggle in delivering to that promise and expectation; primarily due to fragmentation within the entire ecosystem. This notion of seamless omni-channel experience can be accomplished through connected marketing technology machinery, along with data, content and an integrated experience planning process that is driven by consumer behaviors and not channels or touch points. The brands that are able to connect the fundamental pieces with an experience planning process will succeed in driving behavioral change; the rest will unfortunately deliver broken experiences at best.


Mayur Gupta
SVP, Head of Digital Platforms & Marketing Technology, Healthgrades

Mayur Gupta is the Senior Vice President, Head of Digital at Healthgrades, the leading online resource for comprehensive information about physicians and hospitals.

Prior to joining Healthgrades, Mayur was the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. He successfully established a Global Marketing Technology organization at KC with responsibility for building a global, connected, digital ecosystem across Media, Content, Data and Commerce organizations.

Last year, Mayur Gupta was recognized as one of the "40 under 40" leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub.

A self-starter, digital evangelist, marketing technologist & innovation thought leader, he brings more than 15 years of experience in leading digital transformation on both the agency side and within Fortune 100s.

How Marketing Automation And CRM Integration Can Improve Sales And Marketing Collaboration

LogMeIn has tripled in size over the past three years, and with extreme growth comes intense growing pains. One of those pains was within the sales organization, where over 300 salespeople needed a better way to follow up with prospects and manage existing customer accounts.

To address those pains, marketing and sales operations collaborated to re-architect the way the marketing automation platform (Silverpop) and CRM platform (Salesforce) interacted, building an enterprise-grade system to monitor and manage sales and marketing activities and measure results against agreed-upon goals. Marketing uses Silverpop lead scoring and lead nurturing to deliver high quality prospects to Sales, who now have full insight into all marketing programs.

LogMeIn faced many challenges before starting this project, including: duplication of records in Salesforce; lack of insight into marketing activities; lack of targets and goals; and limited scoring capabilities. While no collaborative project between marketing and sales will ever be perfect, LogMeIn achieved many of its goals and is better positioned for continued growth.

In this presentation, Justin Sharaf will cover:

  • effective marketing automation and CRM integration;

  • how to use lead and contact scoring;

  • best practices for measuring the success of sales and marketing activities;

  • and tips for improving sales and marketing collaboration through technology.


Justin Sharaf
Director, Customer Marketing, LogMeIn

As Director, Customer Marketing at LogMeIn, Justin Sharaf is responsible for customer marketing programs for all products under the LogMeIn brand. His team works closely with Product Marketing and Sales to develop onboarding, upsell, cross-sell, and retention programs globally to achieve business goals.

Since joining LogMeIn in 2012, Justin has been instrumental in building up the Marketing Automation infrastructure for both the Acquisition and Customer Marketing teams and has worked closely with Sales to integrate Marketing Automation and CRM platforms.

Prior to LogMeIn, Justin was Manager, External Marketing at Vistaprint, where he managed all Print and Direct Mail Acquisition efforts. He began his career at the Synapse Group, a Time Inc. Company. At Synapse, he worked his way up from a Marketing Analyst to eventually managing the Magazines for Miles frequent flyer program.

Find him on twitter or Linkedin.

A Herculean Story From Intuit's Global Automation Rollout: Scaling The Soft Stuff To Unlock Technology Upside

Successful marketing technologists help their Marketing and IT teams scale the “soft stuff”, i.e. the people capability and process change management that unlock technology upside. But what does that really look like at a daily, operational level?

Jaemi, a marketing technology leader at Intuit, will share the approach, toolset and ways of effectively working that she put into place to support a global marketing automation platform rollout. Patrick will link Jaemi's approach to a broader set of cross-industry, operational learnings from the martech trenches.

They will discuss:

  • ways of working and collaborative tools that keep marketing and IT moving in lockstep during the rollout and beyond

  • how to scale marketing contributors' capabilities

  • organizational change management that goes hand-in-hand with technology and strategy

  • how to account for varying levels of maturity and capability across country marketing teams to support a global martech launch

  • vendor selection considerations, including for external partners supporting the people and process change


Patrick Spenner
Strategic Initiatives Leader, CEB

Patrick Spenner is a Managing Director in CEB's Marketing practice, variously spending his time on research, new product development and thought leadership. Since joining CEB in 2005, Patrick has overseen membership programs serving the needs of CMOs, Corporate Communications executives and Marketing Communications executives.

Prior to working at CEB, Patrick led a business line in Capital One's marketing and analysis group. In that role, he managed all aspects of the marketing mix for the business, including marketing communications, pricing, segmentation, sales strategy and distribution, and analytics. In the distant past, Patrick worked in business research on initiatives variously supporting heads of strategy and human resources at Global 1000 corporations. Patrick holds a Bachelor's Degree in Economics from Georgetown University and a Master of Business Administration degree from Stanford University. He lives just outside Washington, D.C. with his wife, four children and a menagerie of pets, whose names he can no longer keep track of (the pets, that is). In his spare time—about 15 minutes on the weekends—Patrick enjoys star gazing, jogging, biking and flying drones.


Jaemi Bremner
Marketing Technology and Capability Leader, Intuit

Jaemi Bremner is a Marketing Technology and Capability Leader at Intuit. She works closely with sales, marketing, and IT teams to deliver delivering marketing technologies to increase their capabilities to to deliver awesome customer experiences across the all touchpoints.

Previous to Intuit, Jaemi was a Product Manager in the Adobe Marketing Cloud team responsible for a digital marketing platform to transform multiple point solutions to a single cloud platform. The products she lead were an Omnichannel Campaign metadata store with a single view, Marketing Cloud Apps Store and Consolidated Care. She also lead an extensive customer research project to better understand what an Enterprise Marketing department will need for people, process and technology in the next 5 years. She has a history of kickstarting and closing “the impossible” projects such as global Salesforce.com deployment, Closed Loop Marketing Analytics, Enterprise Data Governance framework and Audience Libraries for Sales Enablement. Jaemi's areas of expertise are Marketing Technology strategy, omnichannel campaign management,enterprise marketing automation, global marketing operations, Salesforce.com platform and agile software development. She has a BS from Millersville University and is currently at guest speaker Haas School of Business at UC Berkeley on "Subscription and Marketing Technology Business Models: Impact to Modern Pricing".

