Marketing. Technology. Management.

Hynes Convention Center
Boston, MA: October 2-4, 2017

Tell me more about MarTech Boston!

Send me event updates and a FREE copy of Scott Brinker's marketing disruptions ebook!

Marketing technology…

  • enables the customer experience revolution by changing that way marketers identify, engage and support customers.
  • is at the heart of successful digital transformation, linking previously siloed disciplines: product, marketing, sales and customer service.
  • innovations are outpacing organizations’ ability to successfully adopt new ways of doing things.

Technology changes exponentially, organizations change logarithmically.

Scott Brinker, MarTech program chair and editor of chiefmartec.com

Only MarTech conference delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed in this software-powered marketing world.

Attending MarTech will help you:

  • Craft remarkable customer experiences
  • Acquire and implement effective marketing technology stacks
  • Rethink strategy enabled by marketing technology innovations
  • Adapt your organization to fast-paced, collaborative marketing
  • Manage cross-functional teams with agile and lean practices
  • Nurture multi-disciplinary talent
  • Redefine marketing’s role in the context of enterprise-wide digital transformation
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Speakers

Past speakers include:

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Conference Program

The MarTech conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.

Scott and the MarTech conference Advisory Board review hundreds of session proposals and carefully craft a program of leading speakers, sharing real-world experiences and expert analysis on the most timely and important topics in marketing technology. This process is managed completely independently from sponsorship and exhibit opportunities.


Advisory Board


Ashu Garg
General Partner
Foundation Capital

David Raab
Principal
Raab & Associates

Erica Seidel
Principal
The Connective Good

Mayur Gupta
VP Innovation, Growth & Marketing
Spotify

Meagen Eisenberg
Chief Marketing Officer
MongoDB

Shawn Goodin
Marketing CTO
JP Morgan


Who Should Attend

MarTech is for senior level marketing, IT, and digital executives and experts at the intersection of marketing, technology, and customer experience. If you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing, this conference is for you.

Executives who should attend include:

  • Chief Marketing Officers
  • Chief Digital Officers
  • Chief Marketing Technologists
  • CIO and CTOs
  • Chief Strategy & Innovation Officers
  • Chief Experience & Customer Officers
  • VP/Director level or higher Marketing, IT executives
  • Any VP/Director level or higher executive focused on digital marketing, strategy, customer intelligence, marketing technology, innovation, operations, analytics, demand generation, growth, product marketing, CRM and e-Commerce

Testimonials

See what past attendees have said about MarTech:

MarTech was full of ideas and solutions from a host of accomplished speakers and panel members. The topics covered the profound shifts in marketing in a digital world and the challenges it presents along with the ways to overcome them. If you are looking to grow your business in the coming years, you absolutely want to have your key marketing executives attend MarTech!

Jacob Varghese, FITT

It was, by far, the best conference I’ve been to. Well run, wonderful presenters. I took a lot of ideas away for immediate application within my organization.

Elizabeth Murphy, State Street Global Advisors

MarTech brought me the most actual insights on the current integration of Marketing, Technology and IT. These developments do not only shape our marketing future, but will also be decisive for the business strategy of almost every organization. The conference was powerful and energetic, with an excellent list of speakers. It also offered great opportunities for networking with other participants. In a fast changing marketing landscape this conference is a ‘must attend’ for every strategist and marketing professional.

Peter Sprenger, Techonomy Europe

MarTech was the only conference I attended this year because I knew it would be worth not only the money but, more importantly, the time. Scott Brinker and his team assembled a vendor-neutral panel, a refreshing break from the conference norm. The group was made up of marketers itching to dive deep into the details of how technology is impacting marketing, as well as improving not only our companies’ bottom lines, but also our customers’ lives.

Melinda Byerley, Vendorsi

Excellent presenters that have vast industry knowledge and were very informative and it’s a fantastic forum to meet and discuss issues and solutions with marketing technologist peers.

Shawn McCallum, Dell

Great topics and speakers. Very engaging and full of insightful information. I have a marketing operations background but it help put focus on the growing challenges we all face across many marketing/tech capabilities.

Jane Marchand, DigitaLBi

I thought MarTech was fantastic; a great investment of time and money. The speakers (especially the keynotes) were first rate; the audience was highly engaged and the venue was seriously amazing. I was a convert before I got there, but I’m now fully convinced that marketing technologists are to marketing today what social media pioneers were in 2005. Despite the progress, everything is still being defined, and that translates to opportunities galore for those who hop on board today. It will be fascinating to see how theory, so passionately evangelized at this inaugural conference translates over time into actionable learning from high profile case studies.

Rick Murray

One of the best shows I’ve been to (and been to many). Content focused and on track – rock-star speakers.

Mitchel Ahern, Cantina

Well done, MarTech! I loved the power packed agenda, awesome speakers and above all that it was not about vendors but about us; the MarTech community. After several years, I finally found the conference that I was searching for; a conference fully focused on the marketing technology space.

Rohit Parbhakar

It was great to pull together all of the MarTech unicorns in one room and hear all about the work they are doing. Excellent speakers.

Jennifer Gruniger, Dell

Well informed speakers, good solutions overall at expo. Hearing perspectives and strategy from other CMOs was useful.

Adam Arnette, Nobilis Healthcare

Relevant sessions, good speakers and loved the quicker format. Great job keeping audience engaged. Vendors were great and offered good mix of practical solutions.

Jeff Bowman, Pecora Corporation

Learned a ton and feel like the information shared will continue to drive my company to stay on the forefront of the MarTech world. Thanks for a great 2 days.

Bryan Greaves, Truthe

Fantastic learning and networking opportunities. Great energy, professionally sponsored and great ability to connect, speak with and learn from industry thought leaders.

Candace Jenum, Ion Interactive

Great presentations, learning experiences and thought invoking opportunities… Lots of vendors in one place. And a VERY well orchestrated conference!

Greg Lindout, Amway

Great topics and speakers, valuable interactions with vendors and peers.

John West, Honeywell Sensing & Control

The best (only?) conference to get a sense of the mar tech landscape, where it is, and where it’s going.

Keith Holloway, Envoke.com

Terrific content, fantastic speakers and a wealth of learning and affirmation.

Mike Atwood, Wilde Agency

I find this the only conference that provides information and insight into the skills and tools necessary to navigate the overlap between marketing and technology.

Sue Haddrill, Nestle Purina PetCare

Vendor agnostic program, and ‘how we did it’ style presentations that are relevant to our organization needs = a conference program that isn’t currently available anywhere else.

Stephen Allcock, Questrade
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Venue

Hynes Convention Center

Located in the heart of Boston’s historic Back Bay neighborhood, the Hynes offers your event the ultimate in flexibility and convenience. The Hynes Convention Center offers a compact, collegial environment in the heart of the city, with the latest in convention technology and services.

Hynes Convention Center
900 Boylston Street
Boston, MA 02115