Marketing. Technology. Management.

 

April 26, 2017

Scott Brinker

From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36%, from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech It’s become a bit of a tradition here […]

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Separate marketing technology fact from fiction at MarT...

Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

Uncover the truth about the rapidly evolving martech landscape We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, […]

2017 Hackies Entry: Hacking Your Stack for Account-Base...

2017 Hackies Entry: Hacking Your Stack for Account-Based Marketing

This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Account-based marketing (ABM) at its core is laser-focused B2B marketing. […]


See who attends MarTech… and why you should too!

See who attends MarTech… and why you should too!

Expand your network, learn and share with marketing technology decision makers One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of […]

2017 Hackies Entry: Creating SCALE: Shared Content and ...

2017 Hackies Entry: Creating SCALE: Shared Content and Link Evaluation

This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge Historically, content marketers and communicators have been […]


Caption Contest: What does this Marketoonist say to you...

Caption Contest: What does this Marketoonist say to you?

As you may know, Tom Fishburne, a.k.a. the Marketoonist, will be one of our keynote speakers at the MarTech conference in San Francisco next month, May 9-11. I’m really looking forward to his presentation — sage observations on a wild marketing industry, roiled by the crazy pace of technological innovation, all revealed through the lens […]

2017 Hackies Entry: Driving digital transformation stra...

2017 Hackies Entry: Driving digital transformation strategy in a rapidly evolving technology environment

This article is a guest post by Anita Brearton of CabinetM. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Last month, I listened to a webinar presentation related to […]


2017 Hackies Entry: 6 areas to make your martech stack ...

2017 Hackies Entry: 6 areas to make your martech stack work with people, processes and data

This article is a guest post by Jesus Hoyos of Solvis Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. During the last few years, many vendors and companies […]

Attend MarTech for vendor-agnostic, graduate-level mark...

Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights

Presentations from 100+ speakers you’re unlikely to hear elsewhere… unless you work with them MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes […]

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