Marketing. Technology. Management.

 

March 6, 2017

Scott Brinker

This article is a guest post by Chris Spears of Arke Systems. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Just like it was time for the CMO to […]

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2017 Hackies Entry: Conquering Middle Earth with market...

2017 Hackies Entry: Conquering Middle Earth with marketing technology

  This article is a guest post by Anthony Lombardo of Commvault. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Since the dawn of time, there’s been a war […]

How To Get Approved To Attend MarTech San Francisco

How To Get Approved To Attend MarTech San Francisco

We see it happen all the time: you’re excited to attend MarTech San Francisco but convincing your boss can be quite the challenge. Your boss or manager may be wondering if MarTech is worth your company’s time and investment. Put your manager’s thoughts and concerns at ease by demonstrating the value of attending the MarTech Conference. Attend sessions that […]


2017 Hackies Entry: Full path ROI: Aligning attribution...

2017 Hackies Entry: Full path ROI: Aligning attribution models with the buyer’s journey

This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As marketing technology becomes more and more complex, marketers are […]


Toughest decision to make about the MarTech Conference

Toughest decision to make about the MarTech Conference

Which sessions will you choose at the MarTech conference in San Francisco this May? Okay, sorry, that was kind of a link-baity headline. But seriously, with over 70 presentations by more than 100 speakers, packed into 2 days and 8 tracks — plus over 100 leading marketing technology vendors at the largest, independent exhibit — […]

The post Toughest decision to make about the MarTech conference appeared first on Chief Marketing Technologist .

5 disruptions reshaping marketing as we know it

5 disruptions reshaping marketing as we know it

Valentine’s Day is a holiday for celebrating love — either that or, depending on who you ask, an evil plot by the floral-industrial complex. This past Valentine’s Day, I gave homage to my professional love, the wild and wonderful field of marketing technology, with a hour-long webinar on 5 Disruptions That Are Reshaping Marketing As […]

The post VIDEO: 5 disruptions reshaping marketing as we know it appeared first on Chief Marketing Technologist .


2017 Hackies Entry: How to hack your CRM for ABM, switc...

2017 Hackies Entry: How to hack your CRM for ABM, switching from leads to contacts and accounts

This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. When any organization endeavors to implement account-based marketing, there comes […]

179 reasons to attend MarTech San Francisco – rat...

179 reasons to attend MarTech San Francisco – rates increase next week!

100 speakers, 70+ presentations, 8 tracks, and 1 opportunity to get the lowest rate on your MarTech ticket Marketing technology is growing rapidly and the magnitude of the next MarTech conference (San Francisco, May 9-11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence […]

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