The Ultimate Guide To Building Your Martech Stack

When building your martech stack, there are many things to consider. Are you a B2B, B2C, e-commerce, publisher, or other type of business? Each has different needs, but most stacks share necessary capabilities.

In this presentation, Travis will lay out the types of components that you should consider, as well as a few options per tool category. You'll be entertained and educated on the many nuances of building an effective martech stack.


Travis Wright
Chief Marketing Technologist, CCP Global

Travis Wright is a marketing technologist, consultant, keynote speaker, entrepreneur, data & analytics geek, tech journalist, startup growth hacker and stand-up comic. He is the former global digital and social strategist at Symantec for the Norton brand. Over the past 15 years, Wright has helped hundreds of B2B & B2C companies, from well-funded startups and SMBs to Fortune 100. He is also a columnist at Inc. Magazine.

Travis has given over 75+ keynote presentations since 2012, in the U.S. and internationally. He works globally with company executives and company influencers on digital media ad spend, social business strategies for marketing, sales, and HR, as well as marketing technology consulting.

4:15-4:30pm Interval

4:30-5:15pm

Agile Marketing: How To Really Make It Thrive

The phrase "agile marketing" is heard almost everywhere today. We know that in order to harness the real potential of marketing technology, we need to develop the organizational flexibility and fluidity to act and react at the speed of digital. But how do you actually do this?

Inspired by agile software development and lean management methodologies, agile marketing has evolved in its own unique direction, with many creative variants of agile marketing practices being pioneered. In this lively roundtable chat, Scott Brinker will lead a "graduate level" discussion with several of the industry's leading practitioners, focusing on the most effective and innovative agile techniques they've seen succeed — and how to overcome the myriad of challenges that teams face when adopting an agile cadence.

Topics to be discussed will include:

  • how to balance agile responsiveness with strategic planning and thinking;

  • how to scale agile marketing beyond a single a team;

  • how to blend more "lean" principles into your agile practices;

  • how to interface with other departments and agencies while running agile sprints;

  • how to develop an agile culture in a variety of different organizational environemnts;

  • and tools for managing agile marketing — and interfacing to the rest of your marketing tech stack.


Scott Brinker - Moderator
Conference Chair Editor & Publisher, chiefmartec.com

MarTech is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its affects on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008.

Scott is the co-founder and CTO of ion interactive, a software company that provides marketers with a platform for creating and testing marketing apps — wizards, interactive white papers, assessment tools, configurators, calculators, microsites, and more.


Jascha Kaykas-Wolff
CMO, Mozilla

As Chief Marketing Officer, Jascha Kaykas-Wolff leads Mozilla's global marketing strategy and organization.

Jascha believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It's a methodology centered around agile marketing practices and marketing technology. Coupled with a B.A. in Psychology from Whittier College, it's one that's served him well professionally and personally.

Prior to joining Mozilla, Jascha most recently served as CMO for BitTorrent; CMO for Mindjet; senior vice president of marketing and customer success at Involver; and he previously headed Global Marketing for Webtrends. He also has experience at Microsoft and Yahoo!

Jascha's marketing specialties span B2C and B2B including product positioning, marketing strategy, marketing technology, demand creation, brand building, brand repositioning, organizational improvements, agile marketing, and sales enablement.

Outside of work Jascha is a passionate volunteer and mentor with TheLastMile.org. He published "Growing Up Fast" with Kevin Fann in August 2014.


Barre Hardy
Associate Partner, CMG Partners

Barre Hardy is an associate partner and lead of the marketing performance practice at CMG. She founded and developed CMG's Agile for Marketing (A4M™) solutions and has more than 15 years of experience working with Fortune 500 companies creating results through the strategic development, implementation, and refinement of their marketing strategies. Working with brands such as Sprint, BP, Ingersoll-Rand, and Yahoo!, she has helped clients identify new market opportunities, bring new products and technologies to market, and improve the effectiveness and efficiency of marketing organizations through agile transformations.


David Lesué
Creative Director, Workfront

David Lesué has worked as a graphic designer, user experience designer, and creative director for the past 15 years. He has worked for Omniture, RiSER, Brigham Young University and Adobe. David currently leads the creative services team (web, print, and video) as the creative director for Workfront (formerly AtTask).


Roland Smart
VP of Social & Community Marketing, Oracle

ROLAND SMART serves as the VP of Social & Community Marketing at Oracle, where he oversees a range of programs designed to enrich the communities associated with Oracle’s products and services. His previous experience includes foundational roles at a number of start-ups. He speaks at industry events such as the ad:tech, Modern Marketing Experience, The Social Media Optimization Conference, and SXSW. He has also written for such industry publications as Forbes and iMedia.

Fireside Chat With Monique Bonner, Global Marketing VP For Digital, Technology And Innovation At Dell

Monique Bonner leads Dell's global marketing efforts, spanning digital, technology, innovation, and capabilities development. In this candid, one-on-one fireside chat, Scott Brinker and Monique Bonner will discus Dell's experiences in marketing transformation, covering topics such as:

  • balancing centralization and decentralization in marketing innovation;

  • managing the evolution of marketing technology stacks on a global scale;

  • powering better human connections through digital marketing touch points;

  • nurturing marketing talent to take advantage of new digital capabilities;

  • governing brand and security with marketing technology empowerment;

  • breaking down silos between internal teams and external service partners;

  • identifying future trends in marketing's evolution and staging their adoption.


Scott Brinker - Interviewer
Conference Chair Editor & Publisher, chiefmartec.com

MarTech is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its affects on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008.

Scott is the co-founder and CTO of ion interactive, a software company that provides marketers with a platform for creating and testing marketing apps — wizards, interactive white papers, assessment tools, configurators, calculators, microsites, and more.


