Global VP, Growth & Marketing, Spotify
Mayur Gupta is the Global Vice President for Growth & Marketing at Spotify. He is responsible for driving growth and innovation by testing new business models, partnerships and engagement strategies along with establishing marketing capabilities for fans, artists and B2B brand partners. He is driving the vision and strategy to establish a connected marketing ecosystem and machinery for Spotify's marketplace platform that connects the right artist with the right fan through discovery and accessibility; inspiring creativity across the globe.
Mayur also sits on the Board Of Directors for DentaQuest and D'Addario guiding the C-Suite in their respective digital transformation and growth journeys.
Prior to Spotify, he lead Marketing, OmniChannel Solutions business and Digital Capabilities at Healthgrades. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals.
He was the first ever Chief Marketing Technologist at Kimberly Clark, responsible for the vision, strategy and development of all digital & eCommerce capabilities across KC's global iconic brands. He was a catalyst in the company's digital transformation and established a global marketing technology & digital capability organization that delivered Omni-Channel Seamless Experiences across Media, Content, Data, Analytics and eCommerce.
In 2014, Mayur was recognized as one of the "40 under 40" leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014.