MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organisations can effectively integrate them into their marketing strategy and operations.
We’ll create an inspiring, cross-pollinating environment that transcends the traditional boundaries between marketing and IT and encourages creative collaboration across the organization. MarTech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.
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Conference Chair Scott Brinker
MarTech is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its changing marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008.
Scott is the co-founder and CTO of ion interactive, a software company that provides marketers with a platform for creating and testing marketing apps – wizards, interactive white papers, assessment tools, configurators, calculators, microsites, and more.