Monique Bonner
Global Marketing Vice President for Digital, Technology and Innovation, Dell

Monique Bonner is Vice President of Dell's Global Digital, Technology and Marketing Innovation efforts, where she leads the strategy, development, and implementation of customer-centric, agile, and data driven next generation marketing efforts. Her team's responsibilities span strategy and change management for technology, agency and media, content, communities, and social. Bonner is a 15 year veteran of Dell. She's led brand and regional marketing organizations and also spent seven years in the EMEA region.

6:00-7:00pm

Visit the nearly 100 companies exhibiting at MarTech, while connecting with fellow conference participants and recharging your batteries with beverages and snacks.

Tuesday, March 22, 2016

Expo hours: 7:30 AM - 3:30 PM

7:30-9:00am Registration & Breakfast

Frito-Lay's D3 Convergence In Marketing: Design, Digital, and Demand

Ashwin will discuss how Frito-Lay is evolving to manage changing landscapes: consumer technology and data.

He'll describe the company's pioneering D3 Studios initiative that brings together a divergent set of contributors — designers, creative people, data scientists, and people who can actually code — to "make magic happen" across exciting new marketing programs and projects.


Ashwin Nathan
Senior Director, Digital, E-Commerce and D3 Studios, Frito-Lay North America

Ashwin Nathan currently serves as senior director, digital, e-commerce and D3 Studios, responsible for all elements of digital and e-commerce for PepsiCo's Frito-Lay North America business unit. In this role, he leads e-commerce, digital strategy, media, production and data/customer relationship management (CRM).

He also heads D3 Studios, a new internal digital agency consisting of data scientists, designers and digital strategists who are responsible for content creation, digital strategy, production and media across Frito-Lay North America brands.

In his previous roles, Ashwin was responsible for PepsiCo’s digital consumer infrastructure, reporting to the chief information officer. He also helped develop digital strategies for Russia, Spain, Mexico and countries in the Middle East region.

He has won numerous honors and awards, including Brand Innovators 40 Under 40 2013, Who’s Who in Shopper Marketing by Path to Purchase Institute and is an AOL Advisory Board Member.

Ashwin earned his undergraduate degree from The University of Texas at Austin and his Master of Business Administration from The University of Chicago — Booth School of Business.

9:30-10:00am
Continental Ballroom
[ Details ]

The Journey Wins, Not The Tech

As we rely more on data and technology to bring efficiency and optimization into our customer interactions, there's a danger of losing sight of the end-to-end customer journey. Winners do not always have the best technology, but they do pull customers into the best experiences. They use technology to deliver the best experiences, but they also tune their technology strategy to the experiences that matter. David will share how getting the value from marketing technology is a team sport, and what that means for your investment priorities.


David Edelman
Principal, McKinsey & Company

David Edelman is a global co-leader of McKinsey's Digital and Marketing & Sales Practices, based in Boston. For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become "digitally adroit" leaders. From creating digital centers of excellence, to developing marketing technology architecture plans, to redesigning entire go-to-market approaches, he has led work that is both strategic and highly tactical.

Together with the new McKinsey Digital Labs team of designers, developers, and digital analysts, his teams have helped marketers raise their digital traffic volumes, conversion rates, and customer lifetime value. In financial services, he has worked across many lines of business, including credit cards, retail banking, institutional banking, and retirement products.

One of the early leaders of Digitas, a market-leading digital agency, David built the strategy and analytics team, which worked alongside the agency's creative and technology teams on implementation of large scale digital advertising and web e-commerce programs. Before that, as a partner with The Boston Consulting Group, he pioneered early work at the intersection of marketing and database technology, developing their "Segment of One Marketing" strategy service line, and was a leader in developing their e-commerce practice.

A frequent contributor to leading publications, and a Top 5 LinkedIn Influencer, David has also spoken or participated in panels at many top CMO and industry gatherings. He also sits on the advisory boards of a couple of small agencies and startups in the social and video markets.

A Candid Fireside Chat With Uber Growth Hacker Andrew Chen

Andrew Chen is one of the world's leading "growth hackers". He's a pioneering marketing technology strategist who helped spark the growth hacking movement.

The essence of growth hacking is leveraging digital dynamics of social networks and software-powered customer experiences to drive marketing performance, entwining the functional characteristics of products and services with embedded marketing capabilities.

Scott and Andrew will discuss:

  • Andrew's experience with growth hacking at many different companies;
  • the patterns and frameworks he has developed through those experiences;
  • and his latest work leading "supply" growth at Uber.

Andrew is renowned for his practical and pragmatic advice. This session will deliver a wealth of actionable ideas on leveraging marketing technology to drive business results.


Scott Brinker - Interviewer
Conference Chair Editor & Publisher, chiefmartec.com

MarTech is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its affects on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008.

Scott is the co-founder and CTO of ion interactive, a software company that provides marketers with a platform for creating and testing marketing apps — wizards, interactive white papers, assessment tools, configurators, calculators, microsites and more.


Andrew Chen
Supply Growth, Uber

Chen works at Uber on the supply growth team, where he heads up its efforts to spur viral growth. He writes about mobile, metrics, and growth at http://andrewchen.co.

He is an advisor/investor for tech startups including AngelList, Barkbox, Dropbox, Grovo, Kiva, Product Hunt, Qualaroo, Wanelo, and ZenPayroll.

Previously, he was an Entrepreneur-in-Residence at Mohr Davidow Ventures, a Silicon Valley-based firm with $2B under management. Prior to MDV, Andrew was director of product marketing at Audience Science, where he started up the ad network business that today reaches over 380 million uniques. He also co-authored a patent on personalized advertising, USPTO #7,882,175 and holds a B.S. in Applied Mathematics from the University of Washington.

