VP, Marketing Digital Division, Capital One
Amy Heidersbach has consistently been in leadership positions for big brands and start-ups helping them to leverage digital technologies to drive their marketing impact forward. Amy's expertise and vision to accelerate progress for her companies through the use of tools and methodologies has allowed companies like eBay, PayPal and Capital One to make significant change happen in a short amount of time.
Amy's most recent focus has been to launch a the first open API platform for a US bank with DevExchange, https://developer.capitalone.com/, where she and her team have had to build a startup within an established organization. This work has required assessment, implementation and executions of many different technologies to support the new platform and the program that promotes it.
Amy is known for being a decisive, innovative marketing executive with significant people and budget management experience along with a real passion for leading teams and businesses through transformation. She has deep knowledge of how to craft, execute, and measure integrated marketing programs in support of brand, product, and customer goals. She has significant agency and client-side experience across a variety of B2B and B2B brands and industries though primary focus has been financial services, technology, and the emerging space between the two, increasingly referred to as omni-channel commerce.