MarTech is about creating exceptional customer experiences with marketing technologies.
You’ll be inspired by martech pioneers and their firsthand accounts of the implementation, managerial and cultural challenges they overcame while accomplishing digital transformation.
What to Expect at MarTech USA 2016
- Case studies from marketing technologists at the intersection of marketing and IT.
- Applications of marketing technology to deliver remarkable customer experiences.
- Analyst coverage of the evolving marketing technology landscape.
- Best practices for adopting the right “marketing technology stack.”
- APIs and third-party ecosystems surrounding marketing technology platforms.
- Growth hacking techniques effective for any marketing program.
- The latest on emerging marketing technologies that promise new opportunities ahead.
- Insight into the human side of marketing technology management.