10:30-11:00am
Refreshments
Expo Hall
[ Details ]

Level Up Your Martech Information Security Smarts In 8 Steps

Congratulations! Not only did you smash the brief, but now you just delivered a fantastic digital platform. The only problem is that you are not reading about the successful new platform in the business press, but instead about how the company lost 25 million customer records and 60% of its market cap and then fired its C Suite. And now it is going to name you as responsible.

In this presentation, Sheldon and Thom will talk you down from the ledge by articulating eight simple steps every martech practitioner should be taking to:

  • deliver great work quickly and safely;
  • establish a level of confidence and trust in digital security;
  • design and engineer security into your platforms.

Sheldon Monteiro
CTO, SapientNitro

Sheldon Monteiro believes that technology is today's most important medium of creativity – the new paper and pencil – changing how we feel and experience the world. He believes that yesterday's science fiction can be today's reality. And, he is passionate about quality - technology becomes invisible only when it works reliably, seamlessly, and at scale. He also reads his dog-eared copy of "The Coming Technological Singularity" twice a year – but refuses to disclose if he agrees or not.

Sheldon works for clients as much as he works for the agency. He directs global technology capabilities, engineering, and global standards. He is focused on building the technical talent, innovation culture, processes and systems needed to consistently deliver groundbreaking work.

At Sapient since 1995, Sheldon has led the delivery of some of its most innovative digital experience and commerce platforms, including several award-winning solutions for Fortune 500 companies and two of the top five global e-commerce platforms.


Thom Langford
CISO, Publicis Groupe

As Chief Information Security Officer of Publicis Groupe, Thom is responsible for all aspects of information security risk and compliance as well as managing the Groupe Information Security Programme. Additionally the role is responsible for business continuity capabilities across the Groupe's global operations. Having successfully built security and IT programmes from the ground up Thom brings an often opinionated and forward thinking view of security risk, both in assessments and management, but is able to do so with humour and pragmatism (mostly). An international public speaker and award winning security blogger, Thom contributes to a number of industry blogs and publications. Thom is also the sole founder of Host Unknown, a loose collective of three infosec luminaries combined to make security education and infotainment films.

Secrets To Successfully Partnering With Marketing Technology Sourcing

John will discuss how marketing technology providers can engage Sourcing as an ally to navigate and advocate across large organizations, to maximize the probability for success. He'll cover:

  • listening to the client, and integrating their feedback and needs into your product pipeline and commercial strategy

  • how Disney deals with startups vs. established players

  • how to structure deals to increase the probability of adoption and success

  • the importance of the proof-of-concept, and why it should be FREE!

  • how marketers budget and decide on which tools to buy


John Hardy
Director of Marketing Sourcing, The Walt Disney Company

John Hardy is a 26-year sourcing professional, formerly with Procter & Gamble, Honeywell and The Coca-Cola Company, and is now Director of Marketing & Advertising Sourcing for The Walt Disney Company, based out of New York. He has focused on sourcing marketing services and technology for the past 10 years, hiring numerous media, advertising & digital agencies, and buying technology platforms ranging from content management, consumer database, e-commerce, mobile marketing, dynamic ad serving, social media management & listening, virtual reality, and custom builds.

John is a liberated sourcing guy who understands that marketing is not a widget, and prides himself on not beating up on suppliers to save a few pennies, but treating them as partners and always looking for the win-win deal.

John has five children and is a graduate of Florida A&M University.

Employee Advocacy for B2B – How BMC Software Engages Employees Globally

In this session, Carlos will share how BMC engages its employee’s globally through social media including how-to launch your own employee advocacy strategy, the business benefit, what platform to use and how to measure the ROI.

Takeaways include:

  • Business benefits of employee advocacy for key stakeholders including sales and marketing
  • How social media sharing helps drive demand generation at scale
  • Measuring the ROI internally at BMC


Carlos Gil
Global Head of Social Media, BMC Software

Carlos is the global head of social media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn’s Sales Solutions. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listening, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stores.

Mythbusters: 10 Myths Martech Vendors Tell (And What's The Real Story)

Martech leaders have good reason to be excited about innovations in our industry. But what happens when excitement becomes hype and enterprise decision-makers create plans based on unproven tools or approaches? New technologies can become lodestones rather than accelerants.

In this fast moving session, Theresa will uncover 10 key myths that vendors espouse and offer the accompanying reality for each one. Come away with a clearer view of the marketplace and a more practical take on the opportunities in front of you.


Theresa Regli
Principal Analyst & Managing Partner, Real Story Group

Theresa Regli is a marketing and branding technology analyst, strategist, author and market watcher with 20 years of IT industry experience. As principal and managing partner with Real Story Group, she acts as a vehement anti-hype technology skeptic and buyer's advocate, ensuring organizations don't make poor technology choices, or over-spend on what they need to make their digital goals a reality. Theresa has deep expertise in the consumer product goods, publishing, retail, and cultural heritage industries, and is the primary author of Real Story Group’s 600+ page Digital & Marketing Asset Management Report, the definitive guide to the DAM industry and marketplace. Theresa’s clients include CMOs, CIOs, CTOs, and global technology implementation teams from Nestlé, Novartis, Macy's, Procter & Gamble, Shell, Ubisoft, IKEA, Unilever, Havas Worldwide, Net-a-Porter, and Victoria's Secret.

How Machine Intelligence Will Really Change Marketing

Machines have already changed how marketers work, but that's just the start. As machine intelligence revolutionizes every aspect of our lives, marketing will evolve in response.

This session looks at today's cutting-edge machine intelligence applications for marketing and peers into the not-so-distant future when changes in the world around us will pose new challenges for marketers and offer us new tools to meet them. You'll leave with a vision of tomorrow's marketing technology and a path to move your company in the right direction. Topics will include:

  • how machine intelligence is used throughout today's marketing and advertising technology stacks

  • where machine intelligence will expand its role in the immediate future

  • how machine intelligence will change the job of marketers and what new tasks marketers will need to master

  • what marketers can do today to start preparing for their future


David Raab
Owner, Raab & Associates

David Raab has more than 30 years experience as a marketer, consultant, author and analyst. He has consulted with major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. David has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. He is author of "The Marketing Performance Measurement Toolkit," published by Racom Communications.

