San Francisco, CA: May 9-11, 2017

Hilton San Francisco Union Square

Tell Me More About MarTech USA 2017!

Tackling issues at the intersection of marketing and technology…

  • Innovating at scale with marketing technology.
  • Applying “agile” and “lean” practices to marketing.
  • Thriving in the age of digitally-empowered consumers.
  • The evolving “martech stack” and best practices for selecting its components.
  • The “Future of Martech” according to leading vendors and VCs who’ve bet billions on the space.
  • Nurturing the marketing talent you need to succeed in software-driven marketing.
  • Achieving lasting marketing/sales alignment.
  • Protecting your brand and security while fostering innovation.
  • Bridging the gap between marketing and finance.



MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organisations can effectively integrate them into their marketing strategy and operations.

We’ll create an inspiring, cross-pollinating environment that transcends the traditional boundaries between marketing and IT and encourages creative collaboration across the organization. MarTech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.

Conference Chair Scott Brinker

MarTech is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its changing marketing strategy, management, and culture on his blog,, since 2008.

Scott is the co-founder and CTO of ion interactive, a software company that provides marketers with a platform for creating and testing marketing apps – wizards, interactive white papers, assessment tools, configurators, calculators, microsites, and more.

Check out Scott’s interview about marketing tech, his book Hacking Marketing and what to expect at MarTech.


Who Should Attend

MarTech is for senior marketing, IT, and digital executives and experts at the intersection of marketing, technology, and customer experience. If you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing, this conference is for you.

Executives who should attend include:

  • Chief Marketing Officers
  • Chief Digital Officers
  • Chief Marketing Technologists
  • Chief Marketing Technology Officers
  • Chief Information Officers
  • Chief Technology Officers
  • Chief Strategy Officers
  • Chief Innovation Officers
  • Chief Experience Officers
  • Chief Customer Officers
  • VP/Director Marketing
  • VP/Director IT
  • VP/Director Digital Marketing
  • VP/Director Digital Strategy
  • VP/Director Customer Intelligence
  • VP/Director Marketing Technology
  • VP/Director Marketing Innovation
  • VP/Director Marketing Operations
  • VP/Director Marketing Analytics
  • VP/Director Demand Generation
  • VP/Director Growth
  • VP/Director Product Marketing
  • VP/Director CRM
  • VP/Director E-commerce

Sponsors & Exhibitors Contact Exhibitors

MarTech Exhibitors and Sponsors

Interested in sponsorship opportunities at MarTech USA? Click here.

Where to Stay

Located in the heart of San Francisco, the prestigious Hilton San Francisco Union Square provides stunning views, impeccable services and a host of nearby attractions.

Hilton San Francisco Union Square
333 O’Farrell Street
San Francisco, CA 94102

See what past attendees have said about MarTech:

The inaugural MarTech in Boston was full of ideas and solutions from a host of accomplished speakers and panel members. The topics covered the profound shifts in marketing in a digital world and the challenges it presents along with the ways to overcome them. If you are looking to grow your business in the coming years, you absolutely want to have your key marketing executives attend MarTech!

Jacob Varghese, FITT

It was, by far, the best conference I’ve been to. Well run, wonderful presenters. I took a lot of ideas away for immediate application within my organization.

Elizabeth Murphy, State Street Global Advisors

MarTech in Boston brought me the most actual insights on the current integration of Marketing, Technology and IT. These developments do not only shape our marketing future, but will also be decisive for the business strategy of almost every organization. The conference was powerful and energetic, with an excellent list of speakers. It also offered great opportunities for networking with other participants. In a fast changing marketing landscape this conference is a ‘must attend’ for every strategist and marketing professional.

Peter Sprenger, Techonomy Europe

MarTech was the only conference I attended this year because I knew it would be worth not only the money but, more importantly, the time. Scott Brinker and his team assembled a vendor-neutral panel, a refreshing break from the conference norm. The group was made up of marketers itching to dive deep into the details of how technology is impacting marketing, as well as improving not only our companies’ bottom lines, but also our customers’ lives.

Melinda Byerley, Vendorsi

Excellent presenters that have vast industry knowledge and were very informative and it’s a fantastic forum to meet and discuss issues and solutions with marketing technologist peers.

Shawn McCallum, Dell

Great topics and speakers. Very engaging and full of insightful information. I have a marketing operations background but it help put focus on the growing challenges we all face across many marketing/tech capabilities.

Jane Marchand, DigitaLBi

I thought MarTech was fantastic; a great investment of time and money. The speakers (especially the keynotes) were first rate; the audience was highly engaged and the venue was seriously amazing. I was a convert before I got there, but I’m now fully convinced that marketing technologists are to marketing today what social media pioneers were in 2005. Despite the progress, everything is still being defined, and that translates to opportunities galore for those who hop on board today. It will be fascinating to see how theory, so passionately evangelized at this inaugural conference translates over time into actionable learning from high profile case studies.

Rick Murray

One of the best shows I’ve been to (and been to many). Content focused and on track – rock-star speakers.

Mitchel Ahern, Cantina

Well done, MarTech! I loved the power packed agenda, awesome speakers and above all that it was not about vendors but about us; the MarTech community. After several years, I finally found the conference that I was searching for; a conference fully focused on the marketing technology space.

Rohit Parbhakar

It was great to pull together all of the MarTech unicorns in one room and hear all about the work they are doing. Excellent speakers.

Jennifer Gruniger, Dell

Well informed speakers, good solutions overall at expo. Hearing perspectives and strategy from other CMOs was useful.

Adam Arnette, Nobilis Healthcare

Relevant sessions, good speakers and loved the quicker format. Great job keeping audience engaged. Vendors were great and offered good mix of practical solutions.

Jeff Bowman, Pecora Corporation

Learned a ton and feel like the information shared will continue to drive my company to stay on the forefront of the MarTech world. Thanks for a great 2 days.

Bryan Greaves, Truthe

Fantastic learning and networking opportunities. Great energy, professionally sponsored and great ability to connect, speak with and learn from industry thought leaders.

Candace Jenum, Ion Interactive

Great presentations, learning experiences and thought invoking opportunities… Lots of vendors in one place. And a VERY well orchestrated conference!

Greg Lindout, Amway

Great topics and speakers, valuable interactions with vendors and peers.

John West, Honeywell Sensing & Control

The best (only?) conference to get a sense of the mar tech landscape, where it is, and where it’s going.

Keith Holloway,

Terrific content, fantastic speakers and a wealth of learning and affirmation.

Mike Atwood, Wilde Agency

I find this the only conference that provides information and insight into the skills and tools necessary to navigate the overlap between marketing and technology.

Sue Haddrill, Nestle Purina PetCare

Vendor agnostic program, and ‘how we did it’ style presentations that are relevant to our organization needs = a conference program that isn’t currently available anywhere else.