Global Digital Lead, Medtronic
Todd McMurtrey is a former digital agency director specializing is software and technology and is now the in-house digital lead for Medtronic's ~$3B Patient Recovery and Strategic Channels divisions. In the past, he's consulted for agencies and companies like the USDA, Best Western Hotels, Aristocrat, Salk International, and many others.
Todd is an analyst by nature and likes to understand how each piece fits into a bigger system, and could be used to accomplish bigger goals. Todd has extensive experience in designing and executing effective marketing strategy across an array of platforms and industries, and has used this to create meaningful and innovative campaign approaches. He has deep experience in data driven marketing, including marketing automation, analytics, conversion optimization, and marketing attribution modelling for web and mobile.