With Credibility Comes Influence And Relevance: How You Can Employ Performance Management To Achieve All Three

In 14 years of research involving hundreds of firms, analysts have consistently found that only one in five marketers earn an "A" from the C-Suite for their ability to prove their value, impact and contribution.

Marketers who earn an "A" do a number of things better and differently than their peers. They are perceived to have greater business acumen, and as a result they are more credible. With credibility comes influence and relevance. Despite advances in data, analytics, and technology, the overall marketing grade and the number of marketers earning an "A" continues to slide. How can marketers reverse the trend?

In this session you'll learn:

  • the six areas where these best-in-class marketers excel;

  • how you can build and leverage your business acumen;

  • how to make your data, analytics, and metrics more relevant to the C-Suite;

  • and how to manage and report on your performance to prove and improve the value of marketing


Laura Patterson
President, VisionEdge Marketing

Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of B2B marketing. Inventive and engaging, Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. Because her 20-year career began in sales and now spans customer relationship management and marketing, her recommendations are always cross-functional friendly.

An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics. A strategic marketer, data and metrics master, she has helped over a hundred companies in a variety of industries fulfill their marketing potential and achieve competitive advantage.

12:15-1:45pm
Lunch & Sponsor Presentations

Plaza Ballroom
[ Details ]
Golden Gate 1-5
[ Details ]
Golden Gate 6-9
[ Details ]

The Fragmented Marketing Ecosystem

Customers today expect relevant, personalized engagement in each and every interaction with your brand, regardless of which channel or channels they are using. Marketers are looking to deliver on those expectations by harnessing customer data. However, for most marketers that data is scattered across disjointed systems making it difficult to connect and use effectively. Join this session for a lively discussion on the data challenge that marketers face, and IBM's innovations that provide marketers with a holistic view of their customers' journeys, and the ability to connect experiences across systems and touchpoints.


Jeremy Roberts
Program Lead, Customer Analytics (Digital Marketing), IBM

Jeremy A Roberts is the Program Lead, Customer Analytics (Digital Marketing) for IBM's Commerce Division. He is a digital marketing practitioner with experience in both the start-up and corporate worlds. His 15+ year career in marketing has granted him the joy of experiencing: building a company from a simple idea into a million dollar business, helping struggling businesses turnaround and create profit and growth, working in the Middle East to open a regional sales/marketing office, and working in the corporate world building and optimizing lead generation engines and developing products into multi-million dollar portfolios. You can learn more about Jeremy at www.jeremyaroberts.com.

Agile Marketing: Your Key to Becoming a Modern Marketer

Marketing is always changing. And with the constant change comes higher expectations for marketing departments to respond quickly to a changing environment, do more with less, and be increasingly innovative and modern. In today’s market, marketing departments that cannot pivot quickly to accommodate trends in the market, needs of the customer, new technologies, or changes in company-wide strategic initiatives will inevitably fall behind and risk irrelevance. Now more than ever, marketing organization must be ready for whatever comes their way … and they must be equipped with the right tools and methodologies to make that possible.

In order to up their game, many modern marketers are now making big changes in the way they approach, structure, and manage their work. How? Two words: Agile. Marketing. Join Workfront for an introductory session on Agile Marketing. We’ll cover the benefits of Agile, how your team can start transitioning to Agile, and how embracing Agile could help your marketing department:

  • Up its productivity and its adaptability
  • Break down team silos and information silos
  • Focus more attention and effort on improving the customer experience
  • Become better aligned with strategic corporate goals
  • Cultivate a team culture of engagement, ownership, and recognition

Presenters:

Brent Bird, Solutions Marketing Manager, Workfront

Chris Savoie, Director of Product Strategy, Workfront


Workfronthttp://www.workfront.com/

Workfront is a cloud-based Marketing Work Management solution that helps in-house creative teams and agencies, marketing departments and external agencies conquer the chaos of excessive email, redundant status meetings, constant rework, and tedious approval processes. Unlike other tools, Workfront Marketing Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all creative work through the entire work lifecycle, which improves team productivity, credibility, and executive visibility. Thousands of enterprise marketing teams and agencies, such as Adobe, Cisco, Covario, Ralph Lauren, REI, Trek, Schneider Electric, Tommy Hilfiger, and ATB Financial, trust their work to Workfront.

Women in Marketing Technology

Why and how are women making such an impact in marketing technology? This panel brings together powerful speakers from a variety of companies and roles. Expect a lively and interactive discussion including:

  • What is the "secret ingredient" women have that makes us so successful in marketing, and increasingly, in technology roles?
  • How marketing teams can best work with their IT counterparts
  • The challenges of managing today’s marketing technology stack
  • The career opportunities for women and advice for growing your career

Panelists include:

Alvina Antar, CIO, Zuora

Jessica Cross, Director of Audience Marketing, EverString

Kim DeCarlis, CMO, Imperva


InsideViewhttp://www.insideview.com/

InsideView provides market intelligence to inform the entire enterprise, drive marketing effectiveness, and deliver sales results. We help B2B companies find better leads, win more deals, and maintain and grow their customers. With accurate and timely company and contact data, social and news insights, and a global business connections network—pulled from over 40,000 sources—we enable our customers to make every business interaction more relevant, valuable, and productive. Our solutions are used by more than 450,000 sales, marketing and other professionals in over 19,000 companies, including Adobe, Rosetta Stone and Zuora

A Strategic Framework For Automated, Personalized, Cross-Channel Consumer Experiences

Consumer expectations and disruptive technology have transformed marketing. As we move towards automated personalized consumer experiences across multiple channels the journey is long and hard. Building a strategic framework to guide your way and the ability to make swift but informed course corrections are core to success.

Come learn how the Clorox martech team is helping lead the way to clear business value.


