Marketing. Technology. Management.

 

March 27, 2017

Scott Brinker

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? These are some of the questions that Mayur Gupta, global VP of marketing & growth […]

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MarTech beta rates expire this week – reserve you...

MarTech beta rates expire this week – reserve your seat now

Prices increase Saturday! Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands including: Rates increase Saturday These incredibly low rates are available […]

2017 Hackies Entry: How leading marketing executives ta...

2017 Hackies Entry: How leading marketing executives tackle martech

This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For marketing executives and their teams, building an effective marketing […]


2017 Hackies Entry: Rapid prototyping & MVP develo...

2017 Hackies Entry: Rapid prototyping & MVP development are key to martech success

This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. There has been a huge influx of new martech solutions […]

2017 Hackies Entry: A customer-centric approach to buil...

2017 Hackies Entry: A customer-centric approach to building marketing and sales stack

This article is a guest post by Raviv Turner of CaliberMind. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. A lot has changed in the B2B buying process over […]


4 reasons you should attend MarTech this May

4 reasons you should attend MarTech this May

MarTech Conference expands content, networking and opportunities to grow your career Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should […]

Master modern marketing technology leadership over 3 in...

Master modern marketing technology leadership over 3 intense days

Here’s my inside preview of MarTech San Francisco! We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. […]


2017 Hackies Entry: DIY marketing data warehouse recipe

2017 Hackies Entry: DIY marketing data warehouse recipe

This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Let’s use Amazon Web Services Relational Database Service (AWS […]

2017 Hackies Entry: The case for a cloud-enabled busine...

2017 Hackies Entry: The case for a cloud-enabled business advisor

This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. In Out of the Crisis, page 121, Dr. Edward […]

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