Marketing. Technology. Management.

San Francisco, CA
May 9-11, 2017

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MarTech San Francisco 2017 Agenda

MarTech San Francisco In-Person Networking – Tuesday, May 9

5:15 PM- 7:30 PM (2 hours 15 min)

Time

MarTech San Francisco – Wednesday, May 10

7:00 AM-9:00 AM (2 hr)

Breakfast & Registration

8:15 AM-8:45 AM (30 min)

Breakfast Keynote

Presented By:

9:00 AM-10:30 AM (1 hr 30 min)

Keynotes:


Scott Brinker & Anand Thaker: The State Of Marketing Technology

Mayur Gupta: Mapping the Boundaries Between Marketing Art & Science

Meagan Eisenberg & Ryan Schwartz: Secrets to a Great Partnership Between a CMO and a Head of Martech
10:30 AM-11:15 AM (45 min)

Refreshments & Expo Hall Time

11:15 AM-12:00 PM (45 min)
Executive
Delivering Business Results with Marketing Technology

Data & Analytics
A Legendary Approach: Disrupting Hollywood with Paradigms and Analytics

Marketing with Data During the Digital Revolution

Adtech & Social
How to Align Your Marketing Automation with Social Ads

Intelligent Bidding Using Non-SEM Sources

Digital Transformation
Martech Transformation: From Aspiration to Roadmap

Designing Customer Experiences by Leveraging Data and Analytics

Solutions
From Average to Awesome: Creating Conversations with Your Content to Engage Bored Buyers
SnapApp

Noon-1:30 PM (1 hr 30 min)

Lunch Presentations:

Solutions
Effectively Leveraging Paid Search as a Channel for Qualified Lead Generation
Demand Fuel

1:30 PM-2:15 PM (45 min)
Executive
How Chief Marketers From Visa, Belkin, and Oracle Are Transforming Their Teams and Talent

Data & Analytics
How Pandora Leveraged Marketing Analytics to Make Real-Time Decisions that Drive Results

Tales from the Trenches: Data Disasters and How to Avoid Them

Adtech & Social
Orchestrating an ABM Campaign with Advertising, Content & Direct Mail

Implementing an ABM Strategy

Digital Transformation
Sprint's Pre-Paid Digital Transformation: Using Machine Learning & Multi-Armed Bandit Experimentation to Optimize Every Interaction Across the Customer Journey

The Connected Marketer: A Unifying Approach for Understanding & Managing Digital Transformation

Solutions
TBA
IBM

2:15 PM-2:30 PM (15 min)

Break

2:30 PM-3:15 PM (45 min)
Executive
Turning Your Marketing Team Into A Profit Center: Case Study With Sears' Chief Digital and Analytics Officer

The 4 Cornerstones to Become a Universal (Marketing) Soldier in 2017

Data & Analytics
7 KPIs That Every Business Should be Reporting on, Analyzing and Forecasting

The Meaning and Impact of Emerging Data Protection Regulations

Adtech & Social
The Convergence of Adtech & Martech Within Enterprise Platforms

Digital Transformation
Akamai's Journey to Marketing 3.0

From Separate Silos to End-to-End Collaborators: How Martech Bridged the Sales-Marketing Gap for SAP

Solutions
Quickly Respond to Market and Consumer Changes with Accurate and Actionable Strategies Through the Use of Simulation
Concentric

3:15 PM-4:00 PM (45 min)

Refreshments & Expo Hall Time

4:00 PM-4:45 PM (45 min)
Executive
Investing in the Future of Martech

Data & Analytics
The Identity Resolution Imperative: Building the Foundation for Marketing in a Post-Digital World

Singing the Customer Data Platform Blues

Adtech & Social
Pinterest and the Marketing Technology Ecosystem: Connecting the Dots From Inspiration to Purchase

Taming the Social Media Beast: How Spotify Delivers Amazing Experiences to Millions of Customers

Digital Transformation
How Microsoft is Driving Stronger Customer Experience and Business Results Through a Highly-Scaled Martech Ecosystem and Tight Integration of Marketing to Sales

