VP Marketing Execution & Operations, Hilton Worldwide
Partner and Consumer marketing strategist with fifteen years of experience focused on creating and deploying integrated marketing solutions across a wide variety of industries including travel and hospitality, healthcare, consumer packaged goods and high-tech. Experienced in identifying new market opportunities, developing actionable approaches to market segmentation and maximizing ROI through effective marketing and sales programs. Skilled at applying cross-industry insights to create best-in-class marketing organizations and translating qualitative and quantitative customer insights to drive a competitive brand position. Led multiple teams in the planning, development and execution of global on and offline marketing communications with a deep understanding of marketing measurement and analytics to drive improved performance. Strong leader effective at building long-term relationships with stakeholders across organizational lines, including outside vendors and partners.