Shawn Goodin
Director of Marketing Technology, The Clorox Company

Shawn Goodin is the Director of Marketing Technology at The Clorox Company where he drives strategic direction for both Marketing and IT transformation. Prior to Clorox, Shawn was the Director of Digital Marketing at Northwestern Mutual and led Marketing Technology at S.C. Johnson. He is an innovative and inspired digital marketing champion with the passion and drive to transform vision into reality. He has a unique background in Anthropology, Cognitive Science and Information Technology with a mix of entrepreneurial and Fortune 500 leadership roles. Shawn lives in the San Francisco Bay Area with his wife and five children.

DevOps For Marketing

DevOps is a technical, cultural, and organizational shift between IT operations and software development teams that defines loose patterns of partnership and collaboration between the two groups. A traditionally antagonistic and tense relationship between the two business units is transformed through DevOps into a working, healthy relationship that drives company-wide success, productivity, and innovation.

It's no secret that the relationship between IT and marketing can also be tenuous. Several trends are converging that are widening the gap:

  • marketing technology is growing in breadth and complexity

  • IT is increasingly resource constrained in its support for mission-critical operations and infrastructure elsewhere in the organization

  • out of necessity, marketing is taking on responsibilities of owning and maintaining systems

  • and as a result, marketing is creating, in addition to operating, software

Eric and Josh will delve deep into why marketing and IT are so often in conflict and how these teams can design an alliance using DevOps principles to restore mutual trust, respect, and drive the business forward. In particular, they'll explore strategic and tactical advantages when technical resources are embedded in marketing and considered equal parts "software engineer" and "marketer."


Eric Peterson
Manager, Marketing Systems Engineering, Tableau

Eric Peterson has been in web and application development for over eight years. For the last four, he's been at Tableau applying software development, processes, and principles to the marketing problem space. He's developed and open sourced tools and applications that push marketing further in its goals of measuring, improving, and scaling campaigns and programs, and Tableau in its mission of helping people see and understand their data.


Josh Koenig
Head of Product, Pantheon

Josh Koenig is a Co-Founder and Head of Product for Pantheon, the website management platform for WordPress and Drupal. Pantheon provides the complete toolchain for developers using leading open-source CMSs to build, launch, and run all their sites. Built on a next-generation containerized cloud infrastructure, Pantheon runs hundreds of thousands of websites, serving over a billion pages monthly.

Reimagining The Modern Media Company By Investing In The Future Of Engagement Tech

It has often been said that every company today is potentially a media company. But how are the best media companies leveraging technology tools to better engage and serve their constituents? More specifically, what are the best public media companies -- which are largely dependent on donations while facing increasing pressure to compete for viewers -- approaching these technologies.

In this session, Kahuna Interim CEO Charles Hudson interviews Tim Olson, Vice President of Digital Media and Education at KQED, an award-winning public media company serving the San Francisco Bay Area. Charles and Tim will unpack the various ways KQED is addressing today's biggest challenges. Key to KQED’s long-term strategy: the first media-industry focused technology accelerator, enabling KQED and its partners to not only adopt but invest in technologies that will shape the future of all media. As Charles and Tim will note, being on the right side of disruption is where all businesses will want to be.


Tim Olson
Vice President, Digital Media and Education

Tim oversees the digital media and education groups for KQED. The digital media group includes all Web, mobile and interactive applications. He is responsible for all company Web properties including KQED.org, one of the most trafficked public media station sites in the nation. In addition, Tim leads KQED Education, which produces original media for learners such as iBooks textbooks and engages with educational organizations to broaden and deepen the impact of KQED media.

Tim works closely with Matter, a Silicon Valley accelerator co-founded by KQED and the John S. and James L Knight Foundation. Tim is former Chair of the Board of the Integrated Media Association, an industry group whose mission is to harness the power of the Internet and other new media platforms for the benefit of public broadcasters. Tim also consults to a number of projects and organizations in and outside public broadcasting including the CPB, PBS and NPR.

Tim has been a pioneer in public media’s uses of various Internet technologies including locative media, publishing with blog tools, audio and video podcasting and online original content.

Prior to joining KQED, Tim was Interactive Director for five years at KCTS Seattle. Prior to that, he oversaw all Web operations at WTTW Chicago.


Charles Hudson
Interim CEO Kahuna

Charles Hudson is a Venture Partner with SoftTech VC and Managing Partner of Precursor Ventures, a pre-seed venture capital firm focused on investing in business-to-business and business-to-consumer software companies.

Prior to forming Precursor Ventures, Charles was a Partner at SoftTech VC. In this role , he focused on identifying investment opportunities in mobile infrastructure, mobile applications, and marketplaces. In addition to his investment activities, he supports SoftTech portfolio companies on business and corporate development matters. He was also the Co-Founder and CEO of Bionic Panda Games, an Android-focused mobile games startup based in San Francisco, CA.

Prior to joining SoftTech VC and co-founding Bionic Panda Games, Charles Hudson was the VP of Business Development for Serious Business until the company was acquired by Zynga in February 2010.

Charles was also the founder of the Virtual Goods Summit and Social Gaming Summit, two of the leading conferences in the free-to-play games space. He holds an MBA from the Stanford Graduate School of Business and a B.A. in Economics and Spanish from Stanford University.

Taming Content Chaos: Solving The $958M Marketing Problem

Marketing has a major content problem and it is costing B2B marketing firms millions.

Inefficiencies in content production result in an estimated $958 million each year in excessive spend for mid-to-large B2B US businesses. That means a quarter of every dollar spent on content marketing is wasted. In fact, 52% of firms frequently miss deadlines due to approval delays, inefficient collaboration, and "general chaos" throughout the content production process.

In order to tackle content chaos — both internally and externally — marketers need a more efficient way to manage the content production process so they can spend less time putting out fires and more time building and tracking strategic, integrated marketing campaigns that drive actual revenue.

In this presentation, Mary will share the five tactics that helped Zurich launch over 1,700 pieces of content and 137 campaigns in just six months, and the technology that helped her get there. From establishing workflow strategies to cross-departmental visibility and collaboration, you will learn how to establish an efficient marketing content production process.


