Marketing technology is enabling the customer experience revolution by changing that way marketers identify, engage and support customers. Martech adoption is also driving digital transformation within companies by linking previously siloed units — product, marketing, sales, and customer service — into a more cohesive customer experience.
It’s exciting — but overwhelming too. Martec’s Law has never been more true than today:
Technology changes exponentially, organizations change logarithmically.
MarTech’s unique program blends graduate-level marketing, technology and management topics; each is designed to help you succeed in this software-powered marketing world.
Attending MarTech will help you:
- Craft remarkable customer experiences
- Acquire and implement effective marketing technology stacks
- Rethink strategy enabled by marketing technology innovations
- Adapt your organization to fast-paced, collaborative marketing
- Manage cross-functional teams with agile and lean practices
- Nurture multi-disciplinary talent
- Redefine marketing’s role in the context of enterprise-wide digital transformation