CEO, Beckon, Inc.
Jennifer Zeszut is CEO and co-founder of Bay Area-based Beckon, which is The Source of Truth for Marketing™ and partner to many of the world’s biggest brands.
A serial entrepreneur, marketing leader and category creator, Jennifer is passionate about helping marketers use data to do more with every marketing dollar and rev the engine of growth for their brands.
Prior to Beckon, Jennifer founded Scout Labs, a leading social media monitoring, analytics and engagement platform that was sold to Lithium Technologies in 2010. Jennifer has decades of marketing experience, working directly for top brands like eBay, Procter & Gamble and Cost Plus World Market. On the agency side, she spent many years as Head of Strategy and Analytics for Avenue A I Razorfish, establishing its marketing data practice.
Named a "Top Technology Innovator of 2010” by Astia, Jennifer is often featured in leading publications, including The New York Times, The Wall Street Journal, Fast Company and TechCrunch. Jennifer has spoken all over the world on the topics of agile marketing, branding, data strategy and entrepreneurship. In 2011, she was invited to speak at the White House as part of President Barack Obama’s Startup America Initiative.