Mary Dalton
AVP / Content Strategist, Zurich NA

Mary Dalton has over 20 years experience delivering strategic, integrated marketing programs to some of the largest Fortune 500 companies in the world. Currently, Mary is leading marketing strategies as Assistant Vice President Content Strategist at Zurich North America. She has a deep experience building and executing content marketing strategies and tactics that support marketing communications channel activities. In 2015, she received the Kapost Trailblazer Award for her accomplishments in shaping the direction and evolution of integrated marketing.

The Collision Between Adtech and MarTech

Marketing technology is in full force, speeding towards adtech in a one way street. Adtech has nowhere to go, except head-on. The imminent collision between martech and adtech will have an enormous impact in the industry, resulting in some injuries, maybe even fatalities, and only a limited number of survivors. To survive, marketers like you will have to regain full control of the steering wheel, equipped with the resources needed to drive sales and ROI for your business. This session will dive into the rise and speed of martech and how the convergence between martech and adtech will reshape the industry so that you and other marketers can drive away unscathed from the crash.

Takeaways:

  • Technology is solving the "Wannamaker Problem," and marketers are now able to know exactly which and how much of their advertising is wasted.
  • Ad tech built for the needs of media intermediaries will give way to marketing tech built to serve marketers and their customers.
  • Old-style media metrics like GRP's, CPM's and Impressions are going away, as marketers focus more and more on business outcomes and ROI.
  • Integration with the enterprise will matter much more in advertising's future than ad agency relationships.

Dave Morgan
CEO, Simulmedia

Dave Morgan is the CEO and founder of Simulmedia, a New York based marketing technology company that uses data, science and software to drive guaranteed business outcomes for advertisers through traditional TV marketing. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. After the sale of TACODA, Dave served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).

A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990's.

Mr. Morgan is a Political Science graduate of The Pennsylvania State University and holds a J.D. from the Dickinson School of Law. He is the former chairman and ex-officio member of the board of the International Radio and Television Society (IRTS) and currently serves on the Board of Directors for the Advertising Research Foundation. Mr. Morgan, his wife Lorea Canales, and their two daughters live in Manhattan.

The Logistics Of Global Digital Marketing In Logistics

In his talk, Cristian will provide insights on how digital marketing is being approached within the world's largest logistics group… from the digital KPIs, the practices for working with and managing digital partners, the hunt for new digital revenue streams and more.


Cristian Citu
Director, Global Digital Marketing, DHL

Cristian Citu is based at DHL's global headquarters from where he's managing digital marketing programs as a mix of strategic brand initiatives and lead generation campaigns. Before focusing on digital, Cristian had various global marketing roles for DHL in areas such as brand management, sponsorship or HR-Marketing and he also spent time in Singapore for the Asia Pacific regional office. He joined the yellow logistics giant after a few years in consulting, where he worked with a wide range of customers from industries like IT, telecom, automotive, pharma and retail.

3:00-3:30pm
Refreshments
Expo Hall
[ Details ]

3:30-4:15pm

Vendor Roundtable On The Future Of MarTech

In this roundtable discussion, Scott will moderate a debate with several of the industry's leading vendor visionaries on what they see for the future of marketing technology space over the next 12-24 months. Topics to be discussed will include:

  • the balance between consolidation and diversified innovation

  • the challenges and opportunities for marketing platforms and ISVs

  • the next wave of evolution in marketing and IT collaboration

  • the blurring of lines between sales/commerce and marketing

  • new disruptive technologies (IoT?) that will reshape marketing

  • how marketers can prepare for a continuously changing future


Scott Brinker - Moderator
Conference Chair Editor & Publisher, chiefmartec.com

MarTech is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its affects on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008.

Scott is the co-founder and CTO of ion interactive, a software company that provides marketers with a platform for creating and testing marketing apps — wizards, interactive white papers, assessment tools, configurators, calculators, microsites, and more.


Steve Krause
Group Vice President, Product Management, Oracle

Steve Krause leads the definition and execution of Oracle Responsys's product strategy and is a senior executive in the Oracle Marketing Cloud's product team. He has been in the interactive-marketing field since its beginning in the mid-1990s. Since then, he led one of the Internet's first consumer-research projects (iVALS at SRI International), co-founded two companies (Personify, ExactChoice), and created and led a business within a public company (CNET Intelligent Cross-Sell). His products have won numerous awards, and he has appeared in media ranging from The Wall Street Journal to TIME to a variety of industry publications.


Adam Blitzer
SVP & GM of Salesforce Pardot

Adam Blitzer is SVP & GM of Salesforce Pardot, where he is responsible for product management, marketing, and operations. Adam co-founded Pardot, the #1 B2B marketing automation solution for Salesforce customers. It assembles B2B buyer journey data points into actionable insights, enabling marketing and sales teams to sell smarter.

Pardot was acquired by ExactTarget in October 2012 and ExactTarget was acquired by Salesforce in June 2013. Adam was previously a senior email marketing consultant for InterContinental Hotels Group. He holds a bachelor's degree from Duke University.


Chandar Pattabhiram
Group Vice President of Product & Corporate Marketing, Marketo

Chandar is a seasoned enterprise executive with more than 20 years of experience in both private and public companies. He is currently Group Vice President of Product & Corporate Marketing for Marketo. Previously, he was head of Badgeville's worldwide marketing efforts including product marketing, corporate marketing and demand generation. Chandar was also VP of Product and Channel Marketing for IBM Cast Iron, the leader in Cloud integration.


Suzanne Mumford
Head of Marketing, Google Analytics 360 Suite

Suzanne joined Google in March 2003 and currently leads enterprise analytics marketing. She also co-founded Women@Analytics, a community designed to drive change in gender diversity issues and increase female leaders in technology.

Previously, Suzanne spent three years helping build and market one of Google's fastest growing businesses: mobile. Prior to that, she managed Google's financial services sales development in the Northeast region. And earlier, Suzanne was one of the founding members of the North American account planning team and established account planning for financial services, local, business to business and industrial verticals at Google.