Solutions
How Dr. Martens Personalizes Marketing With a Customer Data Platform
Lytics

4:45 PM-6:00 PM (1 hr 15 min)

Networking Reception

Sponsored By:


Time

MarTech San Francisco – Thursday, May 11

7:30 AM-9:00 AM (1 hr 30 min)

Breakfast & Registration

8:15 AM-8:45 AM (30 min)

Breakfast Keynote:

9:00 AM-10:30 AM (1 hr 30 min)

Keynotes:


Tom Fishburne: The Best Marketing Doesn’t Feel Like Marketing:
Adopting a Marketing Mindset for the Modern Digital World

Sheldon Monteiro: Graduating as a Chief Marketing Technologist

Doc Searls: When the Customer Becomes the First Party
10:30 AM-11:15 AM (45 min)

Refreshments & Expo Hall Time

11:15 AM-12:00 PM (45 min)
Experience
Personalization at Scale: It's Possible Today

Redefining Personalization From Product Inception Through Customer Marketing

Operations & Technology
How to Build a Martech Stack That Fits Your Company's Needs

How IBM Re-Platformed the Core of Its Martech Stack

Emerging & Mobile
Marketing in a Blockchain World

A Tour of Virtual Reality and Augmented Reality Applications That Deliver Immersive Customer Experiences

Agile & Human
Agile Marketing in the Enterprise: Case Studies and Discussion

Solutions
Beyond the Click: How Nimble Storage Accelerates Buyers with Intelligent Content Delivery
LookBookHQ

Noon-1:30 PM (1 hr 30 min)

Lunch, Expo Hall Time

Lunch Presentations:


Solutions
How the MarTech Revolution is Expanding to Innovation (and Beyond)
MediaBeacon

1:30 PM-2:15 PM (45 min)
Experience
CX Appeal: Technology to Keep Your Customers Coming Back for More

The Future of Customer Experiences and Emerging Technology: Moving from Silos to Connected Ecosystems

Operations & Technology
Insights from Inside the Marketing Stack

Getting the "Full Stack Advantage"

Emerging & Mobile
Cognitive Marketing: How AI Will Change Marketing Forever

A Scientific Look at B2B Buying in the Age of AI

Agile & Human
Putting the Right Conditions in Place for Martech Success

Human Factors in Marketing Ops and Technology

Solutions
Create an Unprecedented - and Brand Compliant - Customer Experience
Aprimo

2:15 PM-2:30 PM (15 min)

Break

2:30 PM-3:15 PM (45 min)
Experience
Beyond CRO Basics: How to Use Psychological Principles to Improve Your Customer Experience & Increase Conversions

Using Data Science to Personalize Experiences Across Channels

Operations & Technology
Aligning Marketing Operations & Technology with Sales - How Bit Stew Systems Did It

5 Steps to Operationalize Your Customer Journey

Emerging & Mobile
Step up Your Mobile Engagement Strategy with Geolocation

Decoding User Behavior with Location Data

Agile & Human
The State of Agile Marketing

Exploring Scrumban: Why Combining Methodologies May be the Agile Marketing Magic Bullet

Solutions
TBA
Seismic

3:15 PM-4:00 PM (45 min)

Refreshments & Expo Hall Time

4:00 PM-4:45 PM (45 min)
Experience
Ubernomics: Fault Lines in the Economy of Now

The Future of Conversational UI

Operations & Technology
How to Wrangle MarTech Spend in a Large, Rapidly Growing Business (and Survive!)

Surprisingly Simple Techniques for Building System Requirements that Meet IT & Business Needs

Emerging & Mobile
The Rise of Conversational AI - A Marketer's Guide to Chatbots

Marketing Tech's Next Game Changer: Bot-to-Bot Marketing

Agile & Human
Adventures in Agile: How Hootsuite Broke Down Silos to Make Innovative Campaigns

How The Campbell Soup Company Democratized Marketing Data to Support Agile Decision Making

Solutions
TBA