Preceding Google, Suzanne was an associate at Dow Jones, where she worked in North American advertising sales strategy at The Wall Street Journal. She has more than ten years of experience in product marketing and sales development.

Suzanne has completed graduate work at Harvard University and the Wharton School at the University of Pennsylvania. She holds a bachelor's degree in communications from Assumption College.

Suzanne serves on the board of the Imagine Cambodia Foundation in Siem Reap, Cambodia. She lives in San Francisco and enjoys running, experimenting with fresh juice recipes, and seeing live music shows.

4:15-5:00pm

Venture Capital Roundtable On The Future Of MarTech

Leading venture capitalist visionaries will debate the future of marketing technology in the next 12-24 months. Topics include:

  • the future of marketing platforms — new disruptors to Big Martech

  • the "unicorn" phenomenon and its effects on marketing technology

  • the dynamics of private capital, M&A, and IPOs in marketing tech

  • how to place bets on who the winners will be in emerging technologies

  • promising categories for new marketing technology companies.

  • disruptive new technologies beyond martech that will impact marketing


Scott Brinker - Moderator
Conference Chair Editor & Publisher, chiefmartec.com

MarTech is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its affects on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008.

Scott is the co-founder and CTO of ion interactive, a software company that provides marketers with a platform for creating and testing marketing apps — wizards, interactive white papers, assessment tools, configurators, calculators, microsites, and more.


Stacey Bishop
General Partner, Scale Venture Partners

Stacey Bishop has been investing with Scale Venture Partners for over 15 years with a primary focus on Software as a Service and Digital Marketing. She currently serves on the Board of Directors of Aviso, Bizible, Demandbase, Extole, HubSpot (NYSE: HUBS), Sailthru and previously at Vitrue, prior to its acquisition by Oracle. She also originated investments in ExactTarget, acquired by Salesforce in 2013 for $2.6B and Omniture, acquired by Adobe in 2009 for $1.8B.

Stacey is currently on the board of the Western Association of Venture Capitalist "WAVC" and an advisor to the University Venture Fund. Prior to Scale, Bishop specialized in M&A within Bank of America's Corporate Development Group, worked in equity research at Morgan Stanley and began her career as an account manager at Syntel, an IT services firm.

She holds an M.B.A. from Columbia Business School and a B.A. from University of Michigan.


Ashu Garg
General Partner, Foundation Capital

Ashu Garg is a General Partner at Foundation Capital, focusing on startups in Marketing Technology (MarTech), Analytics, and SaaS applications. He currently serves on the board of directors of TubeMogul, Localytics, Conviva, ZeroStack, Yozio, AdRise, FundsIndia.com, and IndiaHomes.com. Ashu was also closely involved with Aggregate Knowledge (acquired by Neustar in 2013), FreeWheel (acquired by Comcast in 2014), and SpotZot (acquired by Valassis in 2015).

Before joining Foundation Capital in 2008, Ashu was the General Manager for Microsoft’s On-line Advertising business where he ran Ad Ops and Yield Management; previously, he led Field Marketing for Microsoft’s software business. Ashu also worked for McKinsey & Company, Cadence Design Systems, and Unilever. Ashu founded TringTring.com, a local search engine based in India.

Ashu has lived in India, Nigeria, the Sudan, and today makes his home in California with his wife, Pooja (an entrepreneur in her own right) and their two sons.

Twitter is @ashugarg

LinkedIn: https://www.linkedin.com/in/ashugargvc


Kobie Fuller
Investor, Accel

Kobie is passionate about helping marketers make smarter, more informed decisions through a modern, technology-driven approach to marketing. For years, he has focused on helping marketers modernize their teams and practices by better understanding, organizing and successfully integrating marketing technology.

Today, Kobie is an investor at Accel where he focuses on identifying, funding and building the next generation of marketing technology -- working with e-mail service platforms like Campaign Monitor, usability testing services like UserTesting, and marketing automation vendors like Invoca and Adroll. Kobie also spends his time focusing on augmented and virtual reality technologies, working directly with Emergent VR and Osmo.

Prior to Accel Kobie most recently was CMO at REVOLVE, one of the largest global fashion e-commerce players based in Los Angeles. Prior to REVOLVE, Kobie helped found OpenView Venture Partners and was also an investor at Insight Venture Partners. Notable investments prior to Accel include Exact Target (acquired by Salesforce for $2.5BN), Oculus (acquired by Facebook for $2BN) and Instructure (NYSE: INST).

Kobie is also an author of Growthverse (an interactive visualization of the marketing technology landscape) and spearheads many of Accel’s marketing meetups.


Doug Pepper
Managing Director, Shasta Ventures

For the past 15 years, Doug has partnered with exceptional entrepreneurs to help build market leading software companies. Doug joined Shasta in 2016 to focus on investments in enterprise software with a focus on SaaS and mobile. Prior to Shasta, Doug was a General Partner at InterWest since 2000.

Doug is a rare breed. He has deep knowledge of SaaS, is a very productive board member and he connects with the entrepreneurs he invests in. Doug is refreshingly candid, collaborative and easy to work with. Overall, a great venture partner for us.

Doug was the first investor in Marketo and served on the board for 10 years, helping the company grow from an idea to an industry-leading public company and over $200 million in revenue. Doug currently sits on the boards of Appboy, NewsCred, Spredfast and Tapjoy. In addition, he led investments in Optimizely, Flurry (acquired by Yahoo), Lombardi (acquired by IBM), Totango and INVIDI. Doug is also an investor in leading seed funds, Homebrew and Freestyle Capital, and he is an investor and advisor to Angelpad, one of the highest-ranked startup accelerators. In 2015, Doug was named one of the top 12 most influential MarTech board members.

Previously, Doug worked briefly in business development at Amazon.com and was a financial analyst at Goldman Sachs. Doug received his B.A. from Dartmouth, and his M.B.A. from Stanford. Doug lives in Burlingame, CA with his wife, Kim, and their three children.

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